MATH GENIUS MARKETING PLAN FOR AN ANDROID APP
MATH GENIUS
MATH GENIUS MARKETING PLAN FOR AN ANDROID APP
ANDROID APP-MATH GENIUS
COURSE OF ACTIONThe motive of the app is to provide knowledge on basic math to students.
The competitors in the market are Math formulas , Math king etc
The app provides extra features when compared to other apps to position itself in the minds of people.
SITUATION ANALYSISThe students might feel difficult in learning many formulae especially in math.
This app will mainly target the students (both school and college).
SITUATION ANALYSIS-CONTIn addition to the formulas and the explanation, good examples with creative animations for a better positioning.
STRATEGYPremium version includes tests, solved problems and videos regarding the concepts along with the features provided with free version.
Providing with free trials for a particular period of time.
GOALThe app aims in attracting the attention of more students.The main target of the app is to benefit the students .And also to gain a brand position in the minds of the students.
Sameer MathurIndian Institute of Management, Lucknow
Marketing Professor 2013
Marketing Professor 2009 2013
Ph.D. and M.S. (Marketing) 2003 2009M Darsini Meena,PSG COLLEGE OF TECHNOLOGY,COIMBATORE.