I’m a Pirate (Metrics Enthusiast)! Kathrin Folkendt
Marketing Basics & Pirate Metrics
Aug 13, 2015
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I’m a Pirate (Metrics Enthusiast)!Kathrin Folkendt
Make a good product.
Market it. Sell it.
Make money.
Make a good product.
Market it. Sell it.
Make money.
Non-Customer
Customer
Non-Customer
Customer
Magic ->
Non-Customer
Customer
Marketing ->
Non-Customer
Customer
Marketing -> ?
Non-Customer
Customer
Marketing -> ?
Non-Customer
Customer
Marketing ->
Non-Customer
Customer
Marketing -><- Sales Stage 1
<- Sales Stage 2
Non-Customer
Happy Customer
Marketing -><- Sales Stage 1
<- Sales Stage 2
Marketing is not “that one thing”.
Sales doesn’t just happen. There’s different stages
Marketing is not “that one thing”.
Sales doesn’t just happen. There’s different stages
And one way to look at this funnel is…PIRATE METRICS
ACQUISITON
ACTIVATION
REVENUE
RETENTION
REFERRAL
I’m opening a fried rice stand in Thailand. Yay!
I’m opening a fried rice stand in Thailand. Yay?
ACQUISTION
ACTIVATION
REVENUE
RETENTION
REFERRAL
User comes to point of purchase through different channels
Users enjoy first „happy“ visit
User engages in monetization behaviour
User comes back, visits multiple sites
User likes product or service enough to refer others
What gets measured, gets managed.
Learn More:L
https://www.youtube.com/watch?v=hEp8ttE7WVc
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