I also picked other types bold font, which aims to stand my masthead out. This is the screenshot of my ‘initial ideas’. - Click the download button on the website, then it will be in the download document. - Double click ‘Install Font’; it will then download in your Mac successfully. Masthead Creation In my initial ideas, my favourite top 3 mastheads are Country Music Board (CMB), Pick and Mr Country. Considering that my magazine genre is pop country, I finally decide that choose CMB to be my masthead: Easy to read and remember by audience Display the music genre from masthead in order to appeal my target audience I find some effective fonts from a website called ‘Dafont’ (www.dafont.com ), which includes diverse font styles, it’s really helpful. Here is the way I installed my font: