Marketing: Real People, Real Choices, 4e Chapter 3.

Marketing: Real People, Real Choices, 4e

Chapter 3

Wecapisca Company makes claims in its advertising that cannot be proven true or untrue. It is using

1. puffery.

2. deceptive advertising.

3. green marketing.

4. business ethics.

Wecapisca Company makes claims in its advertising that cannot be proven true or untrue. It is using

1. puffery.

2. deceptive advertising.

3. green marketing.

4. business ethics.

The world’s largest economic community is called the ______________.

1. World Trade Organization (WTO)

2. General Agreement on Tariffs and Trade (GATT)

3. North American Free Trade Agreement (NAFTA)

4. European Union (EU)

The world’s largest economic community is called the ______________.

1. World Trade Organization (WTO)

2. General Agreement on Tariffs and Trade (GATT)

3. North American Free Trade Agreement (NAFTA)

4. European Union (EU)

Most companies require new employees to read and sign a set of standards that they must follow. This set of standards is called ________.

1. a code of ethics

2. a set of values

3. a binding arbitration

4. business rules

Most companies require new employees to read and sign a set of standards that they must follow. This set of standards is called ________.

1. a code of ethics

2. a set of values

3. a binding arbitration

4. business rules

A quota that completely prohibits specified goods from entering or leaving a country is called an embargo.

1. True 2. False

A quota that completely prohibits specified goods from entering or leaving a country is called an embargo.

1. True 2. False

An oligopoly implies that one seller controls a market.

1. True 2. False

An oligopoly implies that one seller controls a market.

1. True 2. False

Consumers can look to the federally specified consumer bill of rights for buyer protection.

1. True 2. False

Consumers can look to the federally specified consumer bill of rights for buyer protection.

1. True 2. False

British Petroleum is advertising the reduction of emissions of toxic gases at its production facilities. This is an example of green marketing.

1. True 2. False

British Petroleum is advertising the reduction of emissions of toxic gases at its production facilities. This is an example of green marketing.

1. True 2. False

The consumer bill of rights includes all of the following except

1. the right to be safe

2. the right to be informed

3. the right to be seen

4. the right to be heard

The consumer bill of rights includes all of the following except

1. the right to be safe

2. the right to be informed

3. the right to be seen

4. the right to be heard

Most successful marketing takes place only in the United States.

1. True 2. False

Most successful marketing takes place only in the United States.

1. True 2. False

Standardization and adaptation are different ways to market on a global basis.

1. True 2. False

Standardization and adaptation are different ways to market on a global basis.

1. True 2. False

Trade regulations are established to protect one country’s domestic industries from foreign competition. Trade regulations may include all of the following except

1. tariffs

2. quotas

3. product standards

4. imported products

Trade regulations are established to protect one country’s domestic industries from foreign competition. Trade regulations may include all of the following except

1. tariffs

2. quotas

3. product standards

4. imported products

A primary reason for looking for opportunities in international markets might include:

1. matured markets/industries at home

2. changes in the presidency in the U.S.

3. reduced transportation and communication inter-countries

4. high unemployment in Europe

A primary reason for looking for opportunities in international markets might include:

1. matured markets/industries at home

2. changes in the presidency in the U.S.

3. reduced transportation and communication inter-countries

4. high unemployment in Europe

A joint venture, which is a business partnership with another company, is formed when a firm lacks the skills or financial

resources to enter a foreign market.

1. True 2. False

A joint venture, which is a business partnership with another company, is formed when a firm lacks the skills or financial

resources to enter a foreign market.

1. True 2. False

The most dramatic effects of trade competition in the United States occurred as foreign companies have eroded American

leadership in several manufacturing bases.

1. True 2. False

The most dramatic effects of trade competition in the United States occurred as foreign companies have eroded American

leadership in several manufacturing bases.

1. True 2. False

If I sell Chinese branded sets of five glasses to a target market in China, I would be primarily interested in the knowledge of _________.

1. ethnocentrism

2. semiotics

3. local content rules

4. cultural values

If I sell Chinese branded sets of five glasses to a target market in China, I would be primarily interested in the knowledge of _________.

1. ethnocentrism

2. semiotics

3. local content rules

4. cultural values

The Russian government restricted foreign Vodka companies from obtaining more than a very small percent of market share by setting high import duties and banning them from advertising on Russian television. This is an example of ____________.

1. counter trade

2. protectionism

3. quotas

4. green marketing

The Russian government restricted foreign Vodka companies from obtaining more than a very small percent of market share by setting high import duties and banning them from advertising on Russian television. This is an example of ____________.1. counter trade

2. protectionism

3. quotas

4. green marketing

A more is a custom with a strong moral

overtone.

1. True 2. False

A more is a custom with a strong moral

overtone.

1. True 2. False

The U.S. has an individualistic culture.

1. True 2. False

The U.S. has an individualistic culture.

1. True 2. False

Iran is practicing expropriation when it takes control of all U.S. assets in the

country.

1. True 2. False

Iran is practicing expropriation when it takes control of all U.S. assets in the

country.

1. True 2. False