Marketing Strategies Of An Automobile Assembler Company
Marketing Management (8511)
PresenterMr. Mohsin Jamal
Presetnted ToMadam Saima
Follow Up
• Marketing Strategies
• AUDI
• AUDI Overview
• Marketing Strategies
Of AUDI
• SWOT Analysis
• Conclusion
• Question Answers
Session
Marketing Strategies
• Efficient
Production &
Distribution
Facilities
• Latest Faculties
• Impressive
Global Hold
Marketing Strategies
• New Model
Cars
• Social
Responsibility
• Management
Control
Marketing Strategies
• Tight Project
Management
• Future Plans
Case Study
History
Logo Evolution Of AUDI
AUDI
• Mission
• Vision
• Market Share
Most Expensive Car
Features Of AUDI
Extraordinary feature
Marketing Strategies Of AUDI
• High Quality
• “ Truth Of
Engineering ”
• Branding
Marketing Strategies Of AUDI
• Integrated
Marketing
• Direct Selling
• Men
Magazines
And Films
Marketing Strategies Of AUDI
• Anniversary
Opportunities
• Low First
Price
• Pricing
Flexibility
4 P’s OF AUDI
STP Analysis
Competition
SWOT Analysis Of AUDI
Strengths
• Petrol & diesel
• Wide range prices
• Features
• Styles
• 50000 employees
• Sports
• Sponsorships
Weaknesses
• Maintenance
• Handling cost
• Limited presence
in emerging
markets
Opportunities
• Expanding
automobile
market
• New customers
• Low cost cars
• Increasing
manufacturing
capability
Threats
• Fuel Costs
• Competition
• Product Innovations By Competitors
• Govt Policies
Data Collection
• Primary Data
– AUDI
– Research Papers
– Slide Share
– Browsing
Conclusion
Recommendations
References
• https://www.slideshare.net/PATRICKMAELO/audi-company-marketing-strategy
• https://www.marketing91.com/marketing-strategy-audi/
• https://www.marketing91.com/swot-analysis-of-audi/
• https://www.slideshare.net/MyuranKangaMSMBA/audi-brand-strategy-evaluation
• http://www.car-brand-names.com/audi-logo/