Business lessons from a small butcher in Ireland
Jun 27, 2015
Business lessons from a small butcher in Ireland
The best business ideas come from our
every day lives
Not always from the “gurus”
We hope to share with you the business lessons we learnt...
From Mike the butcher
And his small butchers shop
Which is hereHere in Cork, Ireland
Mike taught us a thing or two about business
Loyalty 101
Mike the butcher
Mike served many “academics” from the
local university
They all had their buzzwords
They all had their buzzwords
Hey, did you read that great new
article on customer
acquisition best-practice
They all had their buzzwords
Hey, did you read that great new
article on customer
acquisition best-practice
No, but I did read that great
one on customer
churn
But Mike was the most astute
marketer out of the lot!
Lesson 1 Customer
experience matters
“Its nice to be nice”
Mike’s mantra was:
“Its nice to be nice”
He also knew
And profitable
“Its nice to be nice”
He also knew
And profitable
“Its nice to be nice”
He also knew
And profitable
People loved returning to Mike’s
get their meat
Because it was such a great experience
from start to finish
He greeted everyone with...
A broad smile...
Or a joke about the news...
He paid attention to the customer’s experience
Because he knew that happy customers won’t return on their
own...
They will tell their friends
Creating a smile with SMS marketing
SMS marketing allows you to be like
Mike
By putting a smile on your customers’
faces
For example could send them a weekly
joke
Ask them for feedback
Or excite them with SMS competitions
People love to feel valued
People love to feel valued
You can do this with SMS
Lesson 2 Gestures of appreciation
matter
The most common order at Mike’s was
The most common order at Mike’s was
1lb of
It cost about
It cost about
But for your €2 Mike would give you
An extra few
ounces+ +Free!
Expensive actNo.
Good investment Yes!
Expensive actNo.
Good investment Yes!
Because...
1. Felt appreciated
2. Rarely went elsewhere
3. Told their friends
As a result people...
1. Felt appreciated
2. Rarely went elsewhere
3. Told their friends
As a result people...
1. Felt appreciated
2. Rarely went elsewhere
3. Told their friends
As a result people...
1. Felt appreciated
2. Rarely went elsewhere
3. Told their friends
As a result people...
Didn’t think of it in terms of lost revenue
He thought of it in terms of the future revenue that
loyal customers & their friends would bring
Gestures of appreciation
with SMS marketing
Customers love to be surprised with
deals and freebies
They don't even need to be all that large
It really is the thought that counts
By running an SMS V.I.P club
You can recreate the success of Mike
the butcher
You can send text coupons with a
special discount or free gift etc
This is the sort of thing that people
remember
This is the sort of thing that people
TALK ABOUT
Conclusions
We learnt a lot from Mike
We learnt that people like to be treated...
Like people
We learnt that people like to be treated...
Like people
If you can put a smile on their a customer’s
face...They will be back, with
their friends
If you can put a smile on their a customer’s
face...They will be back, and be back with
their friends
&
We learnt that people like to feel as
though they are getting a deal,
discount or freebie
They like to feel APPRECIATED
SMS marketing can help you achieve
both of these things with ease
So start engaging like Mike today!
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