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Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
36

Marketing 2.0 Presentation, March 30, 2009

Sep 12, 2014

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Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009
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Page 1: Marketing 2.0 Presentation, March 30, 2009

Social Networking & the Automotive Industry:

Moving Along the Information Superhighway

Scott Monty, Global Digital Communications

Ford Motor Company

Page 2: Marketing 2.0 Presentation, March 30, 2009

An industry in CRISIS

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Strategy

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Drive one.

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Meet one.

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HOW?

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Leadership

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Internal

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Sharepoint•Blogs

•Wikis

•RSS

•Collaboration, training, culture, knowledge management

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External

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Source: Universal McCann’s Wave3 study, April 2008

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Is it working?

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How you can reach me

Twitter: http://twitter.com/ScottMontyWeb: http://www.scottmonty.comEmail: [email protected]