Mastering B2B Social Media

Mastering B2B

Social Media

I’m Brian Halligan.Nice to meet you.

@KippBodnar

I’m Kipp Bodnar.Nice to meet you.

I’m Brian Halligan.Nice to meet you.

@JeffreyLCohen

I’m Jeff Cohen.Nice to meet you.

I’m Brian Halligan.Nice to meet you.

amzn.to/b2bsm2

We wrote The B2B Social Media Book.

#SXB2BSM

We’re dorks.

We’ve got a a Problem.

73% of CEOs

don’t believe

marketers drive

revenue.

91FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

Your opportunity, to shine.

Leads fix the problem.

LEADS ARE A PROXYFOR SALES.

@KippBodnar

Your goal shouldn't be to buy leads. Your goal should be to buy customers.

“” Tweet This!

#SXB2BSM

1Tweet

Form

Landing Page

How Social Media Leads Happen

Lead

Like CTABlog Post

Landing Page

+1 CTAProduct Page

Landing Page

3 MUST-HAVES FORSOCIAL MEDIA LEADGENERATION:

3

Get people to connect with you.

2 Get people to share your stuff.

Place calls-to-action everywhere.

1

@JeffreyLCohen

“” Tweet This!

#SXB2BSM

Prospects don’t want to hear about your products. They want solutions to their problems.

60% of the sales

cycle is over – before a

buyer talks to your

salesperson.91

CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7

People to People

Follow. Friend. Connect. With People.

The shelf life of a social media

link is 3 hours.

BITLY, 9/2011

THE

10-4-1 RULE

Links to third-party articles

Links to company blog posts

Link to a company landing page

@JeffreyLCohen

“” Tweet This!

#SXB2BSM

Publishing and sharing content online is the single biggest lever to increase lead generation.

Get people to share your stuff.

Closed Millions In Sales From Online Leads

ROI – 2800%!

@KippBodnar

Maximize content discovery by producing awesome content and reducing the friction around sharing it.

“” Tweet This!

#SXB2BSM

Place CTAs Everywhere.

Embed Tweets

3

Get people to connect with you.

2 Get people to share your stuff.

Place calls-to-action everywhere.

1

Prove the CEO

Wrong

You’re the Star

THANK YOU

I’m Brian Halligan.Nice to meet you.

amzn.to/b2bsm2

We wrote The B2B Social Media Book.