Masterclass: The Future of Brandwatch

Will McInnes /CMO

The Future of Brandwatch

The future!

1. An update on Brandwatch

2. How we see the world evolving

3. What we’ve been working on

4. And then…

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Thank you

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Thank you

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vision

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WHAT WE’RE

WORKING ON

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BRINGING YOU

MORE DATA!

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Instagram Improvements /delivered!

• Authenticate Brandwatch with

any Instagram account in order

to get an ‘access token’

• This allows us to crawl

Instagram more often – resulting

in more consistent, improved

coverage

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Premium Chinese Data/ delivered!

The best Sina Weibo, Tencent Weibo, and Renren coverage for

global brands and agencies seeking exponential international growth

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Language Agnostic Queries/ coming soon!

Setup Queries without Language restrictions

Improved tracking for hashtag campaigns and tracking content sharing

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MAKING IT LOCAL!

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Vizia localisation /delivered!

• Make Vizia even more relevant

to your teams by presenting to

them in their native language,

location nomenclature, and

time zones

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US State Map for Vizia /delivered!

A heat map displaying mentions volumes at a state level

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Vizia Globe/ delivered!

New visual heat map of mentions with author information

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New Location Visuals /coming soon!

Location visualisation improvements will make it much easier

to understand where key conversations are happening

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INBOX INSIGHTS!

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Automated Reports /delivered!

Automated reports straight to your inbox

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Signals /delivered!

Detects important events in your data and lets you know first

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CONNECTING

YOU!

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Spredfast Integration /delivered!

All the engagement power of Spredfast within the

Brandwatch Application

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Spredfast Integration /delivered!

All the engagement power of Spredfast within the

Brandwatch Application

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Adding external data to Vizia /delivered!

• Upload sales figures, NPS data, website stats, search data and more!

• Data can be added via CSV, automatic method coming soon!

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Adding external data to Vizia /delivered!

• Upload sales figures, NPS data, website stats, search data and more!

• Data can be added via CSV, automatic method coming soon!

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Document Limitation

The information given in this document has been checked for accuracy and completeness however

Brandwatch

shall not be liable for any errors or omissions.

Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053

4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom

Email [email protected]

Web brandwatch.com

Twitter @brandwatch

Telephone

UK +44 (0)1273 234290

US +1 212 229 2240

DE +49 (0)30568 370 040