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ONE STOP MARKETING CHANNEL

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2009 2010 2011 2012 2013

(PC) (Mobile)

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MarketOneRTB PC

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50

60

70

80

90

100

110

120

130

140

2013-02-18

2013-02-20

2013-02-22

2013-02-24

2013-02-26

2013-02-28

2013-03-02

2013-03-04

2013-03-06

2013-03-08

2013-03-10

2013-03-12

2013-03-14

2013-03-16

2013-03-18

2013-03-20

2013-03-22

2013-03-24

2013-03-26

2013-03-28

2013-03-30

2013-04-01

2013-04-03

2013-04-05

2013-04-07

2013-04-09

2013-04-11

2013-04-13

2013-04-15

2013-04-17

2013-04-19

2013-04-21

2013-04-23

2013-04-25

2013-04-27

2013-04-29

2013-05-01

2013-05-03

2013-05-05

2013-05-07

2013-05-09

2013-05-11

2013-05-13

2013-05-15

2013-05-17

MarketOne RTB eCPM

3

MarketOneRTB eCPM(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

41128

31105

5185

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(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

OS

38%

31%

15%

7%

5% 300x250

728x90

468x60

160x600

336x280

200x200

250x250

120x600

31%

17%

13%

12%

11%

7%

7% MSIE_9

Chrome

Safari

MSIE_8

Firefox

Other

MSIE_7

Opera

MSIE_6

MSIE_Oth

52%

16%

10%

7%

6%

4% Win_7

Win_XP

Win_Vista

Android_Mobile

Mac

Win_Other

OS_Other

iOS_iPhone

iOS_iPad

Android_Other

Linux

iOS_iPod

28%

9%

8%

5%5%5%

4%

3%

3%2%

0%

1%

2%

3%

4%

5%

6%

7%

0

1

2

3

4

5

6

7

8

9

10

11

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13

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17

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19

20

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23

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2 3 4

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CPM95CPC115CTR0.09%

CPM105CPC125CTR0.09%

CPM80CPC125CTR0.08%

CPM90CPC85CTR0.12%

CPM115CPC125CTR0.10%

CPM110CPC95CTR0.13%

CPM95CPC120CTR0.09%

CPM75CPC95CTR0.10%

CPM95CPC120CTR0.10%

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43374%

595%

CPM

7(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

MarketOneRTB-PC

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MarketOneRTB Mobile

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MarketOne RTB eCPM

9

MarketOneRTB eCPM(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

4144

5137

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59%

41%300x250

320x50

10

4

(c) 1996-2013 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

OS

54%

43%

3%

Android_Mobile

iOS_iPhone

iOS_iPod

44%

34%

16%

4% 2%

iPhoneDoCoMo

au

SoftBank

iPod_touch

Disney Mob

WILLCOM

EMOBILE

44%

iPhoneiPod touchGALAXY S IIIXperia acro HD(SO-03D)F-05D

Xperia acro HD(IS12S)Xperia AXGALAXY S IISH-02E

0%

1%

2%

3%

4%

5%

6%

0

1

2

3

4

5

6

7

8

9

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12

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22

2 3

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50%

13%

7%

5%

5%

4

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433108%

30025061

30025032050CTRCVR

PCCPM

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MarketOneRTB-Mobile

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TOPIC

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MarketOneRTB MobileIDGoogle / iTunes

ID300

MarketOne

MarketOneRTB Mobile ID

M k tO

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MarketOne

AudienceOne

MarketOne

M-One

AudienceOne

MarketOneRTB

M-One

DMP

DMP

UU

AOne 12,100

F1 AOne 500

M2 AOne 113,000

XXX AOne 20,000

XXX AOne 30,000

YYY AOne 10,000

XXXYYY AOne 5,000

AudienceOne MarketOne

AudienceOne

MarketOne

AudienceOne AudienceOne

MarketOneRTBAudienceOne

MarketOne

AONE

A-One

AudienceOne

A-One

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MarketOne

MarketOne

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