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MATH GENIUS MARKETING PLAN FOR AN ANDROID APP
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Math genius

Apr 13, 2017

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Marketing

Darsini Meena M
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MATH GENIUS

MATH GENIUS MARKETING PLAN FOR AN ANDROID APP

ANDROID APP-MATH GENIUS

COURSE OF ACTIONThe motive of the app is to provide knowledge on basic math to students.

The competitors in the market are Math formulas , Math king etc

The app provides extra features when compared to other apps to position itself in the minds of people.

SITUATION ANALYSISThe students might feel difficult in learning many formulae especially in math.

This app will mainly target the students (both school and college).

SITUATION ANALYSIS-CONTIn addition to the formulas and the explanation, good examples with creative animations for a better positioning.

STRATEGYPremium version includes tests, solved problems and videos regarding the concepts along with the features provided with free version.

Providing with free trials for a particular period of time.

GOALThe app aims in attracting the attention of more students.The main target of the app is to benefit the students .And also to gain a brand position in the minds of the students.

Sameer MathurIndian Institute of Management, Lucknow

Marketing Professor 2013

Marketing Professor 2009 2013

Ph.D. and M.S. (Marketing) 2003 2009M Darsini Meena,PSG COLLEGE OF TECHNOLOGY,COIMBATORE.