Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars New Demographics Promote Housing Recovery! Turn on your computer speakers REMAX.com Margaret Kelly
Margaret Kelly – New Demographics Promote Housing Recovery
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New Demographics Promote Housing
Recovery!
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REMAX.com
Margaret Kelly
Margaret Kelly – New Demographics Promote Housing Recovery
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Margaret Kelly – New Demographics Promote Housing Recovery
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Your Hosts:Debra Helleren& Mel McMurrin
Margaret Kelly – New Demographics Promote Housing Recovery
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Margaret KellyREMAX.com
CEO of RE/MAX Board of Directors of the Kansas City Federal Reserve Bank, Denver Branch. Top 100 Most Influential Real Estate Leader 2009 Real Estate’s 25 Most Influential Thought Leaders 2006 Guest Anchor – CNBC’s “The Call” Guest Appearances on CNBC,CNN & Bloomberg International Women’s Forum
Margaret Kelly – New Demographics Promote Housing Recovery
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Today’s Market
Margaret Kelly – New Demographics Promote Housing Recovery
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Total Loan Balance Resets
20
15
10
5
01/1/2006
1/1/2008
1/1/2010
9/1/2012
Option ARM
Alt A Prime Subprime We are here
Source: T2 Partners, LLC
Margaret Kelly – New Demographics Promote Housing Recovery
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Recessions and Home Sales
Margaret Kelly – New Demographics Promote Housing Recovery
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National Housing Report2012 Housing Recovery is RealShrinking Inventory Reducing Sales September
2012
San Francisco 1.3
Denver 2.6
Orlando 2.6
Detroit 3.0
Washington, D.C. 2.8
Months Supply of InventoryAverage = 5.5 months
Margaret Kelly – New Demographics Promote Housing Recovery
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What’s Ahead?
Margaret Kelly – New Demographics Promote Housing Recovery
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Challenges to Recovery
Uncertainty Recession in Europe Unrest in Middle East “Fiscal Cliff” -Tax Increases -Spending Cuts Mortgage Debt Relief Act
Margaret Kelly – New Demographics Promote Housing Recovery
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Distressed Properties
4 Million down 4 Million to go
Margaret Kelly – New Demographics Promote Housing Recovery
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Investors
20% of buyers are investorsInvestors buy 56% damaged REOs77% are cash deals
Margaret Kelly – New Demographics Promote Housing Recovery
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Investors
$82 Billion in sales24% increase (YOY)Average home price $250,000Investing in FL, CA, AZ, TXChinese investorsGlobal.remax.com
Source: National Association of REALTORS®
Margaret Kelly – New Demographics Promote Housing Recovery
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Household Growth has Yet to Stage a Strong Recovery Annual Household Growth (Millions)
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Brought to you by:
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Social Prospecting Lead Hub Email Campaigns Log in Once –
Access Everything iGoogle-like CRM
dashboard
888-510-8795 Email: [email protected]
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from Homes.comSearch Impact!!
25% off
WEBINAR SPECIAL*
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ranking.
Call: 866-697-3308
*Offer expires Friday Oct 26!
Margaret Kelly – New Demographics Promote Housing Recovery
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Killer Strategies to Kick Your Business Into
Overdrive for 2013! Jack Cotton & Michael Maher
Sign-up: SecretsWebinars.com
Wed, Dec 5th
Margaret Kelly – New Demographics Promote Housing Recovery
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Using Google, Facebook and Yelp to Maximize & Protect Your Online Reputation
with Joe Sesso
Margaret Kelly – New Demographics Promote Housing Recovery
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.com/HomesConnect
Margaret Kelly – New Demographics Promote Housing Recovery
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Building Your Customer Base
Margaret Kelly – New Demographics Promote Housing Recovery
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Generations
Matures Baby Boomers Gen X Gen Y -
Millennials
Margaret Kelly – New Demographics Promote Housing Recovery
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Matures
Personal visits Phone calls
1909-1945Age 66+
35 Million PeopleCommunication/Technology
Margaret Kelly – New Demographics Promote Housing Recovery
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Baby Boomers
Face-to-facePhone callsEmailTexting
1946-1964Age 47-65
80 Million PeopleCommunication/Technology
Margaret Kelly – New Demographics Promote Housing Recovery
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Gen X
EmailTextingTweetFacebookVideo
1965-1979Age 32-46
48 Million PeopleCommunication/Technology
Margaret Kelly – New Demographics Promote Housing Recovery
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Gen Y Millennials
TextingTweetFacebookVideo
1980-1995Age 16-31
74 Million PeopleCommunication/Technology
Margaret Kelly – New Demographics Promote Housing Recovery
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Adapting for SuccessEstablishing Trust
Margaret Kelly – New Demographics Promote Housing Recovery
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Opportunities
Low interest ratesLow pricesPopulation growthHousehold formationImmigrationRenter demandInvestors
Margaret Kelly – New Demographics Promote Housing Recovery
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Question & Answer
Send questions for Margaret via “Q and A” widget on
the left.
Don’t see widget? Click red “Q and A”
icon
Margaret Kelly – New Demographics Promote Housing Recovery
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from Homes.comSearch Impact!!
25% off
WEBINAR SPECIAL*
Expand your online presence and social reach. Protect your online reputation and search engine
ranking.
Call: 866-697-3308
*Offer expires Friday Oct 26!
Margaret Kelly – New Demographics Promote Housing Recovery
Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars
.com/HomesConnect
Margaret Kelly – New Demographics Promote Housing Recovery
Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars
Killer Strategies to Kick Your Business Into
Overdrive for 2013! Jack Cotton & Michael Maher
Sign-up: SecretsWebinars.com
Wed, Dec 5th
Margaret Kelly – New Demographics Promote Housing Recovery
Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars
Using Google, Facebook and Yelp to Maximize & Protect Your Online Reputation
with Joe Sesso
Margaret Kelly – New Demographics Promote Housing Recovery
Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars
People Search Google First
Margaret Kelly – New Demographics Promote Housing Recovery
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Could This Be a Problem?
Margaret Kelly – New Demographics Promote Housing Recovery
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Are You Checking Your Reviews
Margaret Kelly – New Demographics Promote Housing Recovery
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Do You Have Social Influence?
Margaret Kelly – New Demographics Promote Housing Recovery
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What’s Your Online Reputation? It is the sum of your business visibility + reviews
Margaret Kelly – New Demographics Promote Housing Recovery
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*TMPDM/com Score Study, Local Search Market Share (2009)
Local Traffic TrendsLocal Intent, Local Traffic, Local Business
Margaret Kelly – New Demographics Promote Housing Recovery
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Where is your business listed online?
Have you entered a Google places listing for your business? Are you seen as an authoritative
and helpful business online?
Local Traffic – Where do I Start?
Margaret Kelly – New Demographics Promote Housing Recovery
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How can you improve your online presence?
The Ultimate Online Brand-Building Strategy
Margaret Kelly – New Demographics Promote Housing Recovery
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Local Business Reviews Public reviews build trust 70% of local consumers trust
online business reviews - *2010 Bright Local Survey
Think of reviews as “Testimonials 2.0” 87% of buyers would probably recommend
their agent to others- *NAR 2010 Profile Of Home Buyers and Sellers
Reputation was the 2nd most important factor when choosing an agent- *NAR 2010 Profile Of Home Buyers and Sellers
Margaret Kelly – New Demographics Promote Housing Recovery
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Step 1: Reputation Management
Maximizing Your Online Presence
and Reputation
Margaret Kelly – New Demographics Promote Housing Recovery
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Where is your business listed? Start with Google Local, Yahoo! Local and Bing Local
Margaret Kelly – New Demographics Promote Housing Recovery
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Where is your business listed? Get listed where you need to be seen!
Margaret Kelly – New Demographics Promote Housing Recovery
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Step 2: Social Media – Get it Going!
Margaret Kelly – New Demographics Promote Housing Recovery
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48% of buyers were referred by a friend, neighbor or relative.
*2010 NAR profile of Buyers and Sellers
More than 1/3 of U.S. residents are on Facebook- *Source: Mashable.com
90% of people trust the recommendations of their Facebook friends- *Source: SocialCommerceToday.com
Are you taking advantage of social media?
Social Media
Margaret Kelly – New Demographics Promote Housing Recovery
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Build a Facebook page for your business
Improve/Develop your Facebook page
As Admin we will post to your page on a regular basis
Social Media Assistance
Increase “engagement” Gain Influence Create Referral opportunities
Margaret Kelly – New Demographics Promote Housing Recovery
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Locally Relevant Posts Creates Cross
Promotion Improves your social
influence
Our Neighborhoods
Margaret Kelly – New Demographics Promote Housing Recovery
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More “Impact” For Your Facebook Business Page
Margaret Kelly – New Demographics Promote Housing Recovery
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Step 3: Online Marketing
Where can you improve your
online presence?
Margaret Kelly – New Demographics Promote Housing Recovery
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Online MarketingOur tailored online marketing efforts will help you find your niche online
Margaret Kelly – New Demographics Promote Housing Recovery
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Community and promo video production Keyword Research SEO guidance and advice Meta-Titles and Descriptions
Marketing Tasks
Margaret Kelly – New Demographics Promote Housing Recovery
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Report # 1
Overview
Margaret Kelly – New Demographics Promote Housing Recovery
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Report #2 SEO & Web
Search
Margaret Kelly – New Demographics Promote Housing Recovery
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Report #3
Listings Analysis
Margaret Kelly – New Demographics Promote Housing Recovery
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Report #4 Social Media Report
Margaret Kelly – New Demographics Promote Housing Recovery
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Report #5 Website Analysis
Margaret Kelly – New Demographics Promote Housing Recovery
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Report #6 Reviews Analysis
Margaret Kelly – New Demographics Promote Housing Recovery
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Services
Margaret Kelly – New Demographics Promote Housing Recovery
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For More Information
Joe Sesso, Homes.comwww.joesesso.com
www.facebook.com/joesesso.edutainerwww.twitter.com/[email protected]
(561) 981-5966
Margaret Kelly – New Demographics Promote Housing Recovery
Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars
Social Prospecting Lead Hub Email Campaigns Log in Once –
Access Everything iGoogle-like CRM
dashboard
888-510-8795 Email: [email protected]
Margaret Kelly – New Demographics Promote Housing Recovery
Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars
from Homes.comSearch Impact!!
25% off
WEBINAR SPECIAL*
Expand your online presence and social reach. Protect your online reputation and search engine
ranking.
Call: 866-697-3308
*Offer expires Friday Oct 26!
Margaret Kelly – New Demographics Promote Housing Recovery
Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars
.com/HomesConnect