How To Get a GOLDMINE of Secrets · bestselling author and Emotional Freedom Technique (“Tapping”) expert , Margaret delivers high-impact transformation that clears the inner

How To Get a GOLDMINE of Secretsfrom your Perfect Customer

That Will Make Selling and MarketingSo Much Easier!

Big Money Payoff:• Tons of juicy marketing nuggets to use in: websites, blogs, books, videos, ebooks, interviews, create

classes/products/programs and course topics from the mouth of YOUR perfect customer. • Reveals what is in the minds of YOUR perfect customer: no guess work! • Enrolls raving fans who TRUST YOU! • Create compelling videos from these interviews that grab your perfect customer’s attention! • Test a new niche BEFORE you put your time and money into it.

BONUS: this conversation often leads to a sale!

Choose 5 people to interview who are your perfect customer (or maybe they are not, you will know at the end of the interview. Start with family and friends to warm up.)

1) Ask for the interview “Would you be willing to participate in a 20 min interview? I am looking to

understand my perfect customer better to serve them in the best and highest way and I really value your

opinion.” (Most people will be willing to help you.)

2) Tell them what you do (what problem you solve) and what your clients struggle with.

Example: Some of my perfect customers struggle with reaching their income goal (or weight loss goal, or want

a significant other). Ask: How important is it for you to solve this on a scale of 1-10? Then continue with the list

of questions...

All of the following questions are based on the problem you solve. Ask the questions and have a con-

versation, ask follow up questions to go deeper.

Interview questions:

What are your biggest challenges?

What worries you? What keeps you up at night?

What has been the cost for you to feel like this/not reach this goal/have this struggle?

What would you need to learn/know to get you there?

How motivated are you from 1-10 to do something about it?

How much are you willing to invest?

How much time would you be willing to put in to get there?

Tips: Take notes during the interview or record using a free conference line. Remember you are capturing juicy marketing nuggets in the words of your perfect customer.

The Wall Street Journal Calls her “The Wealth Manifestation Authority”! Margaret M. Lynch has x-ray vision for seeing the fears and limiting beliefs that keep success minded people limited in their money and personal power. An accomplished Success Coach, bestselling author and Emotional Freedom Technique (“Tapping”) expert , Margaret delivers high-impact transformation that clears the inner blocks to wealth and success and creates the “on-fire enthusiasm and charisma” that is key to skyrocketing wealth.

After 18 years of engineering management and winning top sales awards at Fortune 500 companies, she left corporate America and to live her passion. In less than 4 short years, Margaret created a million dollar business using the exact techniques she teaches. She brings her transformational work to thousands of people from all over the globe through her wildly popular coaching programs, live events, on-line videos (> 13,500 youtube subscribers) and through her newsletter which goes out to over 160,000 raving fans.

Margaret is the best-selling author of the highly acclaimed book Tapping Into Wealth (Penguin/Tarcher) and the Tapping Into Wealth Coach Certification Program that trains and certifies hundreds of coaches each year following Margaret’s method.

She is also the creator of the “Stand Out and Get Paid Like A Rock Star” marketing program and “The 7 Levels of Wealth Manifestation” program which has been featured in The Wall Street Journal, Boston Globe, Miami Herald, Houston Chronicle, San Francisco Chronicle, NBC, ABC, CBS News, FOX and CNN.

Margaret’s draws on her rich experiential and educational background to bring a down to earth practical balance to her teachings. She earned a Bachelor of Science in Chemical Engineering from Worcester Polytechnic Institute and certifications in both EFT (Gary Craig Certification) and Hypnotherapy. She is an accomplished professional speaker and member of the Association for Comprehensive Energy Psychology (ACEP).

For more information about Margaret’s transformational products and programs please visit www.MargaretMLynch.com.

ABOUT MARGARET LYNCH