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Marketing Automation: How Much Revenue are You Leaving on the Table?

Jan 07, 2021

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Marketing

Sandeep Mathias

Want more out of your ecommerce marketing? You’re not alone. We’ve yet to meet an ecommerce business that wasn’t hungry for more. More customers. More revenue. More profit. More referrals. More…everything. That’s why it’s a bit ironic that so many ecommerce businesses are leaving so much potential on the table. A good marketing automation strategy can be worth thousands—if not tens or even hundreds of thousands—of dollars of extra revenue.

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Marketing automation takes a bit of extra effort to set up, but it can yield big results—especially for ecommerce businesses. If you haven’t taken the time to segment your audiences and build out automated campaigns, you’re leaving a lot of money on the table. Hopefully, this article has given you a sense for what is possible with just a few smart email marketing campaigns. Marketing automation doesn’t have to be rocket science. You just have to segment your customers, figure out what they want and give it to them. By the way, if you’d like some help setting up and optimizing marketing automation for your ecommerce business, let us know here or in the comments. We’d be happy to add you to our list of success stories.