Mark Schubin, HPA Technology Retreat, 2008 February 20 1 Welcome to the 14 th TechnoTreat Thanks to all sponsors, speakers, & especially Thanks to all.

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 11

Welcome to the 14Welcome to the 14thth TechnoTreatTechnoTreat

Thanks to all sponsors, speakers, & Thanks to all sponsors, speakers, & especiallyespeciallyEileen KramerEileen Kramer – without whom I shudder to think– without whom I shudder to think

John LuffJohn Luff – Dictator of Demos – Dictator of Demos

HPA Board, TR Committee, StaffHPA Board, TR Committee, Staff Team 3-D: Wendy Aylsworth, Loren Team 3-D: Wendy Aylsworth, Loren

Nielsen, Jerry PierceNielsen, Jerry Pierce Moderators: Matthew Goldman, Moderators: Matthew Goldman,

Peter Fannon, Phil SquyresPeter Fannon, Phil Squyres

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 22

1515th-th-Annual HPA Technology RetreatAnnual HPA Technology Retreat Wednesday, February 18 through Wednesday, February 18 through

Friday, February 20, 2009Friday, February 20, 2009 ATSC & Poynton Seminars on February ATSC & Poynton Seminars on February

17?17? Westin Mission Hills Resort & SpaWestin Mission Hills Resort & Spa

Where last year’s Technotreat wasWhere last year’s Technotreat was Submit proposals as soon as you’d like:Submit proposals as soon as you’d like:

[email protected]@earthlink.net

Mark Your Mark Your Calendars!Calendars!

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 33

The BasicsThe Basics The schedule The schedule rulesrules – Verizon Wireless time – Verizon Wireless time Power in front & rear rows; Wi-Fi “RLP-Meeting”Power in front & rear rows; Wi-Fi “RLP-Meeting”

Username: HPAUsername: HPA Password: HPA1Password: HPA1 Two non-concurrent demo sessionsTwo non-concurrent demo sessions

Salons 1-4, C, and Desert Suite 2)Salons 1-4, C, and Desert Suite 2) tonight (with drinks) and Friday PM, other times by tonight (with drinks) and Friday PM, other times by

appointmentappointment Sign-up for tomorrow’s game at Big League Sign-up for tomorrow’s game at Big League

DreamsDreams players, bus riders players, bus riders sign upsign up Teams: Cinema, Television, MobileTeams: Cinema, Television, Mobile

Dinner & breakfasts in Salons 5-8,Dinner & breakfasts in Salons 5-8,roundtable lists will be postedroundtable lists will be posted

Lunches will (weather-permitting) be at the Lunches will (weather-permitting) be at the Starlight Terrace upstairsStarlight Terrace upstairs

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 44

The Basics – Part IIThe Basics – Part II Quizzes:Quizzes:

all are eligibleall are eligible place entries in bowl by session endplace entries in bowl by session end(quiz #5 by the last refreshment break)(quiz #5 by the last refreshment break) have name and quiz # on entryhave name and quiz # on entry no penalty for wrong answersno penalty for wrong answers currently open:currently open:

Quiz 0: When did Quiz 0: When did Business WeekBusiness Week run the run the headline “3-D Invades TV”?headline “3-D Invades TV”?

Quiz 1: When did the FCC issue its current Quiz 1: When did the FCC issue its current rules on broadcast HDTV?rules on broadcast HDTV?

Quiz 5: What was the first opera Quiz 5: What was the first opera commissioned specifically for television?commissioned specifically for television?

Hint A: It’s not Hint A: It’s not Amahl and the Night VisitorsAmahl and the Night Visitors

Quiz 5 prize:Quiz 5 prize:PanasonicPanasonicAG-HSC1AG-HSC1

11stst Pro AVCHD Pro AVCHDcamcordercamcorder

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 55

The Basics – Part IIIThe Basics – Part III Speakers: Send presentations to Eileen or Speakers: Send presentations to Eileen or

Max for posting (Max is at the computer)Max for posting (Max is at the computer) No recording pleaseNo recording please Door prizes Friday afternoon – be there!Door prizes Friday afternoon – be there!

Quiz 5 prize becomes a door prize if not wonQuiz 5 prize becomes a door prize if not won Pioneer DVR-57H DVD player w/TiVoPioneer DVR-57H DVD player w/TiVo Samsung DTB-H260F 5Samsung DTB-H260F 5thth-gen ATSC/QAM STB -gen ATSC/QAM STB

(2)(2) Pinnacle PCTV HD PRO Stick ATSC receiverPinnacle PCTV HD PRO Stick ATSC receiver Extreme HD 4x1 HDMI switchExtreme HD 4x1 HDMI switch(above prizes gathered by Peter Putman) (above prizes gathered by Peter Putman) Sony BPDS300 Blu-ray HD disc playerSony BPDS300 Blu-ray HD disc player

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 66

The Basics – Part IVThe Basics – Part IV Be nice!Be nice!

Mobile communications devices on vibrateMobile communications devices on vibrate Take all calls and conversations outside the Take all calls and conversations outside the

roomroom Please fill out evaluations; survey link Please fill out evaluations; survey link

laterlater Presentations link: Presentations link:

http://www.hpaonline.com/mc/page.do?http://www.hpaonline.com/mc/page.do?sitePageId=62935&orgId=hopa sitePageId=62935&orgId=hopa Helpful Hint: Go to the HPA website, click on a Helpful Hint: Go to the HPA website, click on a

page, and replace the number with 62935page, and replace the number with 62935

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 77

HD Technology Year in HD Technology Year in ReviewReview

22nd annual “This Is the Year of HDTV”22nd annual “This Is the Year of HDTV” more HDTV displays sold than ever beforemore HDTV displays sold than ever before more HDTV programming than ever beforemore HDTV programming than ever before

Then again, in the U.S.:Then again, in the U.S.: last year “>10:1 non-HD vs. HD home last year “>10:1 non-HD vs. HD home

screens;” this year “majority of Super Bowl screens;” this year “majority of Super Bowl viewers watched HD”viewers watched HD”

press bridges (pool feeds):press bridges (pool feeds): analog NTSC (digital component introduced in 1981)analog NTSC (digital component introduced in 1981) mono (stereo TV sound introduced in 1984)mono (stereo TV sound introduced in 1984) 4:3 (16:9 introduced in 1985)4:3 (16:9 introduced in 1985)

Things take timeThings take time

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Maybe this Maybe this waswas the year of the year of 3-D3-D

DolbyDolby3D3D

MahmoudMahmoudAhmadinejadAhmadinejadlast weeklast week

DefiniteDefinitebox-officebox-office

improvementimprovement

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Acquisition: Europe Is Acquisition: Europe Is BiggerBigger

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CamerasCameras SmallerSmaller Canon PowerShot TX1Canon PowerShot TX1 Aiptek A-HD Aiptek A-HD Silicon Imaging SI-2K MiniSilicon Imaging SI-2K Mini

Wrong formatWrong format SI-2K, SI-2K Mini, Modula, i-MovixSI-2K, SI-2K Mini, Modula, i-Movix

Super 35 – 31.1 mm Super 35 – 31.1 mm ØØ2/3-inch video – 11 mm 2/3-inch video – 11 mm ØØ APX – 24.6 mm APX – 24.6 mm ØØ

16:9 – 20 mm 16:9 – 20 mm ØØ

HD camcorderHD camcorder$499 list price$499 list price

$169$169listlist

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Chromatic Aberration Chromatic Aberration CorrectionCorrection

Panasonic using LUTs with lens dataPanasonic using LUTs with lens data

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1212

Audio AcquisitionAudio Acquisition

Is 5.1-channelIs 5.1-channelcamcordercamcorderpickup apickup agood idea?good idea?

AudioscopeAudioscope

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1313

StorageStorage FlashFlash

Sony-SanDisk SxS ExpressCardSony-SanDisk SxS ExpressCard Ikegami-Toshiba GFCamIkegami-Toshiba GFCam

Maxell SVODMaxell SVOD optical minus protective layersoptical minus protective layers

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1414

ProcessingProcessing Compression:Compression: Apple ProRes 422, AVC Intra, Dirac, Kulabyte/VP6Apple ProRes 422, AVC Intra, Dirac, Kulabyte/VP6

Final Cut Studio 2:Final Cut Studio 2: Color, Soundtrack 2, Motion 3, SmoothCam, FCP 6, Color, Soundtrack 2, Motion 3, SmoothCam, FCP 6,

etc.etc. All-in-One: GV Indigo, Broadcastpix SlateAll-in-One: GV Indigo, Broadcastpix Slate Multiviewers: router, graphicsMultiviewers: router, graphics Image Stabilizers: Apple, For-AImage Stabilizers: Apple, For-A Upconverters: Syntax, QuasarUpconverters: Syntax, Quasar File-based: DP600, Alchemist, QuiCFile-based: DP600, Alchemist, QuiC HD frame-rate conversion:HD frame-rate conversion:

VC39, FRC-7000, Alchemist, Cifer, LB-201VC39, FRC-7000, Alchemist, Cifer, LB-201 ScriptSync, Junger Level Magic, Sony Cell, Tiffen ScriptSync, Junger Level Magic, Sony Cell, Tiffen

DfxDfx

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DistributionDistribution Cellular camerasCellular cameras Mobile:Mobile:

A-VSB, MPH, FLO, DVB-H, etc.A-VSB, MPH, FLO, DVB-H, etc. Cinema live:Cinema live:

not a new idea, but 11not a new idea, but 11thth highest wknd highest wknd grossgross

Harris OFI-20BHarris OFI-20B

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1616

PresentationPresentation

OLED productOLED product Humongous plasmaHumongous plasma Non-headphoneNon-headphone

headphonesheadphones

150-inch 4096x2160150-inch 4096x2160

Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1717

We’ve come a long wayWe’ve come a long wayin 120 yearsin 120 years

Questions?Questions?