Marketing Insights: Mobile Marketing & Holiday 2013

®| www.FindGravy.com Innovative Mobile, Local & Social Marketing Solutions

Mobile Marketing + Holiday Shopping = Relevant & Entertaining or a Beautiful Experience?

®®| www.FindGravy.com Innovative Mobile, Local & Social Marketing Solutions

Consumers expect a seamless shopping experience.

Consumer’s entire shopping experience has to be easy and it has to occur on their schedules.



Their shopping wish lists include “convenience” and “expedience”.

A seamless experience ties into a consumer’s life; that is, it’s timely and provides relevant value to the customer.



Consumers need to feel that they could not possibly have survived holiday shopping without a mobile app, the website and store.

A beautiful experience is one that delights the mind and heart.



An entertaining experience is simply that, entertaining. It’s memorable because it inciteslaughter or drives the person to participate.

The key with all experiences, including via mobile marketing, is that the entertainment value does not overshadow usefulness.



An app must tie into consumer’s lives.

Want to learn how to use mobile to drive in-store purchases?

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