History • The most successful Slimming Center • First established in Switzerland • Network of 60 centers in Switzerland and United Kingdom • Network of 14 centers in Asian markets • Marie France Thailand was established in 199 4 - Seventeen centers in Bangkok and provincial areas
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History
• The most successful Slimming Center• First established in Switzerland• Network of 60 centers in Switzerland and United
Kingdom • Network of 14 centers in Asian markets• Marie France Thailand was established in 199 4
- Seventeen centers in Bangkok and provincial areas
Centers in ThailandBangkok
· Central City, Bangna · Future Park, Rangsit· Central Plaza, Lardprao · Liberty Square, Silom· Central Plaza, Pinklao · Emporium Tower· Central Plaza, Ramonthra · The Mall, Bangkapi· Central Plaza, Praram III · Fashion Island· Central Plaza, Praram II · Central World · Central Pinklao Tower
Provincial Areas · Central Airport Plaza, Chaing Mai · Pacific Park, Sriracha
· Central Festival, Phuket · Diana Department, Hat Yai
unique selling point
• Top shelve of the business with high reputation and market share
• Focus on slimming and weight management with professional assistance
• No dieting, relying on pills, or intensive exercises• More than 60 slimming programs• Detailed consultation from nutritionists and medical
staffs
Public Relations• Does not have in-house PR department• Miss Sasiwee Suetrong: General Manager
- responsible in making decisions about PR programs
• Marie France hires outside PR company
Kith & Kin Communication and Consultant
- good partnership working style
- professional in news release
why PR is important ?• No less important than other departments• While other departments look after what goes on
inside the company, PR work toward cooperating the company with the publics
• PR save the image of the company• Keep good relationship between the company and the
publics
Why outside PR company is better ?
• More professional in handling public relations work • Marie France is able to focus on its core principle;
slimming• Work as covers for the company in time of crisis
Public Relations objective
• To build brand awareness and recognition• To create good relationship between the company and
the media, and the mass publics, especially customers • To build good image of the company in peoples’ minds• To stimulate sale levels
Target Publics
• Customers
- Premium Customers: Working women
- Year 2004: Pregnant women
- Year 2005: Undergraduate students
- Year 2008: General mass people
History of Kith & Kin Communication and consultant
• Established in 1995 by Miss Supaluck Tanthapichat; president and managing director
• of the company • Focus on public relations and
services on the organization image
Kith & kin role• To provide public relations counseling and conduct
public relations work through domestic media • To handle public relations through foreign media or
networks
Kith & kin Potential • A Thai-owned company • With experienced and professional team • Offensive and defensive management to keep up with
the situation and opportunities • To assign media to suit target audiences • To join efforts in order to ease crisis • To offer recommendations and join supplementary
activities
Kith & kin Potential • To work closely and continuously with full
responsibilities • To cooperate and to organize the conference and
seminar • To produce all kinds of media• To provide and purchase newspaper space and
electric media's time
Kith & kinScope of Public Relations services
through Domestic Media • To work out plans in accordance with objectives • To implement the plans to achieve the goal • To assign media of all forms to suit target audiences • To produce news information and special scoops for
presentation• To coordinate and hold meetings with members of the
mass media to boost relations and create better understanding with them
Kith & kinScope of Public Relations services
through Domestic Media
• To follow up on the response of the media after releasing news and information
• To provide clarification and correct inaccurate news or false reports
• To summarize and assess each situation appropriately • To arrange files on achievements and impacts on a