Marketing Management Project on Rivo Mobiles Advance Telecom

RIVO MOBILESADVANCE TELECOM

Presented By:- Izatullah Shaheen Reg No.3707-FMS/BBA/S13

AGENDA OF PRESENTATION

Introduction Product/ServiceMarketing Strategy SegmentationTargeting Positioning Marketing Mix Conclusion

INTRODUCTION OF RIVO MOBILES

Rivo Mobile official slogan is “CRAFTED TO DELIVER BEST“

INTRODUCTION CONT…….

Rivo Mobiles Introduce in Pakistan on 15th of Feb 2015

Rivo Mobiles owned by Advance Telecom

Rivo Mobiles has Launched three Categories Rivo Phantom Rivo Rhythm Rivo Features Phone

Rivo Features Phones

Rivo Rhythm RX50

Rivo Phantom

MARKETING STRATEGY

EXPANSION MARKETING STRATEGY

Used to grow overall sales

There are two approaches

•Grow Sales with existing product

•Grow Sales with New Product

SEGMENTATION, TARGETING AND POSITIONING

(STP)

SEGMENTATION

Geographic

Demographic

Psychographic

Behavioral

Geographic

Demographic

Psychographic

Behavioral

Geographic

Demographic

Psychographic

Behavioral

Segment 1 Segment 2 Segment 3

TARGETING

Geographic

Demographic

Psychographic

Behavioral

Segment 2

POSITIONING

PRODUCT MIX

Product Form

Product Quality

Product Style

Product Packaging

Warranty and Guaranty

PRODUCTS

Rivo Features Phones

Rivo Rhythm RX50

Rivo Phantom

PRODUCT FORM Size:-

Rivo Phantom PZ 15 5.0 Inches

Rivo Rhythm RX60 5.0 Inches Rivo Features Phone A225 2.4 Inches

Shape:- Rectangular Sleek and Stylish Look

External Appearance:-

COLORS:-

Rivo Phantom Mobiles

Rivo Rhythm Mobiles

Rivo Features Mobile

PRODUCT STYLE:-

PRODUCT PACKAGING

WARRANTY AND GUARANTY

12 Months Warranty

Terms and Condition applied *

Size 5 Inches 5 Inches 2.4 Inches

Battery Stand by up to 263hrs and talk-time up to 23hrs

1800 mah

3000 mah 1200 mah

Memory 8 GB 8GB 2000 phone book

1500 SMS

Processor

1.2 GHz 1.3GHz Nil

Camera 12MP Auto Focus and LED Flash

8MP Digital camera with LED flash

SIM Dual SIM Dual SIM Dual SIM

RAM 1GB 1 GB Nil

Color White , Black, Pink and Red

Black and White

White , Black, Pink and Red

Phantom Rhythm

Feature Phone

SPECIFICATION

PRICE MIX

Cost

Discount

Pricing Method

Pricing Strategy

COST

Sr.No. Product Range Memory (in GB)

Price

1 Phantom PZ15 16 GB 18,750

2 Rhythm RX60 8 GB 13,000

3 Rivo Advance A225

2,600

4 Rivo Classic C110

1,850

Table Showing Rivo Mobiles Product Range and its Price:

DISCOUNT

PRICING METHOD

Demand Based Method

PRICING STRATEGIES

Product Line Pricing

Optional-Product Pricing

Captive Product Pricing

By-Product Pricing

PRODUCT LINE PRICING STRATEGY

Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features and competitor’s prices

DISTRIBUTION OR SUPPLY CHAIN MANAGEMENT

Producer Producer

Retailer

Consumer Consumer

Retailer

Wholesaler

Producer

Direct Marketing Channel

InDirect Marketing Channel

InDirect Marketing Channel

Consumer

PROMOTION MIX

Generates Awareness and Convey Benefits

ADVERTISING

Medias:- Print Media

Newspapers

Billboards

ELECTRONIC MEDIA

Television

Internet

Radio

SALES PROMOTION:

Encouraging purchase for the product

PERSONAL SELLING:

PUBLIC RELATION:

Magazine

Events