Mapping the (Digital) Moral Domain: Using Mined Twitter data in investigating the Sociology of Morality with Undergraduates Dr. Brian Lowe, SUNY College at Oneonta Mr. James Greenberg, SUNY College at Oneonta Digital Sociology Mini- Conference (2016) @ The Eastern Sociological
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Mapping the (Digital) Moral Domain: Using Mined Twitter data in investigating the Sociology of Morality with Undergraduates
Dr. Brian Lowe, SUNY College at OneontaMr. James Greenberg, SUNY College at
Oneonta
Digital Sociology Mini-Conference (2016)@ The Eastern Sociological Society
Why Investigate the Sociology of Morality with Social Media?
• Objectives of introducing undergraduates to social media data gathering and analysis:
• Introduction to data-gathering • Hypothesis testing and theoretical application• Infusion of academic materials with unfolding events• Excellent grounds for exploring constructivism
Exploring Constructivism with Social Media
• Investigation of terminology used in primary sources
• Confronting the ambiguity in terminology used in social media
• Assessing apparent patterns in data
Case Study: Cecil the Lion• 13 July 2015: Cecil is killed near Zimbabwe’s Hwange National Park
• 28 July 2015: UK Telegraph identifies American Dentist Walter Palmer as hunter who killed Cecil
• Reaction in mass media and social media is swift