Marketing Tools in 2015

MARKETING  IN  2015      Get  the  Tools  To  Turn  Your  Social  Media  Hobby    

Into  a  Digital  Profession  

@GSVlabs  |  @CelesteHenkel  

#GSVlabsReBoot  

@GSVlabs  |  @CelesteHenkel  

Personal  |  Personal  as  a  Brand  |  Brand  

3  approaches  to  Social  Media  

@GSVlabs  |  @CelesteHenkel  

“Marketers are facing a dilemma: they aren’t sure what’s working, they’re feeling underequipped to meet the challenges of digital, and they’re having a tough time keeping up with the pace of change in the industry.”

Ann Lewnes CMO Adobe

Keeping  up  with  the  Pace…  using  tools  

@GSVlabs  |  @CelesteHenkel  

Goal  Become  familiar  with  some  of  the  tools  used  in  modern  

markeFng      

…Not  Learn  everything    @GSVlabs  |  @CelesteHenkel  

1. Sourcing  exisFng    and  creaFng  new  content    2. UpdaFng  channels  consistently    3. Tracking,  monitoring,  and  listening  to  audience  

4. PromoFng  across  channels  and  to  key  audiences  

@GSVlabs  |  @CelesteHenkel  

SOURCING  CONTENT  

DELIVERING  VALUE  |  SOURCING  

RSS  •  Alltop  •  Feedly  •  Juice  ios  •  Brief  Me  •  Industry  Blogs    and  News  aggregators  

•  Your  Followers!  •  Declara  

   ==  Save  into  Pocket     Organizing  

•  Social  Media  

@GSVlabs  |  @CelesteHenkel  

DELIVERING  VALUE  |  BLOGGING  CREATING  CONTENT  

•  Forums  (Quora,  Reddit)  •  Product  Reviews    

•  Wordpress  •  Medium    

@GSVlabs  |  @CelesteHenkel  

DELIVERING  VALUE  |  NON-­‐WRITTEN  Periscope  

•  Infographics  •  (We  love  

Canva)  

SlideShare  

@GSVlabs  |  @CelesteHenkel  

UPDATING  CHANNELS  

PUSHING-­‐OUT  CONTENT  MANAGEMENT  TOOLS  •  Buffer    •  Sprout  Social    

•  HootSuite  •  TweetDeck    

@GSVlabs  |  @CelesteHenkel  

AUTOMATING  TASKS  IFTTT   ZAPIER  

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TRACKING,  MONITORING  &    LISTENING  

KEEPING  TABS  |  TRACKING  

Management  soaware  (Buffer)   NaFve  plaborms    

Good  for  Specific  Items  

Good  for  Overviews  

@GSVlabs  |  @CelesteHenkel  

KEEPING  TABS  

MONITORING  &  LISTENING  

FOCUS  EFFORTS  

•  Twitter •  Facebook •  LinkedIn •  Instagram •  Meetup •  Eventbrite •  Yelp •  Youtube (pending)

ACTIVE SEMI-ACTIVE

•  Quora •  Wikipedia •  Angelist* •  Crunchbase* •  Challenge Post* •  App.net*

•  Tumbler •  Pintrest •  Four square •  Be aware of all instances

of your name! New applications create new data EVERYDAY!

NOT ACTIVE

Follow  Us!  

PROMOTING  PRODUCT  

NATIVE  ADVERTISING  

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FUNNELING  TRAFFIC  

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SHAMELESS  SELF  PROMOTION  

Connect  /gsvlabs  

@GSVlabs  |  @CelesteHenkel