Markkinoinnin Muutos, Avaus Marketing Innovations, Tom Nickels

2

Tom Nickels Senior Advisor & Partner, Avaus Marketing Innovations

Welcome!

Avaus Consulting Oy

Digital and mobile development Sales-Driven Marketing

+

Uusi Avaus

Reve

nue,

’000

€

Revenue of Avaus marketing services

0

1000

2000

3000

4000

5000

6000

7000

2009 2010 2011 2012 2013 2014

GROW REDUCE SOURCE: Markkinoinnin uudistajat 2014, Avaus

“How will your investments in these marketing tactics change over the next 18 months?”

8%

8%

13%

31%

31%

52%

61%

62%

67%

77%

83%

Print

TV

Marketing personnell

Events

Display adversting

Search advertising

CRM & Marketing automation

Content marketing

Social media marketing

Analytics

Own channels

Own channels & digital advertising

Traditional marketing investments

Sales-Driven Marketing

1 Sales results and

and ROI

1 2 Data and insight

driven

3 Technology and

automation

4 New processes

and skills

Forrester Wave: Enterprise Marketing Software Suites, Q4 ‘14