Avaus for B2C - Introduction

CREATING SALES GROWTH THROUGH PERSONALIZED

RELATIONSHIPS

WE ARE ALL DIFFERENT.

THAT’S WHY COMPANIES NEED TO CONNECT WITH CUSTOMERS

– AS INDIVIDUALS.

AVAUS IS ON A MISSION TO MAKE MARKETING PERSONAL

To drive sales and brand growth through personalized relationships.

To transform marketing and sales organizations into new, agile ways of working

AVAUS IS ON A MISSION TO MAKE MARKETING PERSONAL

MOBILE & SOCIAL

PERSONALDIGITAL

FIRST THEN NEXT

AVAUS FACTSEMPLOYEES150

OFFICES3

REVENUE 2016*13M€

EBITDA 2016>10%

ANNUAL GROWTH**40% * ESTIMATE ** AVERAGE SINCE 2009

AVAUS IS THE NORDIC LEADER OF PERSONALIZED MARKETING

STOCKHOLM

GDANSK

HELSINKI

WHAT WE BELIEVE IN?

PERSONAL 1-to-1 RELATIONSHIPS

Mary, a to-be-dog owner, visits Facebook and sees an ad on a new store opening near her

Mary receives an email with valuable information for new dog owners and an invitation to a puppy date

Mary watches YouTube and sees targeted ads for puppy products others have bought

Mary browses the latest offers for puppy supplies in the Pet Shop webstore

Mary visits the PetShop store and

signs for the loyalty program

Mary returns to webstore and writes a

recommendation

Mary receives tickets to Pet Expo through

mail as a thank you for being a loyal customer

Moving from one-off campaigns to always-on marketing programs creates a unique platform for continuously measuring, learning and improving results.

ONGOING MARKETING PROGRAMS GENERATING GROWING RETURNS

AGILE TEAMS INTEGRATING MARKETING AND TECHNOLOGYResults in personalized marketing are enabled by an agile, accountable cross-competence team. The team drives on-going 1-to-1 marketing programs across channels.

BUILD DRIVEDISCOVER

The ability to execute – transform plans into reality - is one of the most critical assets for companies. Three core processes: 1) Discovering insights and strategies, 2) building platforms and programs and 3) driving business results over time should always move hand in hand.

FAST PROGRESS FROM PLANNING TO EXECUTION

HOW WE DELIVER?

DISCOVER BUILD DRIVEDiscover insights

and planone-to-one strategies

Build platforms and programs for

one-to-one relationships

Drive business results through

agile cross-competence team

Data & analytics

Marketing strategy

Creative & content

Marketing technology

Digital media

Growth hacking

AVAUS WAY OF DELIVERING

• Insight & analytics

• Strategy & planning

• Creative concepts

• Roadmaps

• Technical set-ups

• Marketing programs

• Team ramp-ups

• Change management

• Growth hacking

• Content production & optimization

• Dashboards & reporting

DRIVEIn the Drive phase, we deliver business results through agile cross-competence team

The team set-up is matched to your preferences for collaboration, see next slides for more details.

AGILE TEAM

BACKLOG

SPRINTS

RESULTS

=Avaus team

=Client experts

Agile cross-competence

marketing team

COLLABORATION PROFILEDRIVE

Client role

Avaus role

Avaus as a marketing technology partner

Avaus as a content and operations partner

Avaus as a strategy and data partner

Avaus as fully outsourced marketing partner

COLLABORATION PROFILEDRIVE

15-20 days 25-40 days 3-5 FTEs 5-10 FTEs

EXAMPLE TEAM:• Analytics: Client’s own data and analytics experts• Strategy: Consultant 2 days per week• Technology: Full-time Avaus system specialist• Operations: Full-time Avaus Growth hacker, Client project manager• Creative: Half-tim e copywriter, Half-time HTML, Client’s own AD

”Surgigal help” Joint team Full-time team Outsourced operations

S M L XL

COLLABORATION VOLUMEDRIVE

EXAMPLE DEVELOPMENT ROADMAP

PLANNING & SET-UP

SCALE-UP & LEARNING

OPTIMIZATION & PROFITABLE GROWTH

READY TO GET PERSONAL?