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Manajemen Manajemen Pertemuan 4Pertemuan 4
Planning Planning (disarikan dr berbagai sumber)(disarikan dr
berbagai sumber)Defining the organization’s goals, establishing an
overall strategy, and developing a hierarchy of
plans to achieve goalsFOM 5.5
Robbins et al., Fundamentals of Management, 4th Canadian Edition
©2005 Pearson Education Canada, Inc.
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Setting GoalsSetting Goals
SpecificMeasurableAttainableRealisticTimely
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GAMBARAN VISI PERUSAHAAN
“Alice” in Wonder Land Dalam perjalanannya, Alice tertesesat di
hutan, dan menghadapi beberapa pilihan jalan yang harus dilalui.
Untunglah ia bertemu sahabatnya, seekor keledai. Bertanyalah ia
kepada sahabatnya tersebut :
Alice : “ Sahabatku, tolong tunjukkan kepada saya jalan mana
yang harus saya ambil agar tidak tersesat lagi ? “ Si keledai : “
Sebelum saya tunjukkan jalan, maukah Alice memberitahukan akan
pergi kemana ? “ Alice : “ Itulah masalahnya, Saya tidak tahu mau
pergi kemana ….“ Si keledai : “ Jika engkau tidak tahu mau kemana,
maka jalan mana saja yang akan kamu pilih tidak akan membuat engkau
tersesat. Toh Alice tidak mempunyai tujuan / tempat yang hendak
dituju… “
VISI : Suatu keinginan perusahaan terhadap keadaan di masa
datang yang diinginkan/dicita-citakan oleh seluruh personel
perusahaan dari jenjang yang paling atas sampai yang paaling bawah
( sampai pesuruh sekalipun )
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4
Three Mission StatementsThree Mission Statements
Figure 8.4
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Reduces theReduces theImpact of ChangeImpact of Change
ProvidesProvidesDirectionDirection
Minimizes WasteMinimizes Wasteand Redundancyand Redundancy
Sets Standards toSets Standards
toFacilitateFacilitateControlControl
ReasonsReasonsfor Planningfor Planning
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6
Specific Plans
Directional Plans
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Three Steps in PlanningThree Steps in Planning
Figure 8.1
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Planning Process StagesPlanning Process Stages✔ Determining the
Organization’s Mission and Goals
✴Defining the organization’s overriding purpose and its
goals.
✔ Formulating strategy✴Managers analyze current situation and
develop
the strategies needed to achieve the mission.✔ Implementing
strategy
✴Managers must decide how to allocate resources between groups
to ensure the strategy is achieved.
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9Figure 5.2Figure 5.2Types of PlanningTypes of Planning
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Levels of Planning at General ElectricLevels of Planning at
General Electric
Figure 8.3
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Planning and Strategy FormulationPlanning and Strategy
Formulation
Figure 8.5
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Strategi TingkatKorporasi
Strategi Tingkat UnitBisnis
Strategi Tingkat UnitBisnis
Strategi TingkatFungsional
Strategi TingkatFungsional
Strategi TingkatOperasional
Strategi TingkatOperasional
Bisnis apa yg. Akan diterjuni ?Apa harapan setiap unit bisnis
?Bagaimana alokasi sumber daya ?
Bgm. Perusahaan harus bersaing ?Produk yg. Bg,. Yang akan
ditawarkan ?Pasar mana yang akan dilayani ?
Bgm. memproduksinya ?Bgm memasarkannya ?Bgm. Mengendalikan SDM
?
Bgm. Memperoleh bahan baku yg. baik ?Bgm. Skeduling produksinya
?