Mark Stevens - Social Media Drivers License Final

New digital marketing strategy.

Separating from the crowd.

Photo by: mikebaird

There are many well known bicycle companies.

Searches find many of them ahead of you for common terms.

Trek

Schwinn

Kona

Mongoose

Fuji

Etc.

Our goal is to change that.

Make Cannondale # 1 in search results.

Photo by: Anomalily

You sell different types of bikes.

To different types of people.

Photo by: Steve Rhodes

Increase use of different content channels.

Leverage the blending of search results.

Photo by: B Tal

Different Content.

Same Objective.

Different Channels.

Photo by: Jasmic

Persona focus.

Different people – different interests.

Different lingo and topics.Same core values and message.

Photo by: Sethladd

Stay focused on what makes Cannondale different.

Technology. Engineering. Hand craftsmanship. Passion.

Photo by Mike Cugh

Currently, even Schwinn has a higher social media scorethan Cannondale!

Cannondale riders are passionate.Cannondale people are passionate.

Leverage the passion!

Photo by Elly Blue

What will this cost?

$ 575,000 Total

• $ 350,000 Adword budget• $ 25,000 blogger outreach program• 2 Full Time Digital Marketing Specialists plus management• $ 75,000 development of video and other related content

When can we expect success?

1-3 Months• Research, Training• Content Development• Adword evolution

4-6 Months• Blogging actions• Discussion engagement

7-12 Months• Refinement• Enhanced involvement