Marketing YOUR MENTORING PROGRAM TO ACHIEVE SUCCESS
MarketingYOUR MENTORING
PROGRAMTO ACHIEVE
SUCCESS
Judy CornerMentoring Subject Matter ExpertInsala
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Creating your marketing plan
AGENDA
How to create awareness to your program
Recruiting mentors and mentees
Keeping the program alive
Reporting on marketing success
Common Scenarios Mentoring without a Marketing Plan
Creating Your Marketing Plan
Goals & Objectives of MarketingBy Q1, 500 employees enrolled where 300 are mentors and 200 are mentees. 100 Partnerships created.
Define Overall BenefitsTalent Pipeline
Target Audience?Managers; High Potentials
Channels of Distribution
Creating Your Marketing Plan
Email Manager Referral
Career Portal
Webinars
Organization Events
News
Create AwarenessExample Event
Create AwarenessExample Poster
Create AwarenessExample Event
Create AwarenessCreate a Marketing Project Plan
Each Step Has Accountability
And Timing
Set Specific Action Steps
Create AwarenessCreate a Marketing Communications Plan
The “Bad” The “Good”
Dear Stephen, We are looking for mentees to enroll in our new mentoring program. Please contact L&D to enroll if you would like to have a mentor. We hope you take advantage of this opportunity at Insala.
Regards,
Insala Mentoring Team
Dear Stephen, You have been chosen to be a mentor. Congratulations. Please can you enroll by March 5. If you have any questions please contact L&[email protected] Thank you,
Insala Mentoring Team
Dear Stephen, Have you heard about Insala’s new mentoring program? What does this mean for you and your career at Insala? The primary objectives of the program are: 1. To support new and less experienced employees successfully transition into their position2. To support employees enhance their career potential or identify new career paths This is a voluntary program whereby mentees are paired with mentors that are experienced in a specific skill, competency or have knowledge in a business unit at Insala. If you are interested in developing a skill or gaining more knowledge that will benefit your career and are able to commit the time to the program, please consider becoming a mentee by clicking here to enroll today. Once you enroll you will need to attend our training webinar on what to do next and be given more information on your new role as a mentee.
Dear Stephen, Have you heard about Insala’s new mentoring program? What does this mean for you and your career at Insala? The primary objectives of the program are: 1. To support new and less experienced employees successfully transition into their position2. To support employees enhance their career potential or identify new career paths This is a voluntary program whereby mentees are paired with mentors that are experienced in a specific skill, competency or have knowledge in a business unit at Insala. If you are interested in developing a skill or gaining more knowledge that will benefit your career and are able to commit the time to the program, please consider becoming a mentee by clicking here to enroll today. Once you enroll you will need to attend our training webinar on what to do next and be given more information on your new role as a mentee.
Have you heard about Insala’s new mentoring program “Hi-Potential”? We are looking experienced team members to volunteer to be a mentor. The primary objectives of the program are: 1. To support new and less experienced employees successfully transition into
their position2. To support employees enhance their career potential or identify new career
paths Why volunteer to be a mentor?• Make new connections within the organization.• Improve your listening and coaching skills.• Gain new insights and knowledge from someone from a different business
unit.• Help develop our future leaders. What is Required?We are looking for individuals that are experienced and been with Insala for 3 years, are great communicators, can provide feedback and coaching in their expertise and will commit to 2 hours a month. To enroll as a mentor, please click here to sign up. Once signed up you will be given training on your new role.
Communication to RecruitHow to Attract Mentors
Why?Explain
organization objectives
Who?Competencies
required to be a mentor
Effort?Transparent &
clear expectations
Sell it!Explain
advantages of mentorship
Communication to RecruitHow to Attract Mentees
Why?Explain
organization objectives
Who?Those with career goals supported
by the mentoring program
Effort?Transparent &
clear expectations
Sell it!Explain
advantages of mentorship
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Insala’s Marketing and Communication Services
WORKSHOPWe help you create meaningful and strategic communications by identifying:• The benefits for the mentors and mentees• The expectations & requirements to be a mentor and mentee• Best internal communication channels for your unique program
IMPLEMENTATION AND ROLL-OUTWe assist your internal teams with roll-out• Create a marketing project plan to identify critical steps• Develop a series of communication templates based on your marketing
plan• Liaise with communication team for implementation of the marketing plan• Develop and advise success and feedback reporting• Plan next steps
Reporting How to Show Marketing Success
# Participants# Partnerships created
# Mentors/Mentees
Reports
When they enroll, have participants state how
Survey
they heard about the mentoring program.
Keep Your Program Alive
Build a Mentoring Culture
Organization-Wide Communications
Mentoring Participant Communications
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Q&ACONTACT US FOR MORE [email protected]: (817) 355.0939UK: +44 (0)207.297.5940
YOUR PRESENTERJudy [email protected]://timetrade.com/book/YFDPC
JOIN US ON LINKEDIN FOR:• A copy of today’s slides• A link to the webinar recording• A discussion around today’s webinar