Marketing Brochure

SPONSORSHIP BROCHURE

2013

With a spirit to look beyond and move forward...

And so you touch this limit, something happens and you suddenly can go a little bit further. With your mind power, your determination, your instinct, and the experience as well, you can fly very high.Ayrton Senna

• Formula student is the largest educational motorsport event hosted by the Institution of Mechanical Engineers (IMECHE) in Europe with over 100 Teams participating from over 80 Nations worldwide.

•Class 1A segment of the compe-tition invites environment-friend-ly high performance electric cars to compete with the conventional fuel guzzlers currently in vogue.

•Several prestigious organization such as Jaguar Landrover, Shell, Airbus, National Instruments, Mercedes Benz have been associ-ated with the competition & par-ticipating teams for many years

•The competition serves as a breeding ground for young in-novators to gain crucial practical experience and transferable skills for use in a diverge range of industries.

WHAT ISFORMULASTUDENT

•A student organization built with a vision to pioneer development and deployment of innovative technologies in the Indian auto-mobile sector.

• 60 Students with a formal 3-tier team structure spread across various engineering disciplines

are united by a common ambi-tion of being at the forefront of global student motorsports.

•The team has always operated independently, transferring the knowledge obtained from year to year.

THE TEAM IIT Bombay Racing

•National Baja – SAE2012 •A.Q.Peer’s Choice Award For Best

ATV. •Ansys CAE Award. • Lightest Sustainable Vehicle. • 2nd In Acceleration. 2011 •Raftar Award . • Lightest & Fastest Vehicle Award. 2009 •Best Engineering Design Award. • 1st Acceleration.

• 1st Top Speed. • 2nd Hill Climb. • 2nd Cost Report. • Formula Student FS UK 2009: Agni• 2nd Cost Report. • 9th Business Presentation. •Highest Score Amongst Indian

Teams. FS Michigan 2008: Vayu •Perseverance Award. •Best New Entrant Team Award.

OUR LEGACY

•Designing & developing an electric race car that best meets the FSAE vehicle design goals andwhichcanbeprofitablymarketed.

•Staying competitive on the international platform of Formula Student and setting a mark of our prowess among fellow teams.

GLORY 2013 The Vision

•Competing in all static & dynamic events,finishingamongsttop25

• Restructuringtheteam,definingroles and allocating responsibili-ties to the smallest detail

• Definingrealistic&time-lined targets for the coming year

• Priority to safety, reliability and overallfinish

• Emphasis on usage of industry standard practices for CAE, man-ufacturing, resource allocation

•Developing New Technologies: Electronic Differential, Planetary Gearbox

GOALS FOR 2013

STEPS TAKEN

PRODUCT TEAM

Head, VehicleDynamics

Head,Drivetrain

Head Chasis & SystemIntegration

Design Engineer,Brakes

Design Engineer,Suspension

JuniorEngineers

JuniorEngineers

JuniorEngineers

Design Engineer,Steering

CHIEF ENGINEER,MECHANICAL

CHIEF ENGINEER,ELECTRICAL

Head,HV Systems

Head,Battery

Head, LV System

Design Engineer,Safety System

Design Engineer,DAQ

JuniorEngineers

JuniorEngineers

• Every small task incorporated inthetimelines,withsufficientlead time.

• Fortnightly design reviews with faculty supervision.

• 25memberFacultysupportpanel

• Personal interest taken by Dean R&D and ex-HOD, Mechanical Engineering Dept

STEPS TAKEN

Complete CAD of vehicle

Complete System Level Integration

Design Review (Review with detailed drawings)

Fabrication of components begins

Safety & Rule Compliance Check

Ready-to-test Vehicle

End of On-road Testing

October 30th, 2012

October 30th, 2012

November 1st week

November 7th, 2012

January15th, 2013

January 30th, 2013

May 30th, 2013

BROAD TIMELINES FOR FS 2013

TIMELINEEVENTS

• International Product Develop-ment Competition

•Challenging, High Stakes, Year Long Project

• Industry Support must to com-pete with Europeans who enjoy a lot of it in their home countries

•At Formula Student, we represent the future of Indian Automotive Industry WHERE

DO YOU COME INTO PICTURE?

• Face of the Indian Automotive Industry at a highly prestigious International Racing Event

•Pioneer and supportive of new technology

•Synergy with Mahindra REVA and “Go Green”

•Association with a renowned sci-entificinstitutionlikeIITBombayand its esteemed Faculty.

•Dynamic and Supportive Recruiter

• Enhanced Reputation amongst FS, Supra and BAJA teams of India

WHY SHOULD YOU GET INVOLVED?

WHERECOULD THISRELATIONSHIP GO?

SPONSOR MILEAGES

IIT BOMBAY RACING PIT AT SILVERSTONE, FS – 2013

•Banners at Event Pit

• Logo presence on carpet

• Logo space on the car

LAUNCH OF THE CAR AND MISCELLANEOUS EVENTS

• Invitation to dedicated testing days named after sponsors

•Car Exhibit with sponsor brand-ing at

• Techfest – Asia’s Largest Technical Festival

•Mood Indigo – Asia’s Largest College Cultural Festival

•Department festivals & tech-nical poster presentations

SPONSOR MILEAGES

•Website http://www.iitbracing.org/

• Facebook page and other social networking websites

• Team Apparel

•Driver gear LOGO VISIBILITY

MEDIA PAGE

THANK YOU

Today is the last slow day of our life. We’d be honoured to have you embark this journey too...

SONAM MOTWANIIIT BOMBAY RACING+91-887 947 [email protected]

PULKIT GUPTAIIT BOMBAY RACING+91-961 998 [email protected]

DEVDATTA PATANKARIIT BOMBAY RACING+91-992 054 [email protected]

SHREYANK THAKKERIIT BOMBAY [email protected]

PRATIK CHINCHOLEIIT BOMBAY RACING+91-993 095 [email protected]