1 Analyst Session Presentation Agenda – Monday, April 11 th Time Presenter Topic 12:15 - 12:45 pm Marie Wieck Helping Clients Transform for Growth Introduction, business strategy, divisional top-level points, revalidation from Impact Key Note. Momentum/update with results, investments, competitive differentiation. Customer validation. 12:45 - 1:15 pm Beth Smith New Capabilities for the Agile Enterprise New product capabilities that enable IT organizations to address today's requirements for agility, integration and scalability. WebSphere product directions, key product announcements for Application Infrastructure, Connectivity, and Business Process. 1:15 – 1:30 pm Marie Wieck and Beth Smith Joint Q&A 1:30 - 2:00 pm Break 2:00 - 2:45 pm Don Boulia Cloud Update Update on overall IBM Cloud story and strategy. Highlighting new function of application and database deployment capabilities, image management, and cloud capabilities built on SOA. Demo 2:45 - 3:15 pm Jerry Cuomo, Phil Gilbert, Rob High Q&A on WebSphere, BPM, and Cloud 3:15 - 3:30 pm Break Transition to Exec 1:1s; Impact Breakouts 3:30 - 5:00 pm AIM Executives Exec 1:1s 6:30 – 9:00 pm AIM Executives Analyst Reception
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Analyst Session Presentation Agenda – Monday, April 11th
Time Presenter Topic
12:15 - 12:45 pm Marie Wieck Helping Clients Transform for Growth
Introduction, business strategy, divisional top-level points, revalidation from Impact Key Note. Momentum/update with results, investments, competitive differentiation. Customer validation.
12:45 - 1:15 pm Beth Smith New Capabilities for the Agile Enterprise
New product capabilities that enable IT organizations to address today's requirements for agility, integration and scalability. WebSphere product directions, key product announcements for Application Infrastructure, Connectivity, and Business Process.
1:15 – 1:30 pm Marie Wieck and Beth Smith Joint Q&A
1:30 - 2:00 pm Break
2:00 - 2:45 pm Don Boulia Cloud UpdateUpdate on overall IBM Cloud story and strategy. Highlighting new function of application and database deployment capabilities, image management, and cloud capabilities built on SOA. Demo
2:45 - 3:15 pm Jerry Cuomo, Phil Gilbert, Rob High
Marie Wieck GM WebSphere, IBM Software GroupBeth Smith VP WebSphere, IBM Software Group
April 11, 2011
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IBM's statements regarding its plans, directions, and intent are subject to change or withdrawal at IBM's sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
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70% of organizational transformations fail
And It Doesn’t Come Easy
Source: Managing Change: Winning Hearts and Minds, Harvard Business Review 2009
Transformation Is Not Optional…
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Dynamic partner and supplier channel
relationships
Empowermentthrough social media,
mobile access & cloud
Sky high consumer expectations around products and services
Velocity of Business Change
FromYears
To Months
To Days
To Hours / Minutes
New business models
Employees empowered at the edge of your business
Change is the New Normal
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As CEOs turn attention to growth, a significant number said their success depends on doubling revenue from new sources over the next five years
Source: Capitalizing on Complexity: IBM CEO Study 2010
AutoLOB
Life Insurance
LOB
HomeLOB
Insurance Carrier
Agents & Producers
Partners &Re-insurers
InternalEmployees
Consumers
Outsourced/BPO
ServiceProviders
Financial Institutions
3rd PartyServices
Gov’t Agencies
Consumers
Mobile
Web
Gov’t Oversight
A Culture of Adaptability is Needed…
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Launched new insurance services 50% faster
Doubled market share to become #4 provider in India
Optimized processes to fund new growth and react quickly to new opportunities
…To React Quickly and Capitalize on Change
“My job was to inspire people to think differently” Mohan Chandrasekaran
CTO, Reliance Life Insurance
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Agile Businesses Achieve:10% -15% higher margins
Up to 5% faster revenue growth13% - 38% higher capital efficiency
“Change is a threat when done to me, but is an opportunity when done by me”
- Rosabeth Moss KanterSeven Truths about Change to Lead By and Live By, HBR 2010
Agility requires: Transforming processes and decisions for growth Rapid, adaptable integration Unbounded applications Flexible and efficient infrastructure
Transform for Growth
Source: BTM Business Agility Index, BTM Corporation 2010
Cloud platform and application virtualizationElastic cachingApplication optimizationApplication foundationTransaction processing
MessagingIntegration foundationB2B integrationCloud integrationManaged file transfer
Process discovery and designProcess automation and integrityBusiness monitoringDecision managementAdvanced case managementIndustry process accelerators
Cross-channel campaign managementMarketing resource managementOnline media optimizationMarketing analytics
Commerce
Application Infrastructure Connectivity and
Integration
Business Process Management
Enterprise Marketing Management
Our Customers Achieve Business Agility Through Business Integration and Optimization Capabilities
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IBM Is Continuing to Help Customers Transform
New Delivery Models: Mobile, Cloud, Appliances
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Methodology Accelerators Architecture
Collaboration
Analytics
Events
Information
Monitoring
Content
Rules
Process
• Describes a business design
• Drives greater collaboration between business and IT
• Leverages enablers to maximize business value
Language of Business Design
IBM Helps Align Business and IT for Repeatable and Scalable Success
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Design and Optimize Leverage and AssembleEngage and Assess1 2 3
Business Agility Assessment
Goal Capability Model
Roadmap
Business Entity Lifecycle Model
Business Entity
Lifecycle Prototype
Process and Capability Model
Variations Model Decision
Map
Solution Architecture Model
Implementation Plan
Process BlocksArchitectural Decisions
• Conduct business agility assessment
• Define agility goals• Scope process, lifecycle or
domain• Develop roadmap
• Model business entities and lifecycle
• Identify points of agility required in the lifecycle
• Develop architecture model annotated with agility enablers
• Make architectural decisions and identify process optimization building blocks
• Develop implementation plan
Services Offerings and Roadmaps Help Customers Achieve Better Business Outcomes
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Customers Gain Understanding to Jumpstart and Accelerate Transformation with Industry Capabilities and Expertise
Mentoring and Expertise in over 20 Industries– Models– Templates– IBM BPM Industry Packs
Frameworks
Accelerators for Deployment
Telecom Government HealthcareRetail Electronics Banking
“This agreement means IBM is taking a lead role in a project that will help to build a more productive, innovative and prosperous Australia” Australia’s National
Broadband Network
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2011 CRN Channel
ChampionIBM #1
Middleware
Partner Ecosystem Enriches IBM Solutions
Partner generated WebSphere revenue grows 20% YtY
Partners contributed 30% of 2010 WebSphere revenue
Partner-led opportunities increased 36% YtY through co-funded marketing
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Our Customers Are Developing a Culture of Adaptability as Their Key Asset In Order to Transform and Grow
Scaling business model innovations to reach new customers
Launched two new strategic products in parallel – concept to implementation – in less than 12 months
New Autograph BrandNew Ritz Carlton Rewards
“Taking advantage of opportunities and constantly changing has been a major part of our culture.”
J.W. Marriott, Jr.Chairman and Chief Executive
Officer, Marriott International
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Our Customers’ Success Drives Our Results
Market Momentum and Global Reach: WebSphere Q4 2010 revenue grew 32% YtY 6 straight quarters revenue growth 13% and higher 9 straight quarters of market share gains 40 innovation centers and 80 labs in 32 countries 30,000 business partners
Nearly 80% of all transactions go through WebSphere software
Transaction ProcessingCICS
1969
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4.5 M client transactions managed per business day in the IBM Cloud8,000 Appliances
SOA and BPM2005
Integrated Platform to accelerate
client success
2011
$5 Trillion worth of application investments currently reside on IBM systems and software
7,000+ SOA Customers 8,000+ SOA Partners5,000+ BPM Customers 2,000+ BPM Partners
MessagingMQ
1993
Web Transaction ProcessingWebSphere
Application Server
1998More than 100,000 companies worldwide use WebSphere
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Extend applications to the edge with mobile, cloud,and application optimization initiatives
Fast, flexible, and reliable accessacross the enterprise and beyond
Transform processes and decisions for agility
WebSphere: Enabling the Agile Enterprise
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Extend applications to the edge with mobile, cloud,and application optimization initiatives
Fast, flexible, and reliable accessacross the enterprise and beyond
Transform processes and decisions for agility
WebSphere: Enabling the Agile Enterprise
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IBM Offers a Broad Portfolio of BPM Capabilities
Rules
Information
Collaboration
Content
AnalyticsMonitoring
Events
ModelingOptimizationAutomation
Portfolio Entry Points
Process discovery and compliance
Process automation and integration
Business monitoring
Decision management
Advanced case management
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Visibility
Simplify operations and improve customer experience.
Easy to engage all process participants, powerful enough for mission critical processes
Centralized visibility and control
Empower knowledge workers with real time analytics to
optimize business processes
SimplicityScale smoothly and easily from
initial project to enterprise-wide program
Power
Governance
Deliver on Your Business PromisesReduce complexity, automate processes and boost productivity
Achieve consistency and repeatability to ensure processes execute as designed
Share life-cycle management of process applications across your business and IT functions
212121
Powerfully Simple Process ImprovementIBM Business Process Manager V7.5
Unified BPM platform combines the simplicity of Lombardi Edition experience and the power & scalability of WebSphere Process Server.
Process Center and asset repository provides maximum collaboration & governance required to scale up your BPM program.
Single product with multiple entry point configurations and deployment options for companies & programs of all sizes.
IBM Process Manager 7.5 highlights
WebSphere Lombardi Edition & WebSphere Process Server compatibility ensures preservation of your BPM investments to-date
WPS customers can tap into easy-to-use design, playback, rapid deployment, and optimization capabilities
WLE customers can extend with SOA-based process automation, enterprise integration, and high reliability
IBM Case Manager tasks can initiate IBM BPM processes. Integration Designer can generate appropriate source artifacts and invocation scripting
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Document and Run Processes in the CloudIBM Blueworks Live
Simple process discovery, documentation and lightweight process execution
On demand SaaS offering, with rich collaboration and social capabilities
Increases business agility and improves the way customers work: Tens of thousands of customers Over 200,000 processes mapped Customer renewals > 92%
IBM Blueworks Live highlights
Ensure consistency of terms across processes by managing definitions in a Glossary
Communicate and present process flows through playbacks
New templates, from simple process automation to complete “Account Opening” process
Blueprints can be exported to IBM BPM 7.5
“We now have tools to map out, study and improve all of our processes. They
are user friendly and logical. I’m excited that we’ve embraced the BPM
technology and culture that supports the way we want to manage our
business.”- Lateca Fields, Business Analyst
Lincoln Trust
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Automate,Govern & Improve Operational Decision-MakingWebSphere Decision Server
Automate precise, context-specific decisions through a unified Event Processing and Business Rules offering
Modernize legacy applications by mining and migrating business rules using Rational tools
Easily augment rule based decisions withpredictive knowledge from SPSS
IBM WebSphere Decision Server highlights
Extends JRules Integration for Predictive Analytics to support PMML-based import of analytic models as decision tree rulesets
New rule mining capability in Rational Asset Analyzer v6.0 enables identification, analysis and extraction of business rules in legacy applications for centralized management in the WebSphere ILOG BRMS
Improved performance and availability of business events using HTTP, JMS, SOAP integration connectors by leveraging WebSphere Application Server
24 Agile, Flexible Solution Platform Simplifying the
Delivery of Solutions with IBM Case Manager
Agile/ flexible platform that can be leveraged across operational departments or agencies –reduces costs/ promotes best practices
Lower the barriers to delivering solutions and effecting change in organizations - business users can design and deliver solutions
Leverage current investments –easily integrate with existing processes and include information from content repositories
Enables invocation of an IBM BPM process from an ICM Case Task to support scenarios where process orchestration is needed
Have the right information at the right time to make better decisions
Optimize processes by extracting unique insight from unstructured information
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End-to-End Real Time Visibility with Business Activity Monitoring with IBM Business Monitor v7.5
Provides visibility into real-time, end-to-end business operations,
transactions, and processes to increase revenue, lower costs, and
improve service
Increases ROI through real time operational visibility and low implementation costs
Enterprise mobility enables views of KPIs, metrics, and alerts through Web interfaces, mobile devices, and corporate portals.
What’s new?– Fully integrated Cognos Business
Intelligence Server 10.1 for analysis and reporting on historical data
– Built-in tools and runtime support for integrated Business Activity Monitoring of IBM Business Process Manager
– Fine-grained security to enable or prevent anyone to see a wide range of information depth or detail
– Enhanced business user customization of data filtering, dashboard controls & reports, and alerts
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Extend applications to the edge with mobile, cloud,and application optimization initiatives
Fast, flexible, and reliable accessacross the enterprise and beyond
Sterling B2B IntegratorWebSphere DataPowerWebSphere Transformation ExtenderWebSphere Cast Iron
WebSphere Cast Iron LiveSterling B2B Collaboration NetworkSterling B2B Integration Services
Within the enterprise
Rapidly Connect Applications and Services
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Accelerate SOA Deployments With a Prescriptive SolutionWebSphere Enterprise Service Bus Registry Edition V7.5
Combines an ESB, a service registry and a repository for accelerated SOA success
Integrated, interactive, and visual development and deployment experience
Increases visibility with an established catalog of services
Promotes fast ROI by tracking service usage
Prescriptive guidance: IBM ESB and Connectivity Patterns Wiki WESB Development Guide
WESB Registry Edition 7.5 highlights
Business spaces for SOA users supports• service registration, mediation policy configuration, system health and service traffic monitoring,
visualizing reuse and impact of SOA projects
Scriptable ESB through newly exposed textual mediation flow format New SLA endpoint lookup primitive More powerful transformations with XSLT2
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Simplified Integration and SOA Deployment with Purpose-Built DataPower Appliances
WebSphere DataPower XI52 and XB62:
New modular design lowers TCO by efficiently easing delivery of additional hardware features
Enhanced WSRR subscriptions for WSDL and WS-Policy Support for ebXML CPPA v2.0 (XB62 only) Enhanced MQ File Transfer Edition integration and transaction visibility (XB62 only)
WebSphere Appliance Management Center V4.0: Simple Multi-box Management for DataPower Appliances Single, pre-configured console to efficiently manage configurations, clusters of
DataPower appliances, firmware deployments, and monitor the health of DataPower devices
WebSphere DataPower XI50z: Acts as a bridge for distributed and System z platforms by offering built-in, message-
level security alongside swift and flexible integration with any-to-any transformation between disparate message formats
Simplifies, governs, and enhances the network security for XML and Web Services Monitoring of hardware with “call home” for current/expected problems Integrated zManager management to simplify control and operations
Easier migrations with less risk of downtime, through improved automation and tools, including a no-charge migration toolkit for version to version migration and competitive migrations
WAS V8 highlights
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Public Cloud Private Cloud
Bring the Power of WAS to Connected Devices with WAS Feature Pack for Web2.0 and Mobile
IBM WAS Feature Pack for Web 2.0 and Mobile• New Toolkit for extending existing applications and building new riche
AJAX and mobiles versions easily
• Browser based app support for popular Smart Phones and Tablets, including their respective look and feel
• Cross device support for desktop and mobile web applications
• Rapid delivery of outstanding user experiences through innovative user interface services
• Supports WAS 6.1, 7.0, 8.0 and WAS CE
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Transformation for Growth Means Redefining IT Boundaries
Public Cloud Private Cloud
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Public Cloud Private Cloud
Gain Control of Enterprise Applications with Edge Optimizations
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Public Cloud Private Cloud
Easily Scale-Out Business Critical Applications for Continuous Availability with DataPower XC10 Caching Appliance
WebSphere DataPower XC10 V2• Expands to any client with HTTP capabilities including PHP and .Net
• Larger cache capacity, with 240 GB available for customer data
• Next generation hardware Platform (9005) for enhanced performance
• Integrates with WebSphere DataPower XI50 and XI52
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Public Cloud Private Cloud
Accelerate Traffic Beyond the Edge of the Enterprise with DataPower
WebSphere DataPower Edge Appliance XE82Coming soon, with intent to deliver:
• Intelligent load-balancing and security that includes AAA security and intelligent routing
• Edge acceleration that leverages security tokenization, load and cache optimization
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Public Cloud Private Cloud
Accelerate Applications Hosted in the Enterprise to Internet Based Users Around the Globe
WebSphere Application Accelerator for Public Networks• Managed service offering to accelerate delivery of Internet web
applications to the edge of the public network
• Improves availability of user applications over the Internet
• Enhances application security against Internet threats
• Supports consolidation by providing an in-network dynamic load capacity
• Works with DataPower appliances with Application Optimization option
Based on:
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Public Cloud Private Cloud
Accelerate Applications Hosted in the Enterprise to Internet Based Users Around the Globe
WebSphere Application Accelerator for Public Networks• Managed service offering to accelerate delivery of Internet web
applications to the edge of the public network
• Improves availability of user applications over the Internet
• Enhances application security against Internet threats
• Supports consolidation by providing an in-network dynamic load capacity
• Works with DataPower appliances with Application Optimization option
Based on:
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WebSphere Application Accelerator for Hybrid NetworksComing soon, with intent to deliver:
Managed service intended to provide gateway service for enterprise network access to accelerated SaaS and public cloud applications
• Appliance-based proxy gateway
• Consolidated traffic for centralized security policy management
• Enhances application availability over uncontrolled internet channels
• Increases performance for external applications access by enterprise users
Based on:
Public Cloud
Accelerate Public Cloud and SaaS Applications to Enterprise Network Users
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Extend applications to the edge with mobile, cloud, and application optimization initiatives
Application Infrastructure
Fast, flexible, and reliable access across the enterprise and beyond
Connectivity and Integration
Transform processes and decisions for agility
Business Process Management
Key IBM Announcements in Support of Business Agility
• IBM Business Process Manager v7.5• IBM Blueworks Live• IBM Method for Business Process Optimization• IBM Business Monitor v7.5• WebSphere Decision Server Feature Pack for