Influencer Marketing & Klout - WCU - March 2015

Influencer Marketing

for the

Facebook Generation

Presented by

Gina Carr

@ginacarr

Tribe Building Creed

I Help

Passionate People

Build

Powerful Tribes

Tribe Building Creed

If you want to go fast,

go alone.

If you want to go far,

go together.

~ Old African Proverb

The Carr Corollary

If you want

to go

Further Faster,

Build a

Powerful

Tribe.

Social Scoring

Digital Grooming

Influence Marketing

WHAT

WHY

HOW

Influence Marketing 1.0

Photo Credit ROME, an HBO exclusive

Influence Marketing 2.0

focuses on

citizen influencers

instead of celebrities.

~ @ginacarr

Tweet This:

Influence Marketing 2.0

Influence Marketing 2.0

KloutMatters.com

Klout calculates

BILLIONS

of data points across

300 MILLION

INFLUENCERS

every day.

"The reason for this priority is pretty basic – even in the 21st century, word-of-mouth is the best advertising. So no company wants a bad customer experience amplified by someone influential on Twitter or Facebook."

United Breaks Guitars

Tweet This:

Word of mouth has always

been the best form of

marketing. ~ @ginacarr

KLOUT

HELPS

YOU

EVALUATE YOUR

SOCIAL ACTIVITY

Klout Counts

Klout Counts

MOST

The ABCs of Engagement

A = Always Be

Engaging

B = Be Consistent

C = Connect

Klout Counts

Way Back Wednesday

#WBW

Klout Counts

Linkedin

- Clear Title – Keyword Rich

- Great Headshot

- Video & Slideshares

- Groups

- Linkedin Publishing

- Advanced Search

ConsistentlyProduce

Great Content

That People Want to

Share

SHARE YOUR

BRILLIANCE

Questions?