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Happiness will be delivered to your
door steps.
SITUATION GOALS COURSE OF ACTION
Gradual increase in students living away from home.
Want tasty and healthy food at their door step.
At an affordable price.
Situation
Jamyang Lhama
I
GOALS
To provide the customers with ‘healthy’ and ‘tasty’ food at an
affordable rate.
Course of Action
Developing the base app.
Connecting with the tiffin centers
Collecting data about the targeted customer segment
Dealing with third party app store
Affiliate the centers who are willing to provide the
service. Final Polished version
of the app
What problem is being solved?
Providing food which is tasty and healthyDelivery at the door steps.At affordable price.
Target Customers
Students away from home.
Students interning.
Bachelors living alone.
Old age people own their own.
Currently there are50 million people
using food apps worldwide.
But these apps do not provide for ordering a home made tiffin or its subscription
Major Competitors
Collaborators might include
As affiliated marketing partner and:
Home based tiffin centers, Large Scale tiffin centers,
Delivery partners.
Points of Parity
• Food delivery App
• Delivers from many outlets
Points of DifferenceFood is made and delivered by tiffin centers.Customers can choose one meal, one day
subscription, one month subscription and half-yearly subscription.
Customers can customize their meals.Customers can demand for a new food item
to be added or changes in already existing recipe.
Customers can add new recipe on the comment section of the app.
01FREEMIUM MODEL
Present only in premium version
• On demand recipe.• Multiple cuisines in
a day.
02
PUBLICITY Another crucial aspect is publicity and reaching out to customers, and we plan to do it in following manner
Targeting College students by providing them:
Collaboration with food
delivery apps for mutual publicity.
Ad Campaigns on Social Media
Trend the app on third party app stores like Getjar and
Mobogenie.
Most important of all,Beta Version and
WORD OF MOUTH
03
REVENUE GENERATION
• Hyperlocal Advertisement
• Cashless Payments
• Online Ordering• GKK for Business
PRICE
• Premium version at $1, the price is set low so that the students can afford it.
• Free trial of premium version for a month.
BRAND ELEMENTS
LOGO Quality approved by Law
Execution Head
Marketing Head and
TeamPR Head Technical
HeadFinancial
Head
Geographical Analysis
App launch in Bangalore, Chennai, Vellore and some other South Indian States.
Thank you.
DISCLAIMER
This presentation was made by Manisha Arya (NLSIU, Bangalore) as a part of Marketing Internship under Proff. Sameer Mathur (IIM Lucknow).
Prof. Sameer MathurManisha Arya
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