Components
OF
IMC
NOW
IN
Where
THERE IS
Cultural Belief wiseTaste wise Need wise Perception wise Product usage wise And Other
DIFERANCES
AND
TO
The
ORGANISATIONS
Has
Media infrastructure
Unreliable mail
Limited broadcast media
Media is not use for advertisingTranslation deficiencies—meanings intended
may not be the meanings conveyedLinguistic
NOW
TO BECOME
bly
The Organizations
Has To
Adopt
ACCORDINGLY