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Marketing Activities of a Private Bank
Presented by:SOHAIB IQBAL
Allama Iqbal Open University (AIOU)
Marketing
The AMA defines marketing as “Marketing is an organizational function and set of processes for creating, communicating and delivering values to the customer relationship in a different ways which give the benefit to the organization and its stakeholders.”
Marketing activities
Brand awareness Market Among people
The success & growth of organization Monitoring Engage
History of marketing
Periodization 1900-1910:period of discovery 1910-1920:period of conceptualization 1920-1930:period of integration 1930-1940:period of development 1940-1950:period of reappraisal 1950-1960:period of reconceptualization 1960-1970;period of differentiation 1970s: period of socialization
Marketing Activities in the Banking Sector
What is bank? A financial institution licensed by government primary activities of a
bank borrowing lending money.
Channels Bank branch ATM (Automated Teller
Machine)
Mail Telephone Online banking Mobile banking Video banking E-banking
Muslim Commercial Bank(MCB) Incorporated
Adam jee Group July 9, 1947, under the Indian Companies Act, VII of 1913
Purpose of bank provide banking facilities to the business community of South Asia
. Nationalization in 1974 government of Zulfikar Ali Bhutto.
Privatization first bank to be privatized in 1991 . purchased by Nishat Group.
nationwide distribution network 1,190 branches 22 Islamic banking branches (December 31, 2011) within Pakistan. eight branches outside the country over 650 ATMs in 110 cities
Products and services of MCB MCB RETAIL BANKING
DEPOSIT ACCOUNTS Current Account Savings Account
MCB ONLINE SERVICES MCB ATMs MCB Call Centre MCB Mobile MCB Mobile ATM MCB Online Banking
MCB LOAN PRODUCTS MCB Car4U Business Sarmaya Pyara Ghar
MCB AGRICULTURE PRODUCTS
Khushali Scheme Tractor Finance Scheme Dairy & Meat Plan Murghbani Scheme Baghbani Mahigeri Scheme
Ijarah Products Types of Ijarah
Car Ijarah Equipment Ijarah
OTHER SERVICES MCB Lockers MCB SMS Banking MCB Full Day Banking
Practical study with respect to topic MCB is using different kind of marketing
strategies to expand their business. 4p’s of MCB
Product/services MCB has started many new
services for their customer such as
Mahana Khusahali plan Capital growth certificate
plan Night banking services
Price Critical marketing tool It mean that what customer
have to pay against services. It generates revenue for MCB
Place Place is used in sense of
distribution channel. Distribution channel mean that
from where the bank makes his services available for their
customer. Bank Branches: are the most
important distribution chneel of MCB
Promotion This toll is used for different
activities MCB is using this tool for
spreading information about their services.
Four basic promotional tools are used by MCB
Advertising Personal selling Publicity Sales promotion
SWOT analysis Strengths
Long Establishment The biggest Infrastructure
WeaknessesIn the changing environment
where MCB has some strength it has some weaknesses also, some of the weak factors are
None Professional staff Govt. Influence Lack of dynamism
SWOT analysis Opportunities
Having an edge over the other commercial banks, MCB has greater profit, greater growth rate and market share than other commercial banks. Privatization Islamic banking
Threats foreign banks. energy crisis
RECCOMENDATION They should increase the quality of
service to face the competitors in the market.
They should create the opportunities for fresh graduate.
They should conduct training programs for their staff.
They should open more branches in the rural areas of Pakistan.
They should hire the trained and qualified staff for their marketing activities.
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