Marketing Communication

SALES INTERNSHIP

THE SANDESH LIMITED

HETA DESAI,

MC 03

PGP MARCOMM 2014-15

PGP MARCOMM 2014-15

AboutSandesh, established in 1923, is a regional newspaper in Gujarat.

The current CEO is Mr. Falgunbhai Patel.

Major competitor in Gujarat market,

enjoying considerable market share.

It currently has 7 editions, throughout

India, and has recently launched the Mumbai

edition in 2014.

Diversified in Out of Home advertising and

Television news.

PGP MARCOMM 2014-15

KEY RESPONSIBILTY AREAS

To Analyse Gujarat As A Potential Market

To Understand Sandesh In Depth.

The Agency Functions And Media

Relations.

To Observe And Understand Sales Deals.

To Learn The Various Aspects Of Print

Industry. PGP MARCOMM 2014-15

TASKS AND RESPONSIBILITIES

Working on the Weekly mock sales presentations

Observing and analysing the sales deals and meetings.

Studying the Gujarat market in depth.

Understanding the different aspects of print industry.

PGP MARCOMM 2014-15

CHALLENGES FACED ANALYSING MEDIA RATES.

LEARNING THE SKILL OF NEGOTIATION.

UNDERSTANDING DIFFERENT MARKETS AND CLIENTS IN DEPTH.

SALES CLOSURES.

PGP MARCOMM 2014-15

ACHIEVEMENTS

Successfully achieved sales closures, during mock presentations.

Overcame the difficulties faced in negotiations and sales closures

PGP MARCOMM 2014-15

SUMMARY OF THE RESEARCH FINDINGS

The research objective- To understand the reading preferences of regional

readers.

Relevant and editorially strong content is the driving force.

The content a reader prefers usually depends on many factors.

Print medium preferred over other electronic mediums for news.

Majority of the respondents flip through print ads, and recall is low.

A sense of language connect and comfort and also delivers better news

and coverage. PGP MARCOMM 2014-15

RECOMMENDATIONS

THE REGIONAL NEWSPAPER CATEGORY

CAN IMPROVE ON THESE FACTORS

Improve Printing quality and visual aspects in order to attract more

readership.

More emphasis on editorial content, and

less on advertisements

Avoid Unnecessary content, and the quality of news delivered should be

better. 

PGP MARCOMM 2014-15

1.Meaningful insights

about the Gujarat market 2. Learned 

about The sales approach

3. Adding value to the customer is important

4. Media sales and negotiation skills

5. Different aspects of print 

industry

6.  Importance of maintaining  

effective relations

7. The Advertising agency and different 

markets/clients

8. Importance Of Sales 

Department 

PGP MARCOMM 2014-15

PHOTOS

CLIENT MEETINGS

SANDESH OFFICE(MUMBAI)

AGENCY MEETINGS

PGP MARCOMM 2014-15

PGP MARCOMM 2014-15