MARKETING PACKET Citybac - Amazon S3 · 2014-05-20 · MARKETING PACKET Citybac ® ® A world first! Discover a plastic bin that is 100% plant-based. 100% Green Made® A 100% Green

Citybac® 100% GREEN MADE®

MARKETING PACKET

Citybac®

®

A world first!

Discover a plastic bin that is 100% plant-based.

100% Green Made®

A 100% Green innovation… Made in Plastic Omnium

100% Green Made Citybac® bin 05/04/2011

1. WHY INSTALL 100% GREEN MADE® CITYBAC® BINS?

100% Green Made® Citybac bins have the same technical characteristics

as HDPE Citybac bins. However... One 100% Green Made® Citybac reduces CO2 emissions by nearly 85% compared to a standard HDPE bin.

For example, a 240L 100% Green Made® Citybac bin reduces CO2 emissions by 17kg eq CO2

saving the equivalent 90km1 car journey. A 660L 100% Green Made® Citybac bin reduces CO2 emissions by 46kg eq,

saving the equivalent 242km car journey.

available for the entire injected-HDPE Citybac range. k

ufacture are 100% plant-based.

A world first, Plastic Omnium Environnement is launching 100% Green Made® Citybac®, the first wheeled bins made from 100% plant-based HDPE. A major innovation, it is

100% Green Made® is a registered trademark of Plastic Omnium. By affixing this trademaron a product it signals that the materials used in its man

OBJECTIVES ISSUES BENEFITS

- Reduce pollution - Conserve resources (finding

an alternative to fossil fuels) - Commitment to sustainable

development - Global innovation

- Qualities: shock resistant, rigid, resistant to UV damage,

- Ecological: the material is responsible for up to 70%, total greenhouse gas emissions from a standard HDPE bin.

- Improve Carbon Footprint - Reduce dependence on non-

renewable resources like oil - Enhance the community's

overall image - Raise user awareness

DID YOU KNOW? When an HDPE bin is manufactured using a petrochemical source, the raw material is responsible for 70% of CO2 emissions. The production and transport only accounts for 30%.

100% Green Made® Citybac bins are produced in France at the Langres factory, with the support of the R&D Department, who was involved in designing this material and adapting the manufacturing process, through an exclusive agreement with a Brazilian supplier. As a perfect fit into city life or a true communication device, 100% Green Made® Citybac® bins are a powerful sign of commitment to a more sustainable environment and more ecologically responsible for the local authorities that opt for them. With the 100% Green Made® range, Plastic Omnium Environnement confirms its position as an innovation leader and its commitment to an environmental and eco-friendly policy.

CONFIDENTIAL AND PROPERTY OF PLASTIC OMNIUM - ANY PARTIAL OR FULL REPRODUCTION IS STRICTLY PROHIBITED – FOR INTERNAL USE

1 Fuel combustion: 190 g CO2 / km for the average current car park

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1.1. What is the greenhouse effect?

earth

greenhouse gas effect

atmosphere sun

Greenhouse gases (GHG) are gases that absorb infrared rays emitted by the earth's surface, contributing to the greenhouse effect. CO2, carbon dioxide, represents 74% of total greenhouse gases emitted. The increase of greenhouse gases in the earth's atmosphere is a suspected cause of recent global warming and human activity is largely responsible for increased CO2 in the atmosphere. CO2 emissions are constantly on the rise.


Unlike plastics made from fossil fuels, bioplastics operate in closed CO2 cycle, i.e. they use CO2 directly from biomass2. As for fossil fuel plastics derived from petroleum, these release additional CO2 into the atmosphere collected for several million years.

Oil price shock

Global annual CO2 emissions

Oil price shock

Recession

Mil

lio

ns

of

ton

s o

f ca

rbo

n

Recession

War

Intensive petroleum use and mass

CO2s release from fossil fuels

Greenhouse effect due to

CO2 and global warming

Intensification of human

activities

Slow attachment of atmospheric CO2 and

significant biomass formation

1850-2004

Biomass decomposition and

formation of petroleum

Time

oilJurassic to Cretaceous period

-250 to -65 million years before

our era Industrial era

1850-2008

The use of plant-based plastics reduces the amount of CO2 emitted into the atmosphere.

2 In the field of energy, the term biomass refers to all organic matter derived from plant, animal or fungus that can become an energy

source through combustion (e.g. wood energy), after methanisation (biogas) or after new chemical transformations.

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1.2. Will the oil peak be reached soon?

According to the opposite graph, global oil production is currently more than 86 million barrels per day.

Global oil consumption growth and forecast in millions of barrels per day (source: BP and AIE)

Taking into account global growth, experts estimate that between 2015 and 2020 oil consumption will reach 95 barrels/day. Global oil peak will have been reached, demand being higher than availability, and global oil production will thus begin to decline. Although some theories are contradictory on the topic, and no one can accurately predict when oil will begin to run out. However a large number of indicators attempt to show that oil is dwindling. Today it is essential to seek out raw material sources that lessen dependence on oil.

1.3. A current trend: a Green Attitude!

Quantitative studies confirm the fact that the environment has become a major concern. For example, among French people:

- 2/3 are very concerned; - in addition 68% believe that we are not doing enough for the

environment3;

- For half of French people, global warming is already a reality and the consequences are visible every day (rise in temperatures,

melting of the ice caps, etc.)4.

This trend is so common today that it seems to inform daily practices

- The choice of "environmentally-friendly" products increases regularly;

- consumers are increasingly inclined to change their behaviour.

The 2009 crisis has also shed new light on the environmental question because it, among other things, encourages the adoption of new behaviours, in particular those related to more responsible consumption: "Return to basics" and ethics (financial ethics, fostering the local, growth of "neo-organic"). Finally, recent climate events in Asia only reinforce this general realisation. Environmental protection has become a world-wide subject, and every consumer feels individually involved and is going through real change in consumption methods. 100% Green Made® bins fit perfectly with this rational for using environmentally-friendly, renewable and less polluting materials.


3Enquête Obea/InfraForces 2009: Based on individuals aged 18 years or older

4 Source Ipsos 2009 - Base: individuals aged 15-75 years old

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1.4. A global innovation! Plastic Omnium, only supplier in the world.

As the European leader in waste containerisation materials, and because Plastic Omnium has always used innovation to serve its customers, Plastic Omnium -Sigmatech's R&D department has developed a complete range of Citybac bins made with 100% plant-based injected HDPE. Plastic Omnium Environnement signed an exclusive 5-year contract with the only existing supplier of 100% plant-based HDPE. A world exclusive!


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2. WHAT IS THIS PLANT-BASED MATERIAL? 2.1. Sources and manufacturing process

The process involves extracting juice from sugar cane and transforming it into ethanol. Ethanol is then transformed into ethylene and then polyethylene. The polyethylene obtained, HDPE, is exactly the same as that from petrochemical sources. The only difference is the source of the monomer, i.e. ethylene: petroleum or sugar cane ethanol.

Transformation of ethanol into polyethylene

0.42 Hectare of land or one football pitch

28 tons sugar cane

1.87 ton Ethanol

EthanolMillSugar

cane

Bagasse

Fermentation Distillation

Sugar juice

� � � � � � � � � � � �Electricity

Heat

Vinasses

� � � � � � � �Ash

Principle for transforming sugar cane into ethanol

1.06 ton 1 ton of HDPE

100% Green Made of ethylene

100% Green Made

Sugar cane is grown in Brazil in the Sao Paulo region, which equals 2,500 km of Amazonian forest (the equivalent distance from Paris to Moscow).

Our materials supplier actively participates in an ethical and sustainable development program for sugar cane cultivation. For example, they have established a Code of Ethics5 that ethanol suppliers are required to follow.

Sugar cane is grown in the most environmentally-friendly way possible.


5 The Code of Ethics is provided in the appendix

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When it is turned into ethanol, various by-products such as bagasse and vinasse are recycled for electricity (bagasses), and used in fertilizer and for crop irrigation water (vinasses).

In Brazil, sugar cane has been used for a number of years in the manufacture of biofuel for cars. Nearly 80% of Brazilians drive cars using gas from plant sources, as opposed to petroleum.

Brazil is the leading grower in the world and has one of the largest cultivated land areas. Yet sugar cane cultivation for ethanol production, with almost 4 million hectares, only represents 1%6 of available arable land. To give an idea of scale, soy and corn crops occupy almost 10% of cultivated land with more than 34 million hectares.

In short, our plant-based HDPE supplier, with a production of 460 million litres of ethanol per year, uses 65,000 hectares, or 0.008% of Brazilian land and 0.018% of arable land.

2.2. Some examples of bioplastic uses

The use of bioplastics is increasingly common particularly in the following sectors:

- Packaging: Volvic and Actimel have recently announced they will use bioplastic in their packaging.

- Consumer staples: In 2009 BIC launched a

bioplastic shaver. - Automobile: car interior (Toyota) - Information technology:

- Laptop casings (photo: Evolutis d’Ashelvea) - Television stand coated in plant-based paint

(Sharp) - Mobile telephone casings (selling point:

reduce CO2 and greenhouse effect)

- Household "design" items (e.g.: "Design Ideas", design items for the home), biodegradable dishes, goblets

- Promotional products (pens, etc.) - Stackable display basket (Autem)


6 Source CONAB 2009: Companhia National de Abastecimento – a company under the Brazilian Ministry of Agriculture

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7. FAQS: FREQUENTLY ASKED QUESTIONS

7.1. FAQ Sugar cane cultivation.

Is sugar cane cultivation environmentally-friendly?

Cultivation does not use a lot of irrigation water. Water is used in "closed loop". Sugar cane cultivation mainly uses rain water, but also water collected during process of producing ethanol from sugar. This is called "fertirrigation" because recycled water is a good organic fertiliser. Water consumption is also significantly reduced during the production of ethanol from sugar cane cultivation. From an average of 5 m³ of consumption a few years ago, it stands today at 1.5 m³ of water per ton of processed sugar cane, and reduction efforts are still underway. Use of organic fertilizer. Sugar cane cultivation in Brazil uses organic fertilizers from vinasses and bagasses, which are by-products of the sugar to ethanol process. Recycled water from vinasses is a very good organic fertilizer, like the ashes collected during the burning of bagasses from cane during its conversion into energy. Minimal use of pesticides. Pesticides are rarely used in Brazilian sugar cane fields. The use of fungicides is practically unheard of. The main diseases that threaten sugar cane are fought organically and through advanced programs of genetic improvement that select the most resistant plants. The sugar cane operations and ethanol producers of our materials supplier use organic protection in particular against pests. For example, some types of fly avoid the large-scale use of pesticides. GMO sugar cane not used. There is no GMO sugar cane sold in Brazil. On the CTNBio website (http://www.ctnbio.gov.br/index.php), a multidisciplinary group who offers support and acts as consultant to the Brazilian government in formulating, updating and implementing a national policy on GMOs, it is possible to find all the existing information on permissible GMOs grown in Brazil. The main approved GMOs are GMO corn, cotton and soy. Burning of sugar cane fields after harvest The growing mechanisation of sugar cane growing in Brazil allows for harvesting without requiring fields to be burned. The Brazilian government has also passed a law enacting a successive and complete end to burning sugar cane fields starting in 2017. The end to burning will reduce greenhouse gas emissions by around 6 million tons of CO2 (reference year: 2008). Source: Sugarcane Agroecological Zoning – www.cnps.embrapa.br

Does sugar cane cultivation encroach on the Amazon Rainforest?

Sugar cane cultivation does not destroy the old-growth Amazon. The Amazonian region, besides having an entirely unsuitable climate for growing sugar cane, is not included in the areas designated by the Brazilian government for growing sugar cane. This means that sugar cane growers are not permitted to produce in this region. The state of Sao Paulo is the largest producer of ethanol in Brazil, with 60% of total production in Brazil (around 25 billion litres of ethanol annually). The state of Sao Paulo is located about 2,500 km from the Amazon Rainforest (the equivalent distance between Paris and Moscow). Furthermore, the Brazilian government and the government of the state of Sao Paolo have passed specific legislation to ensure that the expansion of the sugar cane industry does not take place in forest areas or in any other important green space.


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What agricultural areas are used for sugar cane cultivation?

Brazil is an enormous country where land for growing sugar cane for ethanol production only represents 1% of arable land. The majority of new sugar cane plantations are located on old pasture land. All official information can be found on the Brazilian government's website http://www.conab.gov.br/conabweb/download/safra/boletim_cana_ingles.pdf

Can you ensure that the sugar cane used to produce HDPE does not compete with food resources?

Brazil has 22% (340 billion hectares) of global agricultural land. In 2009, only 18.6% of this area was used for agriculture, the remaining land was essentially used for cattle farming. Today, Brazil has 200 billion hectares for pasture for around 200 million animals. Sugar cane cultivation occupies around 8 million hectares of which 3.4 million is used for producing ethanol. By contrast, soy fields cover 22 million hectares, and corn fields cover 14 million hectares. All the information about sugar cane cultivation in Brazil can be found on the website of the Brazilian Ministry of Agriculture. http://www.conab.gov.br/conabweb/download/safra/perfil.pdf

Can you ensure that after growing sugar cane the land is still usable for other types of cultivation?

Sugar cane is planted for six to ten years. After sugar cane cultivation, some types of cultivation can be carried out, among them seeding and pulse crops, in particular Crotalaria Juncea (animal feed), soy and peanuts. Their choice depends mostly on the location and slope of the area, these two factors predispose the choice of machinery required for crops. The decision to grow sugar cane is a long-term investment, because sugar cane, although harvested once per year, does not require replanting each year. Most of the cane industries in Brazil show that the same sugar cane crops can be used up to six years after and best practices show that it is even possible to get the same productivity up to 10 years.

Is sugar cane cultivation carried out under good work and environmental conditions?

The government of the state of Sao Paulo launched a program known as Green Ethanol that audits sugar cane operations and sugar cane suppliers. Also the sugar cane subsidiary, through its association UNICA, has perfected a certification process called Better Sugarcane (Bon Sucro) to improve sugar cane cultivation. This certification is similar to FSC certificate. For more information http://homologa.ambiente.sp.gov.br/etanolverde/english.asp http://www.unica.com.br/ http://www.bettersugarcane.org/bsi_standard_2.html Our materials supplier has also implemented their own Code of Conduct for their suppliers of ethanol from sugar cane, of which the conditions go beyond current regulations in Brazil, and that specifically define the operating conditions required for growing sugar cane so that environment and work conditions are respected.

The working conditions in Brazil where the sugar cane produce that is used in the HDPE used in your 100% Green Made® Citybac bins is sometimes contested in the press. What information and guarantees can you provide about the working and environmental conditions?

Our supplier of plant-based HDPE acknowledges that as a responsible producer in a controversial environment there are still some gaps in regulations and certifications. This is why they established their own Code of Conduct for Ethanol Suppliers that imposes fundamental principles for a sustainable and social development of sugar cane cultivation. Our materials supplier goes beyond existing regulations in Brazil and removes any of its suppliers or any ethanol producer who does not respect the established rules. Plastic Omnium also has their own supplier code of conduct that sets out demanding rules for behaviour, in particular regarding respect, safety, health and employee working conditions. Finally, Plastic Omnium is a member of the United Nation's Global Compact that encourages business to adopt, support and apply in their area of interest, a group of fundamental values, in the areas of human rights, labour and environmental standards and anti-corruption. The Ten Principles, by category, are as follows:


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Human Rights 1. Businesses should support and respect the protection of internationally-proclaimed human rights in their area of interest; and 2. Make sure they are not complicit in human rights abuses.

Labour 3. Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining; 4. The elimination of all forms of forced and compulsory labour; 5. The effective abolition of child labour; 6. The elimination of discrimination in respect of employment and occupation.

Environment 7. Businesses should support a precautionary approach to environmental challenges; 8. Undertake initiatives to promote greater environmental responsibility; 9. Encourage the development and diffusion of environmentally-friendly technologies.

Anti-corruption 10. Businesses should work against corruption in all its forms, including extortion and bribery. For more information: www.unglobalcompact.org


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7.2. FAQ / Material.

What is a HDPE derived

from plant-based

material?

Plant-based or bio-HDPE is made out of sugar cane. Juice is extracted from

sugar cane and turned into ethanol. Ethanol is then turned into ethylene,

which is converted into polyethylene. The polymer obtained, HDPE, is

therefore exactly the same as the one made from petrochemicals. The only

difference is the origin of the monomer: oil or sugar cane.

What is a renewable

resource?

A renewable resource is a natural resource whose reserves cannot normally

be depleted as the resource can be continuously reproduced.

Up to 98% of 100% Green Made® is made out of HDPE produced with sugar

cane, a renewable resource. All of the bin's parts, which are injection

moulded, are made out of bio-HDPE.

Plastic Omnium is also working towards using biosourced pigments in all 100%

Green Made® products in the future.

Are there any other

usable plant-based

materials?

The production of bioplastics is set to see new developments with the use of

the inedible parts of a plant (leaves, stem, etc.). Plastic Omnium is already

working on new material sources.

7.3. FAQ / Environmental impact

You claim that the bin's

environmental impact is

positive. What does this

mean and how can you

guarantee it?

On average, using a bio-HDPE bin lowers the product's Carbon Footprint by

85% when compared with a petrochemical-based HDPE bin.

Plastic Omnium calculated the environmental impact of 100% Green Made®

bins using recognised environmental assessment methods and the services of

an independent consultancy, Carbone 4. Our material supplier's declarations

were also re-examined by independent sources. A massive amount of

research has been undertaken both in France and Brazil.

Carbone 4 was therefore able to establish that using bio-HDPE avoids the use

of 1.74 kg CO2 equivalent per kg of processed material when compared with

a petrochemical-based HDPE bin.

By using a 100% Green

Made® Citybac what

saving is made in terms of

greenhouse gas emissions?

Using one kilo of bio-HDPE instead of one kilo of petrochemical-based HDPE

avoids the emission of 1.74 kg CO2 equivalent.

For example, applied to a bin, using a 240 litre 100% Green Made® Citybac

bin instead of a petrochemical-based HDPE bin avoids the emission of 17 kg

CO2-eq, which is equivalent to a 90km car journey. A 660 litre 100% Green

Made® Citybac bin avoids the emission of 46 kg CO2-eq, which is equivalent

to a 242km car journey.

Is there an environmental

assessment of the product

that covers its entire

lifecycle, from the

growing of the sugar cane

to the making of the

containers?

The environmental impact assessment focused specifically on the plastic as it

is responsible for 70% of the greenhouse gases produced by a petrochemical-

based HDPE bin.

Plastic Omnium also decided to undertake a Carbon Footprint analysis and

not a complete Life Cycle Assessment for a number of reasons:

- a product's Carbon Footprint is what is most often mentioned when

people talk about a product's environmental impact;

- the calculation of the quantity of greenhouse gas emissions avoided

forms part of the Carbon Footprint analysis sought from companies and

large and medium-size towns;

- a Life Cycle Assessment is sometimes subjective and can be interpreted

in various ways. We therefore thought that a precise value in kg of

material used rather than a global and average value was more

appropriate.


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7.4. FAQ / 100% Green Made®

What does 100% Green

Made® mean?

100% Green Made® is a Plastic Omnium registered trademark. Affixing this

trademark to a Plastic Omnium product means that the material used to

make the product is 100% plant-based and that all of the HDPE injected

component parts are made out of this material.

Do 100% Green Made®

Citybac bins have the

same qualities as

petrochemical-based

HDPE bins?

Plastic Omnium has always placed total quality and compliance with

standards and regulations at the heart of its product development strategy.

A 100% Green Made® Citybac bin enjoys the same level of quality and has the

same technical abilities as its petrochemical-based PHDE equivalent.

The entire 100% Green Made® bin range complies with the standards and

certifications in place.

100% Green Made® is a bin that guarantees the same ergonomics and ease of

use. Furthermore, it is more environmentally-friendly: its Carbon Footprint is

85% smaller than that of an equivalent oil-based plastic bin.

Why did Plastic Omnium

use bioplastic instead of

seeking to increase the

share of recycled plastic?

Today, Plastic Omnium already uses up to 50% recycled plastic in the

production of its waste containers and it is actively seeking to reach 100%.

Plastic Omnium has also spent several years - both in the environmental

sector and in the automotive sector - working on making plastic parts lighter

while retaining their technical qualities in order to reduce the parts'

environmental impact.

Furthermore, slowing the consumption of non-renewable raw materials now

concerns everyone and Plastic Omnium, a specialist with over 60 years'

experience in plastic injection moulding, has been working on the best

alternatives to oil-based plastic for several years.

In light of climate change and the depletion of the world's oil resources, we

are convinced that the use of bioplastic, which is renewable by definition, is

an innovative and encouraging step forward for the environment.

The production of bioplastics is set to see new developments with the use of

the inedible parts of a plant (leaves, stem, etc.).

The price of a 100% Green

Made® Citybac is on

average 30% higher than

the price of an equivalent

petrochemical-based bin.

In the event of a "price

war", what do you intend

to do?

100% Green Made® Citybac® is the first waste container made out of a

material which is 100% plant-based. It is a highly innovative product that

only Plastic Omnium has on the market.

The bin's price, which is on average 30% higher than the price of an

equivalent petrochemical-based bin, is comparable to the price of everyday

organic and Fair Trade products.

The difference in price is due to:

- higher material production costs;

- smaller material consumption volumes and therefore higher purchase

costs;

- global production capacity currently limited to a single supplier.

We are, nevertheless, actively working on various purchasing and industrial

projects to make environmentally-friendly products more accessible in terms

of price over the coming years.

However, as raw material prices soar and oil eventually becomes scarce,

Plastic Omnium already anticipates that alternative and renewable materials

will be used.

Where are 100% Green

Made® bins made?

100% Green Made® bins are made at our French factory in Langres (Haute-

Marne). This factory is ISO 9001, ISO 14001 and OHSAS 18001 certified.


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Are you working on using

this material in other

products?

Our Research and Development teams are currently working on other

applications, which shall soon enhance our range of environmentally-friendly

products.

As a leader in the containerisation of waste and services to local authorities,

we believe that it is essential that we lead the way in terms of ecological

solutions, particularly with regards to the sorting of waste.

Are there other materials

which are not from a

petrochemical source that

you could use to make

your products?

Plastic Omnium is known as a specialist in the production of waste containers

and plastic parts for the automotive industry.

We are always on the lookout for innovative materials, such as plant-based

and recycled plastics, which will let us improve our products and reduce our

dependency on oil.

Our Research and Development teams are currently researching new

materials, particularly starch-based materials.

Do you have an Ecolabel

or similar certification?

There are no Ecolabels for bins.

The new 100% Green Made® bin is the first waste container in the world to

be made out of bioplastic.

Is the 100% Green Made®

Citybac bin recyclable?

The 100% Green Made® Citybac bin is 100% recyclable.

In order to trace 100% Green Made® parts so as to recycle the bins at the end

of their lives when they are collected several years down the line, all of the

bins are marked with a 100% Green Made® logo.

Recycling will improve the Carbon Footprint of 100% Green Made® bins.

Recycling is an area of development to which Plastic Omnium Environment is

already committed.


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8. APPENDICES

- Press review - Internal sales argument - Sales brochure - Press kit: press kit and press release - Standard advert - BETA certificate - Code of conduct for ethanol suppliers


23/38


8.1. Revue de presse


Challenges – 24/03/2011

Danone Eaux pops the cork

t

ore

Well-activated marketing levers have shaken the market out of

its torpor.

After years of decline in France, Danone has taken its head out

of the sand. Sales increased once again in 2010. 'We have re-

established the bottled water market,' said Franck Riboud

happily, Danone CEO, at the 2010 operating results

presentation. Danone's brands, Evian, Volvic, Badoit and

Salvetat, are in fact outperforming those of competitors as their

market share has risen slightly. The same can be said for its

Swiss rival, Nestlé Waters (Vittel, Perrier, Contrex, San

Pellegrino, etc.), whose volumes have jumped by 5% in France

while supermarket own brands have been left reeling.

'There were several reasons behind the drop in consumption,'

explains Véronique Penchienati, Managing Director of Danone

Eaux France. 'First, the economic downturn, then a sluggish

market and, finally, controversy over plastic bottles, which

may have created a certain amount of confusion.' Nor should i

be forgotten that with 5.4 billion litres of water sold a year, or

140 litres per adult, the French market is more than mature. In light of such a situation, how can m

water be sold to consumers whose thirst has to a great extent been quenched?

In view of attacks by mains water operators, Danone and Nestlé joined forces in 2009 to mount a

counter-offensive with an advertising campaign. 'We went back to basics by making people aware of

the need for healthy and natural hydration', explains Véronique Penchienati. At the same time, the

Danone subsidiary created an observatory made up of paediatricians and nutritionists, as well as an

Internet site to spread the word. It also, in all seriousness, distributed hundreds of thousands of

"hydration test kits" which allowed the consumer to compare the colour of his or her urine against a

range of colours.

A sprinkling of ecology

In light of the success of Brita filter jugs (of which one million units were sold in France in 2010),

Danone Eaux had to beef up its environmental line. The subsidiary aims to go further than the Group

and cut its carbon footprint by 40% between 2008 and 2012. To do so, the weight of the bottles has

been lowered by 32% for a 1.5 litre bottle of Evian. As for Volvic, its bottles are now made of

bioplastic. The plastic beads are made out of sugarcane residue from India, which is far more

acceptable than oil-based polyethylene.

To rejoin the race for wayward consumers, Danone has of course activated a number of marketing

levers. 'Last year, our spending on advertising rose by 10%,' states Véronique Penchienati. And

almost one bottle in three was sold as part of a special offer. On the whole, sales prices remained

stable. In 2011, they are set to rise slightly.

Kira Mitrofanoff

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w plant-based bottle for Actimel

9 March 2011 by Patrick Déniel

e

made out of bioplastic. D

s

s

Its factory sits next to Danone's in

otselaar, which produces approximately one billion Actimel bottles chiefly for the French, Spanish

mount of packaging elsewhere. Having got rid of sleeve

acks on packs of four yogurts, Danone is going to reduce the size of these overwraps on large packs

fforts have also been made to lighten packaging through the insertion of tiny air bubbles into the

y 30% between 2008 and 2012. 'At

anone Produits Frais France, we have already reduced our footprint by 20% and we should exceed

e 30% target', says Olivier Delaméa happily, the new Managing Director of the French subsidiary,

who has replaced Stanislas de Gramont, who is no

Danone adopts a ne

Over the coming w eks, small Actimel bottles will be

anone has announced that the

ll-known little drink will be made

ene.

ontract for 10,000 tonnes of resin

ion Environmental director at

container of this we

out of bio-poly

'We have signed

with the Brazilian supplier, Braskem,' explains Didier

Moreau, Dairy divi

Danone France.

'The resin is made from bioethanol which, in turn, comes from sugar cane,' he continues. The resin i

shipped to the packaging supplier, Graham Packaging, in Belgium.

R

and UK markets. The adoption of this bottle should reduce by 70% the contribution made by

packaging to Acitmel's carbon footprint.

The Group is pursuing its efforts to cut the a

p

(eight, twelve and sixteen yogurts). These two measures have let the Group save 2600 tonnes of

cardboard or 4300 tonnes CO2 equivalent.

E

plastic of the yogurt pots. In total, packaging represents 13% of the overall emissions of the

subsidiary, Danone Produits Frais France.

As a group, Danone wants to lower its direct carbon footprint b

D

ethyl

a c

th

w the CEO.

25/38



Around 1000 products reveal their environmental impact

Source: La Tribune.fr - 09/03/2011 | 14:31 - 485 words

Copyright Reuters

Environmental labelling will appear on our shelves on 1 July. The trial will run for at least one year before its

general roll-out is decided.

What resources were needed to make this product? How did the production process impact on biodiversity and how much

pollution did it generate? Consumers will find answers to these questions on the labels of about 1000 products as from 1

July. This is what the Sustainable Development Minister, Nathalie Kosciusko-Morizet, announced at a press conference

in Paris on Tuesday.

The environmental labelling of staple goods was a principle that arose at the environment round table (Grenelle de

l'environnement). The implementation of this principle should have taken place at the start of the year as the Grenelle II

law made environmental labelling obligatory as from 1 January 2011. Given the scale of the task and the difficulty of

tracing products' environmental impact, the Minister finally announced that only a "trial" will be run as from 1 July.

After launching a call for projects, the Minister for the Environment selected 168 companies from very different sectors;

in addition to supermarket distribution firms, particularly food distribution, the panel includes textile, electronics and

even home furnishing companies. Around 1000 products will bear the environmental label but not all of the information

will be displayed in the same way. Some labels will indicate the weight in CO2 that corresponds to the product's

production, other labels will indicate its impact on biodiversity and others will show the amount of water needed to make

the product. Information on some products will only be available on the Internet. Other companies have decided only to

reveal this information on the customer's receipt. In a nutshell: no standardised label has yet been defined. This means

that some labels will be less explicit than others and even harder to understand for the general public. 'We have noticed

that the presence of environmental labels on household appliances is an important factor for consumers,' says Thierry

Guibert from Conforama, one of the companies taking part in the trial.

Powerful lever

The trial 'will last for at least one year', indicated the Minister, who did not hesitate to express her interest in this

initiative. Just as 'energy labels on household appliances and CO2 labels on vehicles have proven their worth',

environmental labelling should, thanks to its pedagogical nature, allow members of the public to 'direct their purchases

better'. Moreover, environmental labelling 'is a powerful lever to transform production systems and a source of

competitiveness for industry,' Nathalie Kosciusko-Morizet hammered out.

Keen on defending the project, the Minister did not however disclose a number of facts. It is true that polls show that

French consumers want to have better information on products, particularly the environmental impact of products.

Nevertheless, if energy labels on household appliances and car CO2 emission labels have had a tangible impact it is

primarily because they were - in the case of household appliances - attached to appliances that use less energy and

therefore guarantee lower energy bills for the consumer and - in the case of CO2 labels on vehicles - they went hand-in-

hand with a very attractive bonus-malus carbon emission system.

Rémy Janin - 09/03/2011, 14:31 |

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14/12/10 | 07:00 | Marie-Annick Depagneux

100% sugar cane plastic bin

Marie-Annick Dépagneux

The Plastic Omnium Group presented its innovation at the Pollutec trade show in Lyon at the start of

December. The design of the 100% sugar cane-based polyethylene container is the outcome of two

years' work by the 40 R&D employees at its subsidiary, PO Environment (POE). 'We can also make bins

with starch. But it was with sugar cane that we obtained the desired technical results fastest as we have

to provide the same guarantees as those provided by oil-based plastics, particularly in terms of strength,'

explains Michel Kempinski, POE Chairman. For the supply of sugar cane micro-beads, the French

company has signed an exclusive global deal with the Brazilian firm, Braskem, for this application.

While the carbon footprint is 460 kg lower for each tonne produced thanks to the capture of CO2, the

price is nevertheless 30% higher. However, POE is seeking to lower the price. Within five years, the

company wants its "100% green made" bins to represent 5% of its global business; the bins will be made

at its factories in Langres (60%) and Hanover (40%).

M.-A. D., Les Echos


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