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MARKETING DASHBOARDS & THE ART OF ROMI Interactive Marketing Management Tool-Kit ROMI Optimization Claude P. Bobin www.romikit.com “Measures of marketing accountability should be recognized as a necessary investment for assuring sound decision-making, accountability, continuous improvement, and transparency for all stakeholders” David W. Stewart, Phd., The Robert E. Brooker Professor of Marketing and former Chair of the Marketing Department in the Marshall School of Business at The University of Southern California. Past Editor of the Journal of Marketing and current editor of the Journal of the Academy of Marketing Science. Dean, A. Gary Anderson Graduate School of Management, University of California, Riverside. THE ULTIMATE INTERACTIVE MARKETING MANAGEMENT TOOL-KIT “ROMIKIT” Interactive Corporate Presentations with High Impact Visualization Plug-In Your Company Data and Save Time & Money Learn Steps To ROMI Optimization Master The Art of ROMI Custom Book Publishing MARKETING DASHBOARDS & THE ART OF ROMI - CLAUDE P. BOBIN
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Page 1: "Marketing Dashboards & The Art of ROMI"

MARKETING DASHBOARDS

&

THE ART OF ROMI

Interactive

Marketing Management Tool-Kit

ROMI Optimization

Claude P. Bobin

www.romikit.com

“Measures of marketing accountability should be recognized

as a necessary investment

for assuring sound decision-making, accountability,

continuous improvement, and transparency for all stakeholders”

David W. Stewart, Phd., The Robert E. Brooker Professor of Marketing and former Chair of the Marketing Department in the

Marshall School of Business at The University of Southern California. Past Editor of the Journal of

Marketing and current editor of the Journal of the Academy of Marketing Science. Dean, A. Gary

Anderson Graduate School of Management, University of California, Riverside.

THE

ULTIMATE INTERACTIVE

MARKETING MANAGEMENT TOOL-KIT

“ROMIKIT”

• Interactive Corporate Presentations with High Impact Visualization

• Plug-In Your Company Data and Save Time & Money

• Learn Steps To ROMI Optimization

• Master The Art of ROMI

Custom Book Publishing

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