+ Marketing in the New Economy Francis Ebuehi
Marketing in the new economy by Francis Ebuehi. The platform 10.2. Covenant Christian Centre
Jul 16, 2015
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+
Marketing in the New Economy Francis Ebuehi
+ Introduction
n Online Marketplace Manager (SSA) for MIH/Naspers – 5th largest media entity globally
n Worked in Dealfish, Chamsswitch, Oceanic Bank, Accenture
n B.Eng (Civil Eng.), MSc, MBA, PMP
n Married with 3 children
n www.innovation-village.com
n @ebufra; @innovationville
+
….is essentially anything you do to promote and grow your business, including advertising, publicity, sales, merchandising and distribution.
Marketing
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…utilizes strategies like direct sales, TV, radio, mail, print advertising (like magazines, billboards..etc.) and printed promotional materials like catalogs or brochures.
Traditional Marketing
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….is commonly believed to have started in the late 1990s, as high tech tools, such as the internet, and increasingly powerful computers, began penetrating the consumer and business marketplace.
New Economy
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n The widespread access to, sharing of, and use of information (knowledge) in economic activities through technology
n It is greatly facilitated by the “Internet” n The communication and distribution of
information is no longer limited by space and time
n Information is available in real time and at low marginal cost
Source: Lawrence J Lau, Stanford University
New Economy
+ What does the New economy all about?
+
The size and growth of the internet
2.2 bn (today) 3.5 bn (2020) Number of Internet Users
$8 trillion* contribution to the global economy
The New World Order - I
* Mckinsey report 2011
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+
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• 160 million people • 44 million Internet Subscribers • 15% Internet Penetration • 95.2 million mobile SIMs • 5.8 million Nigerians on
Facebook (June 2012) • 3rd most active African country
by volume of geo-located tweets (Q4 2011 – 1.6million)
Nigeria Statistics
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The increasing speed and scale of adoption of the social technologies
The New World Order - II
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+
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> 1.5 billion Number of social networking users globally
80% Proportion of total online users who interact with social networks regularly
70% Proportion of companies using social technologies
Global Statistics
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The creation of the enabling environment
The New World Order - III
+Reduction in bandwidth cost as Africa is getting cabled….
+ A plethora of providers …….. lower internet access costs
+ Proliferation of Internet devices
+
The change in advertising
The New World Order - IV
+ In Nigeria……
+
Dealfish billboards feb2011 paths.indd 4 2011/02/22 11:38 PM
+ The Dealfish Example
+ The Dealfish Example
+ The Dealfish Example
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Source: Chetan Sharma January 2011 & Mary Meeker
But Globally…..
+
Source: Mary Meeker
But Globally…
+
Source: Mary Meeker
But Globally…
+ So how will you promote yourself and your business?
+
GNBO
n http://www.youtube.com/watch?feature=endscreen&v=L9BhgNvEYvk&NR=1
MercyLink “BabyM”
n http://www.youtube.com/watch?v=LLiKbKq2y1M
Examples…
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n ….Justin Bieber may never have been discovered.
n Was discovered by Scooter Braun, former exec of So So Def, who clicked on one of Justin’s YouTube videos by accident
Without
Examples
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• ….Jason Njoku would not have founded iroko Partners.
• largest digital distributors of Nigerian music and movies, with a library of ~1600 licensed movies online
• Secured $8million early this year from Tiger Global
Without
Examples
+
n It is cheap, affordable
n It is measurable….Analytics
n You can start without any major cost outlay
n Accessible to any size business
So Go Online!!!
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n Possible to accomplish some of the Internet marketing strategies on your own
n You can build direct relationships with your customers via social media and communities.
n You have the ability to make marketing message changes on the fly.
So Go Online!!!
+
Create informative websites for your business
Go Online!!!
+
Use Classifieds sites to sell your products and businesses
Go Online!!!
+ The Online Marketplace - Classifieds
OLX (formerly known as Dealfish)
Dealfish_com_ng billboard 4x3 feb2011 paths_new.indd 1 2011/03/11 2:27 PM
+ The Online Marketplace - Classifieds
+ The Online Marketplace - Classifieds
+
Use of Online directory services to advertise your
business and services
Go Online!!!
+ Marketing your business - Mocality
+ Marketing your business - Vconnect
+
Online advertising of products and services
Go Online!!!
+ Facebook Ads
+ Google Adwords
+ Inmobi – Mobile Advertising
+ TwinPine – Mobile Advertising
+ In Conclusion – Take Home
n Join the Online Community
n Create a free website today
n Take advantage of the opportunities inherent in marketing online
Thank You @ebufra @innovationville www.innovation-village.com
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