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1. Marketing II Consumer Buying Behavior
2. Macheads Macolytes
3. One iPhone to use ...
4. ... and one to look inside
5. Some will queue for nights ahead to be the rst to buy the
product.
6. VS.
7. Understanding Customer needs
8. Apple designs their points-of- sale in such a way that
people want to hang around.
9. repurchase intent81%
10. Consumer Buying Behavior
11. Exam question 18
12. you buy? What Where When Why
13. you buy? What Where When Why
14. you buy? What Where When Why
15. you buy? What Where When Why
16. you buy? What Where When Why
17. Consumer Black Box
18. Consumer Black Box
19. Consumer Black Box Marketing Product Price Promotion
Place
20. Consumer Black Box Marketing Product Price Promotion Place
Environment Economic Technology Social Cultural
21. Consumer Black Box Marketing Product Price Promotion Place
Environment Economic Technology Social Cultural Response Attitudes
Preferences Behavior
22. Consumer Black Box Marketing Product Price Promotion Place
Environment Economic Technology Social Cultural Response Attitudes
Preferences Behavior
23. Exam question 19
24. Cultural factors Social factors Personal factors
Psychological factors
25. Spend 3 times more on cosmetics
26. 71% feel negative image
27. 2,5 more buying power
28. Over the hill are people older than 57
29. Over the hill are people older than 75
30. 25% Apple users are older than 50
31. Cultural factors Social factors Personal factors
Psychological factors
32. Membership groups
33. Word-of-Mouth
34. Buzz marketing
35. Launched in Australia
36. 50% teens & young adults didnt try Coke
37. 7% increase teen consumption
38. 50 countries followed
39. 45% positive campaign sentiment
40. 5% negative campaign sentiment
41. Opinion leaders
42. Influentials
43. Bloggers
44. Vloggers
45. Brand ambassadors
46. JetBlue activates its customers as part of its advertising
campaigns.
47. You can not make an interesting social media campaign with
a blender ...
48. Crowd funding
49. $ 13,28 million funding
50. 1st goal $ 200,000
51. 2nd goal $ 1,000,000
52. Result $ 630,019
53. Traditionally main purchaser
54. But
55. 70% women job outside home
56. 65% men regularly shop
57. 65% women influence car purchase
58. Wider key spacing
59. Happy Mothers day
60. Happy Mothers day (?)
61. VS.
62. Cultural factors Social factors Personal factors
Psychological factors