Market Development Cooperator Program

Market Development Cooperator ProgramPartnering to double exports

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With 95 percent of the potential customers for U.S. goods and services living outside of the United States, exporting provides vast potential for American businesses.

U.S. exports are at all-time record levels. We are on track [in Sept. 2012] to exceed last year’s export total of $2.1 trillion, which supported 9.7 million jobs, an increase of 1.2 million jobs since 2009. These historic U.S. export figures from 2011 represented an increase of 33 percent over the level of exports in 2009.

Want to grow? Export

Market Development Cooperator Program (MDCP)

Evaluation Criteria

20% Potential to enhance competitiveness

20% Performance measurement

20% ITA partnership & priorities

20% Creativity & institutional capacity

20% Budget, match, sustainability

Cooperator

CSCommercial Service

Other federal agencies

MASManufacturing and Services

MACMarket Access & Compliance

Project activities helpsmall U.S. firms export

Targeted foreignmarkets

Non-profit industry groups compete for MDCP awards from ITA:

Up to $300,000

Partner w/federal agenciesen

“Cooperators” commit to:

Projects to engage small . . . firms in exporting

Term: 1-3 years

Two-thirds of total cost

Joint team coordination

$1

ITA .

Trade associations Chambers of commerce State trade departments. Other non-profits

Report export results

Project-generated exports per $1 of MDCP award

Product demo centerTrade mission Technical seminar

Foreign trade showIndustry standardsForeign rep office

$219

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Cooperator

MDCP Public-private partnership

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ITA .

Trade associations Chambers of commerce State trade departments Other non-profits

MDCP encourages industry groups to partner with ITA

Targeted foreignmarkets

Export multipliers: industry groups that do not export, but whose companies or business constituents do export

Cooperator projects strengthen the global competitiveness of a U.S. industry, not just a particular company

Each MDCP project team includes ITA and other federal specialists who work shoulder-to-shoulder with a cooperator

2012 Priorities (It is likely that 2013 priorities will be similar to these)

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1. Create or sustain U.S. jobs by increasing or maintaining exports

2/2-6 3. Increase exports by any of the following U.S. industries:

AerospaceTransportation equipmentHealth/medical products/servicesChemicalsProcessed foodsEducationDesign/construction products/servicesEnergy/environmental products/servicesInformation/communications technology Media/entertainmentMachinery/equipmentProfessional servicesAdvanced textilesTravel/tourismLogistics/distribution services

2/2-6 4. Help U.S. businesses to secure export financing

2/2-6 5. Engage more U.S. firms in major international trade shows and other significant foreign outreach activities

2/2-6 6. Help current exporters to expand to more markets

2/2-6 2. Major emerging markets with rapid growth and new customers such as: (see map)7. Address non-tariff barriers to U.S. exports such as discriminatory regulations, local content requirements, and technical requirements

8. Secure strong intellectual property rights protection and combat counterfeiting and piracy

9. Counter discriminatory trade policies such as "indigenous innovation"

10. Shape and encourage the adoption of standards outside the United States that are industry-developed, market-driven, science-based, and internationally recognized

Required priorities:

1+Any 2 of 2-6

MDCP federal teams help cooperators achieve export success

TV Standards for Latin America

Apparel to Japan

Graphics Equipment to India

An FCC expert works with ATSC Forum regarding Latin America’s adoption of a high-definition TV standard. Within days of Mexico’s adoption of the ATSC standard used in the United States, U.S. manufacturers were selling new transmitters and other HD-TV equipment.

ITA industry and Commercial Service specialists helped NPES set up an office in India, which helps member companies, such as Martin Automatic, Inc., facilitate sales.

ITA’s North Carolina-based Export Assistance Center, and Washington, DC-based industry experts help the Hosiery Technology Center translate use of a quality seal into sales to choosy foreign consumers.

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Brad HessDirector, Market Development Cooperator ProgramManufacturing and Services1401 Constitution Ave., NW, rm 4320Washington, DC  20230T  202-482-2969M  202-384-0491

Market Development Cooperator Program (MDCP)