WELCOME Business of APIs Conference 2011 New York City
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WELCOME Business of APIs Conference 2011
New York City
on Platform and API
Numbers: The Klout API
6 Billion Calls
1100 MADS
5 Calls
The BD Mission
Keep it Sexy
Make Consumers Care
Lock-in Strategic Relationships
Help With Monetization
WWJD
Klout Perks
Some Partners Building with Klout
about.me (AOL)
Radian6 (Salesforce.com)
VenueMachine
Segmenting API Customers
Brand Impressions Consumers Care
In front of C-Level Cannibalization Spam. Ugh.
Bra
nd V
alue
B
rand Value
B2C B2B
Platform Control
Klout
People
Policy
Pricing
Product
Policy: Terms of Service
Klout
People
Policy
Pricing
Product
• Branding • Allowable Use • Exclusivity
Pricing: Tariffs on B2B
Klout
People
Policy
Pricing
Product
• Tiered Pricing • Split APIs • Limited Flex
People: Incentivize B2C
Klout
People
Policy
Pricing
Product
• Showcase • Loose Limits • Joint
Marketing
Product: True Platform
Klout
People
Policy
Pricing
Product
• Scoring API • Klout OAuth • Perks API
matt thomson | vp, platform | @daddymention
WELCOME Business of APIs Conference 2011
New York City
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