match2blue company presentation

CONFIDENTIALJUST FOR INTERNAL USE

Mobile Premier AwardsJanuary 2010

Mobile business opportunity.

match2blue is the most comprehensive and fastest-to-market Mobile Solutions Provider in the market offering…

…mobile solutions and community enabling applications that are highly customizable to the requirements of businesses that strive to connect and engage with their employees and/or customers in real time.

…strong revenue enhancement and cost reduction opportunities

…location based real-time technology that is available on smart phones (including iPhone, BlackBerry, Android, Palm, etc.) and 400 other phones, covering over 70% of the global handset market.

match2blue has offices in Jena and Mainz, Germany and New York City, USA.

match2blue is a service provider for mobile community and relationship management.

Real-TimeMobile, Matching

of Interests

CUSTOMERRELATIONSHIPMANAGEMENT

MOBILEADVERTISING

COMMUNITYMANAGEMENT

SOCIAL NETWORKING

CLIENTS´SEXTERNAL

STAKEHOLDERS:Revenue

enhancement

CLIENT´SINTERNAL

STAKEHOLDERS:Cost savings

MOBILEINTRANETPROVIDER

COMMUNITYMANAGEMENT

SOCIALNETWORKING

BUSINESSINTELLIGENCE

match2blue: Real time matching of people, events, locations and products – anytime and anywhere.

Life is mobile and mobility is a driving force to engage with friends, customers and employees.

The desktop computers age for social interaction is over. Both, your customers and employees communicate increasingly on cell phones. Where are you as an organization?

We enable you to stay ahead of the developments in social interaction and to leverage attractive revenue enhancement and cost saving opportunities.

match2blue: Creating engagements.

The heart of match2blue is an engine capable of matching millions of profiles and processing millions of events simultaneous. Any relationship an organization/ brand or community has can be managed and put into perspective through the match2blue technology.

This core feature is used to define customized information to organizations, companies and communities to strengthen their connections with and observations of their peers.

1To ensure flawless and secure transactions match2blue uses Apama® Event Processing Technology by Progress, the world leader in Event Processing Technologies.

m2b matching engine

Use Case: match2blue as CRM Tool. Some examples.

Dispatch the latest product information to your customers. (micro targeted thru interestmatrix and detailed consumer profiling).

• Customers help customers (questions, feedback).• Real Time Feedback.• Coupons, Events Invites, Product test – in real time. • Where can I buy your product? Real Time guidance. • Connect with other customers per their interest.• Secondary Information that is interesting for your target group (e.g. What is the hippest

bar in town?)• Identify Opinion Leaders, Supporter and Critics among your customers and reach out to

them individually and targeted. • Location-based offers and request from customer to customer. • Users Intelligence data. • Connect and evaluate users intelligence data with socio-demographic data and interest.

Use Case: match2blue as mobile intranet tool. Some examples.

Employees connect with employees – based upon their profiles. (send targeted message to the people with the specific targeted knowledge).Employees connect with employees while traveling for business:

• Taxi sharing• Hotel- or restaurant recommendations

Targeted reporting or dispatch of information.All kinds of evaluations:

• How connected are our employees and how communicative are they?• Where do we need to improve our network? • Who are our Opinion Leaders?

The daily call to action – proverb, motivational lines.Real time information exchange in crisis or celebration.Location-based offer from employee to employee.Real time sales force support:

• Mobile product information• Real time chat between departments• Real time feedback to product and customer behavior (questionnaires/ complaint

management

Customized Front Page

PeopleMatching

Profile Definition

Message Board

Geo Tagging

Screendesign.

Ideas for a cinema chain.

FeatureMobile last-minute ticket discount program based on the user location (blue dot on right) and interest.

ScenarioA show with only 30% ticket sales 15 minutes before show begin sends a targeted message to cinema members with a certain profile and within a certain actual distance to the theater. The same info is displayed on the map (pop-up).

Benefit to usersDiscounted tickets to shows within my interest genre and proximity.

Ideas for a university - Service for students.

Students and Alumni can match and meet each other location and interest based (wherever they are) to discuss, learn, create study groups or car pools, to exchange books and instructional materials (mobile book exchange) or talk about good old times and their Alma Mater.

Students can support each other with help concerning expert issues, comprehension problems, in-class examples, preparation for exams, etc. – real-time and on their mobile phone.

Students can evaluate courses, professors, content, etc. and view the evaluation and comments of others. Students as well as the university receive valuable information.

The university provides mobile information to their students and Alumni (schedules, chat with tutors, exercises, list of literature, office hours of professors, etc.).

Students and alumni receive interest based information and offers regarding courses based on their profiles (additional courses, education, individual interests, coupons from partners, e.g. bookstores or jobs).University receive valuable information about your students:

• Networks of students?• How communicative are they?• Find opinion leaders and multipliers and target them in your

communication.

Ideas for a university - Mobile university.

Ideas for consumer brands - Bar code scanner.

Customers scan bar codes and receive…• Information about the product• Ratings and reviews from other customers• Targeted coupons (e.g., for free trial)

or are invited to…• Review products themselves (e.g., at home after use) or • rate other reviews • Chat with other customers that bought the same product to • exchange thoughts and their experience.

Consumer brands can identify and interact with critcal customers, brand ambassadors (heavy users), opinion leaders

Ideas for a service app - Information for citizens.

An application as a social network for the region

• Users get in contact with each other and meet based on their interests and location.• Member help members with questions (e.g. where can you eat good Sushi in Munich)• User can send messages for free to other members or groups, organize their hobbies (e.g.

who wants to go running?), carpool and match their friends.• Interest based information for citizens from schools, clubs, church, municipal utility and

politicians, etc.

“Targeted advertizing/couponing”: Companies from the region send out their offers and coupons based on profile information (interests, etc) in a specific radius• Remaining tickets for the cinema 15 min before the movie starts in an area of 2 km to all

movie fans for half the price!• The first beer for free in a bar on a poorly attended evening.

Regional craftsmen portal: local craftsmen are making offers.

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