MEDIA KIT 2015 - Ellington CMSepmgaa.media.clients.ellingtoncms.com/news/documents/... · 2015-06-08 · proach to bringing you new media marketing advancement tools. These tools

MEDIA KIT2015

Message To Our Media Buyers

The media landscape is evolving — and so is The New Tri-State Defender’s ap-proach to bringing you new media marketing advancement tools. These tools will help you engage with and sell to an extensive African-American audience and beyond.

Over the last several years, TSD products, services and programs have broadened in scope and effectiveness as we develop more intimate engagements with execu-tives and thought leaders. As a result, TSD is at the forefront of diversity and news that speaks specifically to this important market.

Our products, services and programs portfolio is based on converged marketing, leveraging the 4Cs: content, community, conversation and commerce, across converged media channels to showcase your solutions and accelerate your marketing results.

By participating in TSD’s programs, you will exceed high-quality awareness. You will engage your target audience, drive leads and move your clients to the selection and deployment of your solutions, regard-less of where that audience is and what platform or device they may be using. We look forward to work-ing with you to maximize your marketing and advertising investment.

Bernal E. Smith IICEO/PublisherThe New Tri-State Defender

Table of ContentsEditorial Mission ............................................................... 4

TSD At A Glance ................................................................ 5

Our Readers ........................................................................ 6

Strategic Marketing Services ............................................ 7

Online and Mobile Branding ........................................... 9

Personnel, Terms and Deadlines ..................................... 10

Classified Directory............................................................ 11

Digital Rate Card ................................................................14

General Rate Card ..............................................................15

Tri-State Defender’s Editorial MissionFostering access, promoting insight and developing meaningful interactions within the African-American community and beyond.

For 63 years, TSD’s editorial mission has been to provide these influential executives with real-life, engaging opportunities and targeted, in-depth coverage of the news and topics most critical to their success.

TSD delivers practical, actionable information from inside the community. We leverage our extensive network to bring their experience and media practices to other members within the TSD community. This media approach is unique to us and extends across TSD’s award winning print, online, custom programs and events. This dynamic information-sharing is across our highly respected editorial approach, comprehensive online content and face-to-face interviews.

New Media Landscape Our brand portfolio offers many options for engaging your prospects and customers through converged marketing, an approach that leverages the 4Cs – content, community, conversation and commerce – across several media channels to showcase your solutions and accelerate your marketing results. This includes print, mobile, digital/web, internet television/webcast, events and email marketing.

www.tsdmemphis.com

REACH

AUDIENCEDEMOS

MEDIA

SOCIALMEDIA

Monthly Page Views

61%/39%

BusinessPurchase

Decision-Makers

70,125

EmailNewsletterSubscribers

Monthly Unique Visitors

30,119

20,000

Monthly Impressions

44,648

76.9%

42.8%91.2%

75%86.9%

$54,000

AverageHHI

46

AverageAge

60.8%

Business Owners/Partners/C-Level

Male/Female

Make Purchases viaSmartphone/Mobile DeviceShop Online

Internet Accessfrom Smart Phone

Internet Accessfrom Laptop/Tablet

8,944 Likes

1,484 Followers

Tri-State Defender At-A-Glance

Our ReadersOwn At Least Two Cars

Eat Out At Least Twice A WeekGo To Or Rent A Movie At Least Once A Week

Purchase Quality Clothing And Accessories Spend Over $100 Weekly On Groceries

Household IncomeUnder $25,00 12%

$25,001 - $50,000 54% $50,001 - $75,000 22%

$75,001 - $100,000+ 12%

Level of EducationHigh School 78%

Trade/Technical School 61% Some College 52%

Four-Year College Degree 38% Some Post-graduate 18%

Occupation Professional/Management/Admin 18%

Business Owner/Self Employed 30% Career in Education 20%

Retired 20% Other 12%

Homeownership Own their home 58%

Use TSD’s Strategic Marketing Services ForContentPosition your company and its executives as thought leaders through custom produced content from social media engagement to video interviews, white papers and beyond. Incorporate research and best practices with your brands positioning to build customer engagement and demand generation.

DesignBuild engaging user experiences through highly innovative design across multiple platforms.

Digital/Social PlatformsAccelerate the growth of your social media footprint and engagement by leveraging our social media expertise and advertising best practices in reaching your customers.

User ExperienceDrive maximum performance and engagement across multiple media platforms with innovative design and functionality.

AudienceReach enterprise IT [security] decision-makers and scale your programs to their fullest capacity with our premium audiences, data targeting capabilities and extended reach.

Online Branding and Mobile Opportunities TSDMemphis.com needs to be a key tool in your company’s marketing mix. Your opportunities for client exposure, via a variety of carefully targeted online opportunities, can lead to the client-conversion results.

Banner Advertising Demonstrate an intimate relationship with a large and diverse African-American audience.

Our expert staff can help you tailor your promotions for maximum exposure – and client action. Sponsorship of E-mail Newsletters - Need a consistent and effective way to get your product and service information on your targeted client’s desk? Talk with your TSD sales executive to discover the numerous vehicles you can leverage to deliver your focused messages—with predictable results.

Webcasts - TSD’s custom webcasts TSDTV can be delivered or on-demand and provide the perfect platform to demonstrate the benefits of your product and services in close association with the powerful TSD brand.

Online Integrated Programs -To fully maximize your investment with TSD, you may want to create a suite of integrated programs that reinforce your commitment to excellence with the African-American community—and relationship with the TSD brand. Be creative! Ask your TSD sales executive to work with you to determine the most effective product mix.

Mobile App Connecting buyers and sellers – the B2B ecosystem – through the continuous development and innovative design of products for mobile use is the wave of NOW.

Our readers expect to access information anytime, anywhere, and our mobile programs put advertisers’ messaging right into the hands of this influential audience.

Full Page 11” (6c) x 21”

$3,440.00 $3,215.00 $2,855.00 $2,667.00 $2,363.00

Junior I 9.146” (5c) x 18”

$2,677.00 $2,417.00 $2,162.00 $1,925.00 $1,735.00

Junior II 7.292” (4c) x 15”

$1,699.00 $1,543.00 $1,408.00 $1,316.00 $1,274.00

Half Page 11” (6c) x 10.5”

$1,778.00 $1,615.00 $1,573.00 $1,477.00 $1,333.00

Quarter Page 5.437” (3c) x 10.5”

$959.00 $897.00 $741.00 $686.00 $638.00

Eighth Page 5.437” (3c) x 5.25”

$655.00 $519.00 $478.00 $420.00 373.00

Sixteenth Page 3.583” (2c) x 4”

$292.00 $292.00 $191.00 $191.00 $164.00

Business Card 3.583” (2c) x 2”

$185.00 $185.00 $185.00 $185.00 $185.00

Additional Cost for Color Ads

$350, $500 or $750(Full Page)

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Display Ad Deadlines: Space Reservation - Friday (6 business days prior to publication); Copy requiring composition – Thursdays (7days prior to publication): Camera Ready copy – Tuesday Noon prior to publication. Classified Ad Rates: $9.50 per line (34-35 characters per line), three (3) line minimum. Classified Display Ads are available upon request. Classified Ad Deadline is Monday prior to publication.

Special Rates Available for Non-Profits. Please email Bernal E. Smith, II [email protected] or call 901-523-1818 for more information.

See The New Tri-State Defender 2015 Full Media Kit for a list of upcoming TSD events, Commemorative Tabloid Ad Rates, Event Sponsorship Opportunities, Website Banner Ads, Weekly E-Blast Headline Banner Ads, Pre-Printed Insertions, etc.

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2015 General Rate Card Effective 01/15/2015- All rates NET. !

Display Rates (Column inch rates for non-standard ad sizes are also available upon request.) 1x 4x 16x 26x 52x

Digital DailyTop Leaderboard Space

(728x90)

Digital DailyBottom Leaderboard Space

(728x90)

TSD Digital Ad Space

Digital DailySidebar Space(300x250)

Daily EblastFull Page Single Paid Ad

TSD Digital Ad Space