MARKETING ASSIGNMENT • Question: What are the factors that customers keep in mind buying a product in Pakistani market? Group members: Yaseen ali (BB113052) Faiz tariq (BB113060) Usman Mahboob (BB113073) Yasir Saleem (BB113068) Submitted to:
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
MARKETING ASSIGNMENT • Question: What are the factors that customers keep
in mind buying a product in Pakistani market? Group members: Yaseen ali (BB113052) Faiz tariq (BB113060) Usman Mahboob (BB113073) Yasir Saleem (BB113068)
Submitted to:
Method adopted for the task?
• Unlike traditional method such as Questionnaire, we conducted short interviews with the customers in Blue Area at Savour Foods and Fresco Sweets.
• The customers were engaged in different questions regarding the factors that attract a customer towards Pakistani products or services.
Q1. Asked from four customers:
What are the main factors that attracts you or any customer to be here?-
• 1. Price and Quality• 2. Its our need to be here for meal.• 3. We get satisfaction from meal at savour• 4. Taste is marvelous
Q2: Incase of branded products what matters the most?Put forward for six people
• 1. Satisfaction of our wants.• 2. A combination of good quality and
affordable price.• 3. Durability (2 people)• 4. A charm that adds to your personality is
must.• 5. Design/Style should be out standing
WITH CUSTOMER AT FRESCO SWEETS
WITH CUSTOMER AT SAVOUR FOODS
Q3: How you compare Pak product with imported products:
• Customers! Pak products lack standard and for most of the organizations, success is to have high profits.
• Foreign products’ success is in the brand loyalty of the customers to an organization.
Q4: Is Price the main factor for a customer in market?
• Good answer by Mr. Adeel Shah• No its not the price but a combination of
factors- among those factors “FRONT MAN DESK” response and behavior also matters the most.• SEE IN OUR DEMO AT THE END
Q5: How far customers think that a location or accessibility of a product
matters?
• Most of the customers replied:• It matters a lot, availability of product in posh
and safe areas is attracting for many people.• If a high quality product is available only in
limited locations it may not gain popularity (Mr. Ashraf)
Q6: Advertisement matters for customers?
• 3 customers said: • Yes, It is we come to know about new or
branded items via advertisement and move to markets to get it.
• Many people said:• Advertisement mostly exploit the customers
and take advantages of their aroused feeling for that product.
Q7: What you think that lacks in Pak market?
• Views of two Customers;• Time….. Pakistani services take more time in
delivery.• It is their greatest drawback.• In foreign countries, people lack time that is
why Fast food trend is accelerating.
Q8: Do you think that Pak market is getting conscious about their customers?
• 4 people said: • Unfortunately not because high quality
products in Pak market is a provided by franchises of Branded Organizations and they have to maintain their good will.
• 3 people:• Yes but not to that extend as it had to be.
OUTCOMES OF THIS ASSIGNMENT
• We came to know that organizations first priority should be CUSTOMERS if they want to survive.
• Its not like the old days that every product used to sell easily in market.
• Customers in Pak market are getting awareness of their customer rights.
• Price, promotion, location, quality and front man desk behavior are the main factors for attracting customers towards a product in Pak market.
DEMO “FRONT DESK MAN”
THANK YOU………..
Related Documents
