Bing Ads Holiday Insights for Campaign Planning

Bing Ads Insights for Your Holiday Planning

Abridged Version For the full download register at https://aka.ms/holidayinsights

Mandy Leifheit

Sr. Strategic Account Manager

Bing Ads, Microsoftwww.linkedin.com/in/mandyleifheit

MJ DePalma

SEM Pro Channel Manager

Bing Ads, Microsoft

@mjdepalma

Scott Finholm

Account Director

Bing Ads, Microsoft

@Finholm

Linda Shi

Retail Marketing Manager

Bing Ads, Microsoft

www.linkedin.com/in/LindaShi

#BingAdsWebcast

KNOW when are shoppers

searching for gifts

LEARNhow should I plan

for key dates

TRY best practices to

step up your game

3 Keys to Successful Holiday Planning

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4

The Shopping Season

KNOW when are shoppers

searching for gifts

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20%

35%

19%

5%2%

5%

41%

24%

11%14%

3-6+ Months

Before

1-2 Months

before

2-4 Weeks before 1 Week before Day of the

Holiday

Christmas Hanukkah

Mark your calendars for a lengthier shopping season

As the days get shorter, the shopping season continues to lengthen. In fact, 1 in 5 Christmas shoppers in the US have noted that they plan to begin as early as August.

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69%US Holiday shoppers webroomed.

Many holiday shoppers “webroom” – or check out products online before visiting the brick-and-mortar store to purchase.

Shoppers are more omnichannel than ever.

Savvy holiday shoppers showroom – or visit a brick-and-mortar store to check out its “showroom” of products before buying online, often for a lower price.

Deloitte, “Deloitte 2015 holiday survey,” October 2015.

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Shoppers research their purchases

ahead of time. 8 out of 10 of the highest

search volume days on mobile on the

Bing Network occur in November, and

skew for weekends. 2

Black Friday and Cyber Monday are the

only top 10 ecommerce to occur in

November. 1

1

2

2

6

16

10 5 4

6 7 9

10 3 1

Top 10

Mobile

Search Days

Top 10 PC/Tablet

Search Days

November is for window shopping on mobile

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1

2

$1.48B

$1.95B

21

8 2

1 2 3

5 4 9

8 7

A lookback at December 2015Cyber Monday isn’t a single day event.

Actually, it kicks off a 3-day of marathon

of huge desktop search volume 2 and

ecommerce spending. 1

Don’t forget about December 11, which

represents more ecommerce revenue

than the celebrated retail holiday Green

Monday.

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Top 10

Mobile

Search Days

Top 10 PC/Tablet

Search Days

1

2

Cyber Monday

19

December 2016

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Green Monday

T-2 Weeks

10

Extend your Holiday cheer with the Bing Audience

50MUnique searchers

exclusive to Bing

Network1

+20%Higher spend

from shoppers on

Bing Network2

36%Paid click share

for Bing Network

ads in retail3

s

Lower CPC vs.

Google AdWords

in most verticals4

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LEARNhow should I plan

for key dates

TRY best practices to

step up your game

#BingAdsWebcast

Pre-game First HalfSecond

Half

Over-

time

Black Friday &

Cyber MondayChristmas New Years

Holidays .

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Pre-game Checklist

Bing Shopping Campaigns

Budget Strategy

Mobile campaigns

Brand-term bidding

Maximize Text Ad Extensions

Universal Event Tracking - Remarketing

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For the full Bing Ads Holiday Insights game plan register for the on-demand webcast and download from the resource list:

https://aka.ms/holidayinsights

Join us this Thursday…. Launch a Shopping Campaign for the Holidays! We’ll show you how.

Register for the Bing Shopping Campaign webcast

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https://aka.ms/bingshoppingwebcast

Want more Holiday spirit?

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Download the full Insights Report

@bingads

linkedIn.com/company/bing-ads

facebook.com/bingads

blog.bingads.com

instagram.com/bingads

slideshare.net/bingads

youtube.com/bingads

Getting Started

Feeling the Holiday spirit?

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#BingAdsConnect

Thank you