• Increase ticket sales• Gain a larger following for the Detroit Lions
Objectives
- Increase Ticket sales by 8% as well as merch sales
- Maximize Detroit Lions social media outreach
- Create an effective new advertising campaign
- Improved website design for the Detroit Lions
Caucasian
African-American
Asian
Other
Target Audience
Gender
MalesFemales
Race
Newly Designed Website• http://www.detroitlions.com
• New website design will include ticket prices and bundle deals on homepage with lowest priced tickets first.
• EACH WEEK TWO TICKETS WILL BE GIVEN TO THE 10 PEOPLE WITH THE MOST RE-TWEETS ABOUT THE DETROIT LIONS
• Monthly Ad Budget – Google ads, pay per click, other search engine ads $8,000.
• Social Media and webpage redesign – one time fee of $5,000• Monthly revisions and maintenance for websites, ads, and
social media pages - $ 1,000
• Yearly total - $113,000
Advertisements• New ads will focus on Megatron and last year’s winning season (11-5-0)
Steps to our Success
• #LetMeInTheLionsDen (free tickets)• Big Idea• Increase social media following• Target audience• Effective ad campaign• Increase ticket sales by 8% within 3 years