Map Making 101

Map Making 101Making Maps for Research and Advocacy

with HealthyCity.org

Information + action for social change

Lori ThompsonManager, Online & Digital

[email protected]

Taisha BonillaTraining & Communications

[email protected]

How to Participate Today

• Open and close your Panel

• View, Select, and Test your audio

• Type in a question at ANY time during the webinar. We will pause throughout to respond

• Everyone will receive an email within 24 hours with additional help tools and a link to a survey. Please fill out the survey with your feedback from this session

Healthy City is a program of

Advancement Project is a public policy change organization rooted in the civil rights movement. We engineer large-scale systems change to remedy inequality, expand opportunity and open paths to upward mobility. Our goal is that members of all communities have the safety, opportunity and health they need to thrive.

MissionHealthy City transforms how decisions are made by

creating innovative tools and methods that expose and resolve structural inequities

PurposeCommunities of every race and class have the

opportunities and resources they need to thrive

ValuesEquity

CommunityTransformation

Strengthen community voice and action

Increase resources in underserved communities of

color

Advance equitable public polices.

Fuel social change and empower communities!

HealthyCity.orgWebsite

Service Provider

Case Manager

Policy Advocate

Funder

Community Organizer

Researcher

Who Uses HealthyCity.org?

Grant Writer

What We Do

DIRECT TECHNICAL ASSISTANCE:

Work ON-THE-GROUND to develop targeted

research/policy strategies and web tools.

COMMUNITY RESEARCH LAB

Engages, trains, and provides tools for

community groups to lead and sustain action-oriented

research

ONLINE MAPPING TECHNOLOGYwww.HealthyCity.org

Today you will learn…

1. How maps are being used for research and advocacy

2. Considerations and best tips for creating effective maps

3. Key elements of map design and explore different mapping methods

How have you used maps

research and advocacy?

2:24 – 4:14

Map-Based Research

1. Help reveal larger place-based dynamics (that numbers by themselves cannot)

2. Support strategy through communicating patterns to a broad audience, clearly, quickly, and dramatically

3. Connect community knowledge and data to location

Why are maps important in research?

CHAT BOX: What are some other ways maps might be important in research?

How Can Mapping Inform Community Work and Strategies?

Organizations can use maps to:• Act on an issue

• Strategy: Community Organizing

• Strategy: Advocacy• Program planning

• Strategy: Grant Writing• Strategy: Outreach and

Engagement

Strategy: Community Organizing

Base-building and Mapping Community Surveys– Los Angeles, CA

Strategy: Advocacy

Public Awareness on Distribution of Healthy/ Unhealthy Food Resources – Los Angeles, CA

Strategy: Program Planning

Health Insurance Access– California

Koreatown City of Los AngelesPeople 161,732 3,944,951Area (sq mi) 3.79 480.63People per square mile 42,673.35 8,207.88Open Space (acres) 21.40 46,264.15People per Open Space acre 7,557.57 85.27African American or Black 4% 9%Asian or Pacific Islander 31% 11%Hispanic 58% 50%White 6% 27%Other 2% 3%Median Household Income ($) 29,387.98 55,589.59Families in Poverty 30% 19%

Koreatown and City of Los Angeles Park Space

Koreatown defined here as U.S. Census Block Groups whose centers are bounded by Beverly Blvd to the North, S Hoover Street to the East, W Pico Blvd to the South, and S Wilton Place to the West. Population, Ethnicity/Race, Median Household Income , and Families in Poverty data from Nielsen Claritas, Inc. 2009. Park/Open Space data from the California Protected Area Database v. 1.3. Area calculations performed with NAVTEQ 2009 shapefiles.

Strategy: Grant Writing

Funding for Parks – Los Angeles, CA

Map-Based ResearchQuestions?

Please enter your questions in the chat box

Map Design

Map DesignWhat do the following have in common?

• Cities, zip codes, census tracts, other geographies

• Streets, Freeways, other physical features • Labels• Legend• Mile Bar and North arrow• Descriptive Text

THINGS YOU SEE ON A MAP!!

Maps 101: What You See on a Map

• Titles & Descriptive Text

• Legend• Zoom options• Geographies

• Physical Features • Labels

• Source information

Four Keys to Creating Effective Maps

• Map Design

• Map Layout

• Map Publishing

• Map Analysis

Creating Effective Maps

Effective maps provide visuals that are:

• Relevant

• Easy to understand

• Dramatic

What: What is your research question?

What is the story you want to tell, the question you want to answer, or the issue you want to address?

Who: Who is your audience?

Community members? City officials?

When: Are you looking at an ongoing problem or one point in time?

Do you need a map with current or existing data?

How: How will you present this?

Report? Website? Community meeting? Public Hearing? Social Media?

Why: Why should the people you will present this to care?

Does your map inspire action?

So you want to make a map!?Some guiding key considerations…

Map Making 101: An example

Break your design into segments to make it organized and manageable

For example:

You work with a neighborhood coalition in Compton. Many of the coalition members are retired, long-time homeowners in the city. A measure on the upcoming local ballot proposes to benefit the community, but will significantly increase water costs for many of your members.

They want to raise awareness through door knocking and talking to other homeowners throughout the city on this measure that might greatly impact them.

Map Making 101: An example

Research Questions:

• Where do most homeowners in the City of Compton live?

• Where are the registered voters?• Where should we target outreach?• What outreach has already been done?

Map Making 101: An example

Data Needed:

• Owner-Occupied Housing Units• Registered voters

Feasibility:

• Data available publically available [on HealthyCity.org]

Map Making 101: An example:

Break your design into segments to make it organized and manageable!

For example:

Data: Point: Services: Organizational/Community Services: Political Organization, Participation, Legislative District

Data: Demographic: Population Characteristics• Layer 1: Owner-Occupied Housing

Data: Customized Data: Polling sites (XLS), Outreach events (XLS)

Data: Media: Photos of Voter registration, outreach

Let’s Design some Maps!

Maps 101: Types of Maps on HealthyCity.org

Point Maps Thematic Maps

Maps 101: Types of Maps on HealthyCity.orgWikimaps

English | Español

Types of Geographies on HealthyCity.org

Types of Geographies Available on HC.orgAddress/Intersection

Consolidated PrecinctCensus block groupCensus Tract ZIP CodeCity

Assembly District

Senate District

Congressional District

County

Region

Place Based Initiatives (including The California Endowment Building Healthy Communities and First 5 Los Angeles Best Start Communities)Los Angeles (and other Counties) Area Boundaries (including Service Planning Areas, L.A. County Health Districts, and LAUSD School Attendance Boundaries, Board of Supervisors, City Council)

• Over 2,500 variables!• Multiple years & levels available!

Data Name SourceSocial Services 211s

Public & Private Schools California Department of Education

WIC Agencies & Vendors Network for a Healthy California

Hospitals (OSHPD) OSHPD

Head Start Agencies California Head Start Association

Child Care Department of Social Services Community Care Licensing Division

Federally Qualified Health Centers (FQHC)

U.S. Department of Health and Human Services Health Resources and Services Administration

Alcohol Outlet Department of Alcoholic Beverage Control

Air Quality Data Environmental Protection Agency

Grocery Stores DeLorme Banks DeLorme Check-Cashing Businesses DeLorme

Snapshot of types of Services and Point Data available on

HealthyCity.org

Map Making 101: Mapping Methods on HealthyCity.org (Live!)

1. Point Map

2. Thematic Map

3. Point and Thematic Map

4. Customized Wikimap

Maps 101: Mapping Method #1

Please enter your suggestions in the chat box

Interactive demo: Creating a “Point” or “Thematic” Map on HealthyCity.org

1. Geography

2. Service Type

3. Demographic or other theme

Maps 101: Mapping Methods #2 & 3

Please enter your suggestions in the chat box

Interactive demo: Creating a “Point” and “Thematic” Map on HealthyCity.org

1. Geography

2. Service Type

3. Demographic or other theme

Wikimaps!A collaborative mapping tool on HealthyCity.org

that you can use to share and add

community knowledge, points, photos, and

videos.Participatory Asset Mapping Toolkit, Pg. 22

With Wikimaps, you can:

• Share with others to add points, data, and media.

• Create a story to share

• Print and share on Facebook and Twitter!

Maps 101: Mapping Method #4Interactive demo: Creating a Wikimap on

HealthyCity.org1. Start with w/ a scenario: You are a Community-Based

Organization soliciting feedback from community members, collecting data to upload onto a map that will be shared with public officials, foundations and decision-makers. For example: A community walk project where youth can upload photos and descriptions of their routes to school and document where they walk, play, and identify where there are unsafe areas, built environment that needs to be fixed/cleaned, etc.

2. Title & Description of Map

3. Fields for data collection

4. Point to drop or File to upload

5. Name of place, description and any media

Map Making 101: Best tips!

When mapping Thematic data, do not use more than 5 “classes”. The human eye cannot recognize that many colors at one time!

Use caution when you select your map color scheme. Certain colors mean specific things in cartography. Dark blue usually indicates water, vivid green tends to indicate trees and or green space. Bright red indicates danger and carries a negative connotation.

Map Making 101: Best tips!

Never use white/blank as a color for your data classifications. The only time white should be used is when you are indicating that there is “no data” or a “null value” for that area.

Make sure to have all basic map elements present on your map: Legend, North arrow, title, scale and data year/source!

Map Design

Questions?

Map Analysis

Map Analysis

What to look for in your analysis:1. Basic Information

• What basic information does this map provide?2. Patterns

• Is the data evenly distributed or concentrated in specific areas?

• Are there any clear patterns, any highs or lows?• Why do you think these patterns occur?

3. Answers• How does this map help address your research question(s)?

4. Strategy• How will this map guide your strategy? • What information does the map not provide that you might

need to investigate further for your strategy?

Map Analysis

According to the 2010 Census,

approximately 87,534

Hispanic/Latino families are

living below the poverty level in the city of Los

Angeles

Map Analysis

Most of the

families living in poverty

live in this area

According 2010 Census data, approximately 87-1,075 Hispanic/Latino families are living below the poverty level in ZIP 90026

Map Analysis

Questions?

Map Publishing

Quick Review: Map Making 101

1. Map-based research: How maps are being used for research and advocacy

2. How to make maps on HealthyCity.org: Point, Thematic and Wikimaps

3. Keys to effective map making: Design, Analysis and Publishing

Video: 2:22

Workshop #1: Research and Data Revealed: An Introduction to Community Research

Workshop #2: Community Assets on a Map: Facilitating a Community-Engaged Mapping Activity

Workshop #3: Visualizing Your Community: Creating Maps That Tell Your Community’s Story

Workshop #4: Hyperlocal Communication: Sharing Your Maps and Research

Workshop #5: From Research to Action!

Workshop Series Overview

The Community Research Lab Workshop Series•Five workshops total spanning 2.5 days

–FREE!

–Capacity for 30 people per workshop session

–Loads of resources and materials

–Bring your own laptop/tablet!

•2 workshops a day, with an hour lunch break:

–Day One: Workshop #1 9:00am-12:00pm & Workshop #2 1:00pm-4:00pm

–Day Two: Workshop #3 9:00am-12:00pm & Workshop #4 1:00pm-4:00pm

–Day Three: Workshop #5 9:00am-12:00pm

•Dates and Regions:

–Riverside: February 10th – 12th APPLY NOW! https://www.surveymonkey.com/s/2014_INLANDEMPIRE

–Fresno/Central Valley: March 4th-6th APPLY NOW! https://www.surveymonkey.com/s/2014_CENTRALVALLEY

Workshop Regions for Fall 2014: San Diego, Orange County and Central Coast!

The Community Research Lab Workshop Series

One Workshop in Los AngelesOne day only!

Wednesday, March 19th 9:30am-2:00pm

•Workshop #4 Hyperlocal Communications

–FREE!

–Capacity for 30 people per workshop session

–Loads of resources and materials

–Bring your own laptop/tablet!

APPLY NOW! https://www.surveymonkey.com/s/LA_0314

Workshop Regions for Fall 2014: San Diego, Orange County and Central Coast!

Maps 101: Complete!Questions?

Learn more about our data sources,

research and events

Contact us!

Upcoming EventsCommunity Research Lab

Workshop Series:

1. Riverside: February 10th – 12th

2. Fresno: March 4th – 6th

3. Los Angeles (one workshop only!)

Wednesday, March 19th 9:30am- 2:00pm

Webinar: Wednesday, February 26th, 201410:00am-11:00am

Using HealthyCity.org for Service Referral & Program Planning

Register now:https://www2.gotomeeting.com/register/121893802

www.Healthycity.orgFacebook.com/HealthyCityCA@[email protected]

www.AdvancementProjectCA.orgFacebook.com/[email protected]

Training & Communications Coordinator

Thank You!Your feedback is very

important to us!

We will be following up with you in 24 hours with an

email and a survey!

Lori ThompsonManager, Online & Digital

[email protected]

Taisha BonillaTraining & Communications

[email protected]