hivemarket
THE COLLECTIVE MANIFESTATIONSOF INTELLECTUAL ACHIEVEMENTSSOCIAL HABITS, INNOVATIONS, MUSICLITERATURE, TECHNOLOGY AND THE ARTS
OUR CULTURE IS NOT FIXED; IT IS ESSENTIALLYFLUID AND CONSTANTLY IN MOTION. THIS MAKESIT VIRTUALLY IMPOSSIBLE TO COPY OR COMPETE WITHIT VIRTUALLY IMPOSSIBLE TO COPY OR COMPETE WITH
what’s culture
THE RISE OF THE ENTREPRENEURS!
ENTREPRENEURS
ENTREPRENEURS
ENTREPRENEURS
ENTREPRENEURS
ENTREPRENEURS
BY
BY
FOR
BY
BY
FOUNDED
BUILT
BUILT
RUN
USED
our culture
TO CREATE A SOCIAL NETW ORKMADE EXCLUSIVE FOR ENTREPRENEURSINTEGRATED WITH STATE OF THE ARTINBOUND MARKETING TECHNOLOGYAT NO COST TO THE ENTREPRENEURWITH REVENUE EXCLUSIVELY DRIVENBY ADVERTISING THAT SHARESBY ADVERTISING THAT SHARES50% OF THAT REVENUE WITH THE
MARKETHIVE SUBSCRIBERS
our commitment
IT’S HERE!
AS THE FOUNDER, THE LEADER, THE VISIONARYI HAVE BEEN OPERATING UNDER A STATE OFURGENCY FOR OVER 20 YEARS TO PREPARE!
TO PREPARE A SOCIAL HOME WITH AN ARSENALOF TECHNOLOGY, INBOUND MARKETING TECHFOR THE COMING RENAISSANCE, THE COMING
RISE OF THE ENTREPRENEURRISE OF THE ENTREPRENEUR
our obsession
OF OUR ENTREPRENEURIAL REVOLUTION
INSPIRATION IS THE DRIVETHAT EMPOWERS OUR SUBSCRIBERS
EXCELLENCE IS THE FUELTHAT BUILDS OUR NETWORK
innovation is thedna
PromotersCustomersLeadsVisitorsStrangers
DelightCloseConvertAttract
Social MediaCalls to Acton
Affiliate MembershipWorkshops
eMailWorkshopsLead Evolution
System Integration
Call to ActionCapture PagesSubscribeContacts
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A LITTLE ABOUT THE HISTORY THAT LEADS UP TO THE BUILDING OF MARKETHIVE. HOW THE INTERNET, TECHNOLOGY, ADVERTISING AND MARKETING, THE CULTURE, ANCHORED IN THE 1980S, HAS LEAD TO
THE MARKETHIVE VISION.
but first...
AS THE 80S BEGAN I MOVED TO THE SAN FRANCISCOBAY AREA. I STARTED AN AD AGENCY IN 1984 AND GATHERED TECH COMPANIES AS CLIENTS LIKEAMDAHL, APPLE COMPUTER, ADOBE, EPYX, FAIRCHILD, GATEWAY, ORACLE, QUALCOM, SILICON GRAPHICS,BUT OF PARTICULAR INTEREST WAS GETTING INVOLVED WITH STANFORD UNIVERSITY DURING THIS TIME.WITH STANFORD UNIVERSITY DURING THIS TIME.
I BECAME AWARE OF MANY TRENDING TECHNOLOGIES LIKEPOST SCRIPT, THE PORTABLE DOCUMENT FORMAT (PDF)VIRTUAL REALITY, BUT MOST NOTEWORTHY THE INTERNETVIA STANFORD AND ACTUALLY STARTED USING THEINTERNET’S MANY BENEFITS LIKE EMAIL AND FTP
the agency
10 YEARS OF ADVERTISING AND MARKETING DURINGTHE CRAZY SILICON VALLEY DAYS OF THE 80S, FOR THETECHNOLOGY SECTOR THAT WAS SILICON VALLEY LAIDA UNIQUE FOUNDATION TO DRIVE THE VISION OF MAKINGMARKETING, POWERFUL MARKETING AUTOMATIONAVAILABLE TO THE SMALL COMPANY, STARTUP, MOM AND POP.
MEETING AND WORKING WITH THE MOVERS SHAKERS,MEETING AND WORKING WITH THE MOVERS SHAKERS,IE: JOBS, GATES, KATZ, HAWKINS, NILES, BUSHNELL ANDTHE LONG LIST OF THE OTHERS. I KNEW I HAD TAPPED INTOSOMETHING EARTH SHAKING REVOLUTIONARY THAT DAYIN 1984 AT DE ANZA COLLEGE AND THE SUBSEQUENTCOCKTAIL PARTY WHERE I MET THE GIANTS WHEREMARKETHIVE’S FOUNDATION WAS TO BE POURED.
technology
WhateverWhole CareerTENURE
WhereverOfficeWORKPLACE
Whenever9-5HOURS
GreatColleagues
GoodBoss
NEEDPurposePensionFOCUS
Culture Comparison: Then and Now
IN THE SHORT SPAN OF TIME FROM THE TECH REVOLUTION OF THE 80S A WHOLE NEW SET OF VALUES AND FOCUS HAS EMERGED AS THIS CHALK BOARDILLUSTRATES, IT IS THE RISE OF THE ENTREPRENEUR.
cultural shift
I ENTERED THE WWW IN JUNE 1992 WITH MOSAICA MODEM, A MAC IICX, AND BOUGHT A DOMAIN
WITHIN THREE YEARS I WAS MAKING OVER$60,000 PER MONTH, I JOINED UCSD ANDBECAME A LEGACY MEMBER OF THE SUPER COMPUTER CENTER AND BUILT VERETEKK
(THE FIRST AUTOMATED MARKETING SYSTEM)(THE FIRST AUTOMATED MARKETING SYSTEM)AKA INBOUND MARKETING TECHNOLOGYWITH 1 MILLION DEVELOPED CONNECTIONS
the experience
PEOPLE AND CULTURE HAVE DRAMATICALLY CHANGED HOWTHEY LIVE, WORK, PURCHASE, TRAVEL, LEARN, VOTE, ETC.
OUR CURRENT “NETWORK SOCIETY” IS A PRODUCT OF THE DIGITAL REVOLUTION AND SOME MAJOR SOCIO CULTURAL CHANGES. ONE OF THESE IS THE RISE OF THE ENTREPRENEUR,
MARKED BY AN INCREASED FOCUS ON INDIVIDUAL GROWTH AND DECLINE IN COMMUNITY, WORK|JOB, GROWTH AND DECLINE IN COMMUNITY, WORK|JOB, HOME|OWNERSHIP, ETC.
SOCIAL RELATIONSHIPS ARE BEING RECONSTRUCTED ON THE BASIS OF INDIVIDUAL INTERESTS, VALUES, AND PROJECTS.
todays work status
AFTER 20 YEARS OF INNOVATING BUILDING AND RUNNINGVERETEKK THE WORLDS FIRST AUTOMATED MARKETINGPLATFORM LAUNCHED IN 1994 THAT PRODUCED 150 MILLION SUBSCRIBERS IN ITS LIFETIME
THAT VISION TO BUILD A FREE SOCIAL NETWORK WITHIN A STATE OF THE ART INBOUND MARKETINGPLATFORM FULLY INTEGRATED INTO A MODERNPLATFORM FULLY INTEGRATED INTO A MODERNVERTICAL NETWORK FOR ENTREPRENEURS WAS BORN
the vision
THE TIME CAME FOR OUR MISSION STATEMENTAND SINCE I AM THE FOUNDER, VISIONARYARCHITECT, VENTURE CAPITALIST, MENTORAND SPEAKER AS WELL AS CEO & CMO, THE JOB
mission statement
GLIB CATCHING STATEMENT, STEVE JOBS, ANOLD ASSOCIATION FROM THE SILICON VALLEYDAYS AND MY GREATEST HERO, HIS WORDSKEPT HAUNTING ME AND FINALLY I SUCCUMBEDAND REALIZED I CANNOT SAY IT BETTER. SO
OUR MISSION STATEMENT IS HIS ECHO
to ingeminate or not
THE MISFITS. THE REBELS. THE TROUBLE-MAKERS.THE ROUND PEGS IN THE SQUARE HOLES. THE ONESWHO SEE THINGS DIFFERENTLY. THEY'RE NOT FONDOF RULES, AND THEY HAVE NO RESPECT FOR THESTATUS-QUO. YOU CAN QUOTE THEM, DISAGREEWITH THEM, GLORIFY, OR VILIFY THEM. BUT THEONLY THING YOU CAN'T DO IS IGNORE THEM.ONLY THING YOU CAN'T DO IS IGNORE THEM.
BECAUSE THEY CHANGE THINGS. THEY PUSH THEHUMAN RACE FORWARD. AND WHILE SOME MAYSEE THEM AS THE CRAZY ONES, WE SEE GENIUS.
BECAUSE THE PEOPLE WHO ARE CRAZY ENOUGHTO THINK THEY CAN CHANGE THE WORLD,
ARE THE ONES WHO DO
here’s to the crazy ones
WE SPEAK THE TRUTH AND FACE THE FACTSWE INVEST IN INDIVIDUAL MASTERY AND MARKET VALUEWE OBSESS OVER SUBSCRIBERS, NOT COMPETITORSWE ARE UNREASONABLY SELECTIVE ABOUT OUR PEERS
WE ARE AS MANIACAL OF OUR TECH AS OUR MISSIONWE ARE RADICALLY HONEST AND TRANSPARENTWE ARE PERPETUALLY GENEROUS TO ALL INVOLVEDWE ARE PERPETUALLY GENEROUS TO ALL INVOLVED
AND FINALLY
WE GIVE OURSELVES AND OUR SUBSCRIBERSTHE AUTONOMY TO BE INCREDIBLE AWESOME
cultural wisdom
ALTHOUGH THE TIMES CHANGE, CULTURESCHANGE, TECHNOLOGY CHANGES, POLITICSCHANGE, PEOPLE CHANGE, ECONOMIES CHANGE
THE ENTREPRENEURIAL SPIRIT ENDURESTHE RISE OF THE ENTREPRENEUR
HAS ARRIVEDWHILE OTHER SOCIAL ORGANIZATIONSWHILE OTHER SOCIAL ORGANIZATIONSAND INBOUND MARKETING PROVIDERSARE STILL FROZEN IN TIM E
hivewe are market
MARKETHIVE HAS BEEN PREPPING FOR 20 YEARSDEVELOPING INBOUND MARKETING TECHNOLOGY
TO DELIVER A CULTURE BUILT FOR ENTREPRENEURSA SPIRITUAL REVOLUTION DESIGNED FOR ENTREPRENEURSEMPOWERING TECHNOLOGY JUST FOR ENTREPRENEURS
THE ENTREPRENEUR THAT IS GESTATINGAND DRIVING TO COME FORTH IN YOU!AND DRIVING TO COME FORTH IN YOU!
hivemarket hasprepared for the
hivemarket
AFTER 20 YEARS OF VERETEKKWE REALIZED WE NEEDED TOSTART OVER SO WE SHUT ITDOWN SPENT 4 YEARSRETOOLING AND HAVE LAUNCHED
WE SPEAK THE TRUTHAND FACE THE FACTS1hivemarket
FROM THE FIRST LINE OF CODEWE HAVE ALWAYS PURSUEDINBOUND SOLUTIONS SOENTREPRENEURS CAN REJECTTHE UNETHICAL PRACTICESOF BUYING LEADS, SPAM EMAILSPAM CALLS, AND SPAM FAXES.SPAM CALLS, AND SPAM FAXES.
WE INVEST IN INDIVIDUALMASTERY & MARKET VALUE2hivemarket
CUSTOMER CENTRICITY DRIVESMARKETHIVE. WE ARE POSITIONEDBY OUR CUSTOMERS ADVANTAGENOT DRIVEN BY COMPETITIVECOMPARISON PARALYSIS
WE OBSESS ON CUSTOMERSNOT ON COMPETITORS3hivemarket
hivemarket
BEING A SOCIAL NETWORK FORENTREPRENEURS, WE FINDOURSELVES WITH THE ABILITYTO SEEK OUR TALENT FROM OUROWN CLOUD. MARKETING,ENGINEERING, SUPPORT, LEGALHAVE ALL RISEN FROM THEHAVE ALL RISEN FROM THE
WE ARE UNREASONABLYSELECTIVE ABOUT OUR PEERS4hivemarket
PERFECTION IS NOT ATTAINABLEBUT IF WE CHASE PERFECTIONWE CAN CATCH EXCELLENCE
WE ARE AS MANIACALOF OUR TECHAS OUR MISSION5hivemarket
THESE ARE WORDS HARD TO PROVEWITHOUT HISTORY. WE HAVE ALOT OF HISTORY. FOR 20 YEARSWE RAN VERETEKK. WHEN SERVERSWERE DOWN WE BROADCASTEDTHE ALERT. WHEN EMAIL WAS NOTGOING OUT WE OFFERED REFUNDSGOING OUT WE OFFERED REFUNDSTRANSPARENCY, IT IS IN OUR DNA
WE ARE RADICALLYHONEST & TRANSPARENT6hivemarket
ENTREPRENEURS, STARTUPSASPIRING, SINGLE, WITH LITTLEREVENUE ARE IN THE MILLIONSWE ARE YOUR CHAMPION
AD REVENUE GENERATED, FREEPLATFORM, SHARED 50%COMMISSIONS ON AD PURCHASESCOMMISSIONS ON AD PURCHASES
WE ARE PERPETUALLYGENEROUS TO ALL INVOLVED7hivemarket
MARKETHIVE TEAMS HAVE LOTSOF AUTONOMY, INCLUDINGFROM PEOPLE LIKE ME
Thomas PrendergastFounder CEO Markethive Inc.
WE GIVE OURSELVES AND OUR SUBSCRIBERS THE AUTONOMY TO BE INCREDIBLY AWESOME 8
our mentors
"Innovation distinguishes betweena leader and a follower."
Steve Jobs Apple Founder
YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“
our mentors
"Just do something that lights youup, and lights up your customers,
and lights up the worldand scale to that."
Tim O'Reilly O'Reilly Media
YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“
our mentors
"Learn public speaking. Of all theskills that an entrepreneur can have,
the ability to convey an idea, with confidence,and passion is the most universally useful skill".
Tim Westergren, Founder of Pandora
YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“
our mentors
"They always say, Dress for the jobyou want, not the job you have.I say, Do the job you want,not the job you have."
Dan Cristo, Founder of Triberr
YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“
our mentors
"If you do build a great experience,customers tell each other about that.Word of mouth is very powerful."
Jeff Bezos Amazon Inc.
YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“
our mentors
"I actually think everyindividual is now an entrepreneur,whether they recognize it or not."
Reid Hoffman LinkedIn Inc.
YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“
our mentors
"Great companies are built on great products."
Elon Musk Tesla Motors
YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“
our mentors
"Hire people better than you are, then leavethem to get on with it. Look for people who
will aim for the remarkable, whowill not settle for the routine."
David Ogilvy The Father of Advertising
YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“
our mentors
ENTREPRENEURSHIP IS A LIFESTYLE: WE PREFER THEROAD LESS TRAVELED. WE LOVE MONDAYS JUSTAS MUCH AS FRIDAYS. WE PREFER HARD WORKOVER SLEEP. WE NEVER GIVE UP NO MATTER HOWLONG IT TAKES. WE SACRIFICE WHAT MOST WON'TSO WE CAN ACHIEVE WHAT MOST DON'T
WE ARE ENTREPRENEURSWE ARE ENTREPRENEURS
we are allentrepreneurs
AFTER ALL WE ARE ENTREPRENEURS AT YOURSERVICE, WE AIM TO PLEASE AND DELIGHT YOUIN EVERY WAY. WHAT COULD BE BETTER, THANENTREPRENEURS, SERVING FELLOW ENTREPRENEURS?
WE KNOW WHAT WORKS AND WHAT WENEED AND THAT IS EXACTLY WHY YOU AREJUST AS MUCH OF MARKETHIVE AS WE ARE.JUST AS MUCH OF MARKETHIVE AS WE ARE.
the bottom line?YOU!
“I actually think every individual is now an entrepreneur, whether they recognize it or not. Average job length is two to four years. That makes you a small business. You are the entrepreneur of your own small business.” “Technology and globalization are forcing everyone to be more entrepreneurial.” be more entrepreneurial.” 1. Find the intersection of your strengths and aspirations and market realities.2. Establish a small group of allies and a large network of acquaintances.3. Don't risk more than you can afford to lose.4. Make Markethive your primary partner4. Make Markethive your primary partner