Market Square Sarjapur & Old Airport road Restructuring .pdf"Planned Marketing Calendar ... Original Plan Current Plan Original Plan Current Plan Original Plan Current Plan ... Croma

Market Square –Sarjapur & Old Airport road

A neighbour hood mall –servicing the need, rather the excitement

STRATEGY - RESTRUCTURING

• Neighborhood Mall• Relevance to CatchmentPositioning

• Re-naming of the Mall(Hypermarketbeing an anchor tenant)Brand Identity

• Experience Mix• Trade Mix & ZoningPlanned leasing • Experience Mix• Trade Mix & ZoningPlanned leasing

• Interior• Exterior

ArchitecturalIdentity

• Improved facilities• Planned Marketing Calendar• Performance monitoring• Tenant & customer relation

Professional MallManagement

THE EXPERIENCE MIX

TheExperience

TheExperience

HypermarketHypermarket

F&BF&BRetailRetail TheExperience

TheExperience F&BF&B

EntertainmentEntertainment

RetailRetail

CONTENT OF THE MALL IN TERMS OF THE EXPERIENCE MIX,TRADE CATEGORIZATION, TENANCY MIX, PRICE POINTS, ETC MUSTBE RELEVANT TO CATCHMENT

Hypermarket,50%

Electronics &IT, 5%

Entertainment& FEC, 7%

Fine Dinning &Food court, 12%

Services, 3%Accesories, 3%

Hypermarket,50%

Fashion Brands,20%

Electronics &IT, 5%

Lease Strategy

Madivala Sarjapur Kempfort

Original Plan Current Plan Original Plan Current Plan Original Plan Current Plan

Anchor Tenants Max Digital Max Plantaloon Max Pantaloons

Croma KFC Croma MaX Croma

Choose your tenants carefully, locate them so that they maysucceed, and finally give them synergistic neighbors; and whereappropriate ensure exclusivity…

Croma KFC Croma MaX Croma

Croma

Vanilla Woodland Woodland Madura Madura Madura Madura

Metro Metro Woodland Woodland Woodland Woodland

Madura Brands Metro Metro Metro Metro

WH WH WH WH

Soch Soch Soch Soch

Archies Archies Archies Archies

Eyesenses Eyesenses Eyesenses Eyesenses

Bata Bata

Sarjapur

Sarjapur

Kempfort