Marketplace Case Annexures

8/3/2019 Marketplace Case Annexures

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ANNEXURE 1

CAR LENGTHS AND ENGINE CAPACITIES

CARLENGTH

(CM)

ENGINE

CAPACITY

(CC)Altus 3488 1000

Pico 3099 800

N800 3214 800

j10 3724 1248

Wagon S 3645 1278

Ion 3668 1204

Velocity 3776 1250Velvet 4534 1499

Metro 4569 1562

Scorpion 5098 2609

Fortune 5120 2179


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ANNEXURE 2

POSITIONING MAP

INDIVIDUAL

FUNCTIONAL

EMOTIONAL

B

enefitsEmphasized

VELVET

SCORPIONS

FORTUNE

(1,1

(1,2(1,3

METRO


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FAMILY

Primary focus

ALTUS

)

))

(2,1)WAGON S

(2,2)J 10(2,3)

(3,1)

(3,2)N 800

(3,3)PICOION

VELOCITY


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ANNEXURE 3

SALES FIGURES AND GROWTH RATES

SEGMENTVEHICLES Altus Pico N800 j10 Wagon S

SALES (last month - units) 15200 3900 1600 11500 7900

CURRENT MARKET SHARE 73% 19% 8% 33% 23%

TOTAL SALES (last month-units)

ANNUAL GROWTH RATE

POTENTIAL UNTAPPED MARKET

CURRENT PRICE 250000 140000 220000 360000 330000

30%

351

12

10

10%

Mini Com

20700


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Ion Velocity Velvet Metro Scorpion Fortune

7900 7800 6300 3400 2250 1200

23% 22% 65% 35% 65% 35%

370000 420000 550000 670000 1200000 980000

120%

00

%

%

9700

7%

30%

7%

pact Sedan SUV

3450


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ANNEXURE 4

PRODUCT ATTRIBUTES AND COST

Altus Pico N800

Air Conditioner

Power Windows

Power Steering

Anti-Lock Braking System

Air-Bags (Driver |

Passenger)

Leather Seats

CD Player

Air Conditioner

Power Windows

Power Steering

Anti-Lock Braking System

Air-Bags (Driver |

Passenger)

Leather Seats

CD Player

VEHICLES

7000

30000

7000

15000

TRANSPORTATION AND LOGISTICS COST (per unit | on

base cost)5%

12000

PRODUCT ATTRIBUTES

COST OF ADDING ATTRIBUTE

15000

6000

SEGMENT Mini

BASE COST 120000


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j10 Wagon S Ion Velocity Velvet Metro Scorpion Fortune

7000 10000 10000

30000 40000 40000

7000 9000 9000

15000 15000

6% 4% 2%

15000

12000 12000 15000

15000 17000 17000

6000 10000 10000

Compact Sedan SUV

250000 280000 600000


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ANNEXURE 5

MARKET SHARE DISTRIBUTION REPORT


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ANNEXURE 6

CUSTOMER NEED MAPPING


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ANNEXURE 7

GEOGRAPHICAL DATA

NORTH SOUTH EAST

AREA (sq km) 307690 258798 145768

POPULATION DENSITY (per sq km) 322 454 470

MALES 56% 60% 50%

FEMALES 44% 40% 50%

10 LPA 3% 5% 10%

North 40:30:20:7:3

South 30:40:20:5:5

east 20:20:30:20:10

west 20:25:30:10:15


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1

2

WEST 3

567789 4

345 5

55%Less than

1 lakh North

45%

Mini-1.4 to 2.5 lakh-3 cars(1 to 3) NA Highest 30%

20%

Compact-3.3-4.2-4 cars(3 to 5) NA

Second highest

20%

25%

North Sedan-5.5 to 6.7-2 cars( 5 t o10) NA Third 7%

30%

SUV-9.8 TO 12 LAKH-2 CARS( greater than 10) NA Fourth 3%

10%

15% N S

Mini 29722854 46997716.8Compact 19815236 23498858.4

Sedan 6935333 5874714.6

SUV 2972285 5874714.6


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South East west

Highest 40 %

Second

highest 20

%

Second

highest

25%

Second

Highest 20%

Highest

30%

Highest

30%

Third 5%

Second

highest 20

%

Fourth

10%

Third 5%

Third

highest

10% Thid 15%

E W Best Second best Third Fourth

13702192 48971801 West South North East20553288 58766162 West South East North

13702192 19588721 West East North South

6851096 29383081 West East South North


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ANNEXURE 8

COMMISSION RATES

Mini

200000

Cost 5000


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Compact Sedan SUV

355000 540000 950000

8875 16200 28500


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ANNEXURE 9

AD INCIDENCE TEST REPORTS


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ANNEXURE 10

LIST OF TELEVISION NETWORKS AND COST OF A

TV channel Description

National GeoTelecasts documentaries on

nature and science

NDTV BIZ Telecasts business news

ESPNET Sports Channel

STARZ Telecasts Hindi Soap Opera

AXNETWORKTelecasts action movies and

action based reality shows

CARTOON NET Telecasts cartoon shows

MUZICTV Music Channel

AAJ KAL Hindi News channel


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VERTISING

NORMAL RATE(per

second)

PRIME TIME RATE (per

second)

20000 220008800000 20000000

20000 2500010000000 20000000

15000 3000012000000 15000000

15000 2800011200000 15000000

10000 2500010000000 10000000

14000 160006400000 14000000

12000 170006800000 12000000

17000 2500010000000 17000000

Marketplace Case Annexures

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