Market scope ethnic & multicultural australia - june 13

MarketScope

Australia‘s Ethnic & Multicultural Population

In 2011, 5.3 million Australians - 26% -were born overseas

A further 20% of Australian’s have at least one overseas-born parent

Overseas born Australians come from over 200 different countries

The leading countries of birth are… - The United Kingdom - 21%

- New Zealand – 9%- China – 6%- India – 5.5% - Italy - 3.5%- Vietnam – 3.5%- Philippines – 3%- South Africa – 3%- Malaysia – 2.5%- Germany – 2%

For Australian’s arriving between 2007 & 2011 the leading countries of birth are...

- India - 13%- The United Kingdom - 12%- China – 11%- New Zealand – 10%- Philippines – 5%- South Africa – 4%- Malaysia – 3.5%- South Korea – 3% - Vietnam – 2%- Sri Lanka – 2%

The number of European-born Australians declined from 52%

in 2001 to 40% in 2011

The number of Asia-born Australians increased from 24% in 2001 to 33% in 2011

The number of overseas-born Australians arriving from

countries outside Europe & Asia has also increased

The average age for all Australians is 37 years

The average age for longer-standing migrants is 50 years with the average

age of recent arrivals at 27 years

82% of our overseas-born population live

in capital cities compared with 66% of all people in Australia

Suburbs with higher than average proportion of people born

overseas include…

- Haymarket - 88% - Sydney City - 78%- Harris Park - 76%

- Clayton - 70% - Springvale- 69%

More than 300 different languages are spoken in Australian

households

The most commonly spoken languages other than English include…

- Mandarin - 2%- Italian - 1.5%- Arabic - 1.5%- Cantonese - 1%- Greek - 1% - Vietnamese - 1%

Reach Australia’s ethnic & multicultural communities

through MediaScope’s directory…

- Newspapers & Magazines- Websites- Commercial TV- Commercial Radio- International Media

Source: ABS Census - 2011

www.mediascope.com.au/ethnic-media