Issued: 10.01.13 Job description: Marketing Assistant The position The marketing assistant helps in all aspects of FitPro’s marketing activity. Working under the management of the marketing manager, the marketing assistant will be expected to contribute to the planning and delivery of marketing activities across a broad range of brands. The post-holder is expected to be enthusiastic, have a good understanding of social and digital media, and be able to quickly apply learning to new tasks and situations. The role requires great attention to detail, accuracy, creativity, and the ability to work to strict deadlines, even when under pressure. Responsible to All areas of responsibility are to be overseen by the marketing manager. Duties/areas of responsibility Core duties • Assist with the development of strategies to promote FitPro brands to health and fitness clubs, sports clubs and consumers • Deliver specific sales and marketing campaigns and promotions that deliver these strategies • Work with the global distributor network to support their own marketing and sales activity • Identify and deliver PR opportunities for various company brands using different media • Liaise with the in-house events team to organise and promote company-related events • Deliver ad hoc marketing support to other areas of the business, as may be required from time to time Assist the marketing manager in formulating both annual and ad hoc marketing plans, as required, for a variety of brands • Create ideas for and feed into each marketing plan, in conjunction with the marketing manager and stakeholder • Work with the marketing manager to develop action plans that relate directly to the agreed strategy • Provide regular reporting of progress towards agreed measures, as required • Take part in inter-company and external focus groups, as necessary • Liaise closely with other departments to communicate and deliver on marketing objectives Work with the marketing manager to co-ordinate the production of marketing tools • Compile relevant information and copy for all marketing activities, and co-ordinate the production of these materials – includes printed, online and other miscellaneous materials • Use house style guides to ensure conformance with established brand standards Track and assist in the analysis of marketing campaigns, including providing regular reports • Use available systems and platforms to monitor campaign status and success • Present and report this information for analysing, in conjunction with the marketing manager • Develop and maintain contact lists covering press, competitors and possible affiliations Assist the marketing manager in monitoring the use of the brand, both externally and internally • Monitor the use of the brand across the company, including print, online and miscellaneous materials • Proactively search for and report back on any anomalies, attaining approval to rectify, and follow through with correction