Market Research Tools for Business Growth Facilitated by Chisa D. Pennix-Brown, MBA
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Market ResearchTools for Business
Growth
Facilitated by Chisa D. Pennix-Brown, MBA
HousekeepingPlease turn phones to silent of vibrate
Join the Email List athttp://eepurl.com/tq3Xj
Please ask questions
What is YOUR USP?
Focus on Benefits
WIIFM
Primary Research
Interviews (either by telephone or
face-to-face)
Surveys (online or by mail)
Questionnaires (online or by mail)
Focus groups gathering a sampling of
potential clients or customers and
getting their direct feedback
Secondary Research Who is your target?
What do they buy?
Where do they live?
Where do they shop?
When do they buy?
Why do they buy your product or service?
How much do they make?
https://www.youtube.com/watch?v=1pQtByxJlWM
What DATA do YOU Need?General Market ResearchCompetitive Analysis Business Plan Find New Customers Enter a New MarketDetermine Business TypeGain InvestorsNeed a Physical Location
Not Sure What Business to Start
Already in Business Need Money &
Expansion
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NCLive
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Most Relevant Pages
Business Decision
Find new customers, identify new store locations, analyze your market, evaluate your competitors, target media and direct mail campaigns.
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Business Decision
Business Decision
Business Decision This report compares the top 20 Tapestry segments in a specified area
ReferenceUSANew Marketing Tool that looks at area customers. Users can generate reports detailing consumer market data.
Credit Rating
ReferenceUSAOther Local Businesses in the Area
Competitors
SimplyMap
A web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business and marketing data.
SimplyMap
NAICS & SIC Codes
DUNS Number
DUNS Number 1. Universally Recognized
standard in business reporting2. Establish credibility 3. Gain contracts with the US
government 4. Will help when applying for
loans and credit (references)
855-636-8783
Compiling the Data
Place this Data in your Business Plan Market Analysis Marketing & Sales Funding Request Financial Projections
Writing Your Business Plan
What is Your Show Up & Show Out! Moment?
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Find future courses at www.SBC.GTCC.edu
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