10 Marketing Blunders in 3D Printing 3D Printing Channel in cooperation with Partners International presents:
10 Marketing Blunders in 3D Printing
3D Printing Channel in cooperation with Partners International presents:
1. Being hard to find on Google
Can't spell it. Can't google it. Can't find it.
2. Confusing marketing and sales
Marketing is awareness, understanding &belief.Sales is the juncture point.
3. No branding. Poor branding.
Does your team know the definition of the word branding?
4. No clear offering to client.
What problem are you solving?
5. Not putting marketing people in charge of marketing
Would you let a marketing pro be in charge of engineering?
6. Budget set before goals and objectives?
Marketing budgets often poorly built.
7. No consistent, regular, marketing approach
An occasional press release is not "marketing."
8. No consistent messaging
"Repetition is reputation"
9. Complicated messaging
Make it simple enough for a 12 year old to understand
10. Marketing people brought in too late
When good marketing is an afterthought you're in trouble
Can we help?
For 3D Printing Marketing help: http://3dprintingchannel.com
For Marketing Advice: http://PartnersInternational.com